Moganshan Town, Deqing County, is the birthplace of the rural B&B industry. In June last year, among the 18 new occupations announced to the public by the Ministry of Human Resources and Social Security, "B&B housekeepers" were declared locally.
There are currently 22,000 licensed B&Bs in Zhejiang. B&B butlers provide customized services such as accommodation, catering, and local natural environment, culture, and lifestyle experiences. They also provide employment for 150,000 people, with annual operating income exceeding 10 billion yuan.
Amidst the green mountains and green waters, how does the B&B housekeeper light up rural life and create the "poetry and distance" in everyone's mind? Let’s watch today’s “Qianjiang Tide Watching”.
"General Manager" means being proficient in all kinds of martial arts.
Zhang Zhufu, born in 1985, was born in Shengzhou, Shaoxing. When he was 30 years old, he went to Moganshan Xiantan Village to work as a bed and breakfast housekeeper. He has been doing this for 8 years.
Zhang Zhufu carries seven mobile phones every day, corresponding to the seven B&Bs he manages. The B&B in front of him was the latest to be taken over by Zhang Zhufu. The owner of the B&B asked him to think about a countermeasure: it has been two years since the B&B was opened. Compared with the B&Bs in the same village, why is the business always lagging behind?
Tang Miaomiao, owner of a B&B in Deqing County: He gave me a suggestion. What about starry sky camping? I thought about it, Moganshan Starry Sky Camping is really popular, and there are also children coming over to make salted bean rice and bamboo tube rice, and then the traffic increased. With the creative blessing of
, it shows the fun of the countryside. Last year, the revenue of this B&B was only 150,000, but in the first half of this year, it exceeded 350,000. As the B&Bs become rich, the housekeeper's pockets also swell. Counting the seven B&Bs, the housekeeper Zhang Zhufu, who takes a commission based on the turnover, is expected to earn four to five million yuan this year.
Deqing County B&B Housekeeper Zhang Zhufu: In fact, in summary, a simple word is called "big housekeeper", which means being proficient in all kinds of martial arts. The most difficult thing is that you have to create some highlights for this B&B based on its characteristics and local conditions.
How should a B&B be run? How to ensure service quality? In this Moganshan Homestay Industry Association training course, Zhang Zhufu shared his entrepreneurial experience, precautions, guest needs, etc. with everyone without reservation, hoping to give more young people the confidence to return home and start their own businesses.
Deqing County B&B Housekeeper Qian Danhong: After listening to today’s lecture, the teacher just mentioned in some places that building a B&B should start from its own characteristics, which is very helpful to me.
Literary youth turned into "special forces"
Two years ago, Qian Danhong resigned from the education and training industry, returned to Moganshan, where he was born and raised, and ran this B&B, focusing on an exquisite "sense of ceremony." Danhong is both the boss and the housekeeper. The breakfast she prepared for the guests today included more than a dozen kinds of dishes, all of which were exquisitely presented and tasted delicious.
Visitor Ms. He: Today’s breakfast is really rich. Wow, it’s that amazing feeling.
Deqing County B&B Housekeeper Qian Danhong: The pressure is very high because there are too many B&Bs in Moganshan. How can you attract most of the passenger flow in a short period of time is really a big problem.
I thought that when I returned to my hometown, I would become a literary young man pursuing "poetry and distance", but I didn't expect that I would become a high-intensity "special soldier" who wakes up at five in the morning and goes to bed at twelve at night. In order to provide the same service as a five-star hotel in the village, Qian Danhong accumulated a lot of skills in just two years and took the initiative to learn baking, tea art, coffee and other courses.
Qian Danhong, housekeeper of Deqing County B&B: Some customers like to drink tea. At this time, you have to promote Mogan Huangya to them. This is a very meaningful thing for us. It can promote Moganshan’s yellow buds to them. Characteristics, can convey some beautiful things to the people around me, I think this is the best service.
Voices of housekeepers
There are more than 18,000 B&B housekeepers like Zhang Zhufu and Qian Danhong in the province. At present, the team of B&B housekeepers in various places is still growing. Listen to the voices of B&B butlers ↓↓
[Reporter’s Notes]
B&B butlers are like magicians who light up mountain life, adding a more "trendy" color to the "earthy" rural experience.Emerging professions have brought new opportunities and challenges to small villages. Young people can always break the rules in the fields and find "new ways" for development. Seizing the "window" of vigorous rural development is a two-way rush between young people in the new era and rural revitalization in the new era.
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