This month, Disney has launched two works, the Marvel superhero movie "Captain Marvel 2" and the animated movie "Star Wish". The former has created the MCU’s worst opening and worst reputation, and may also create the biggest loss for Marvel’s works! Although "Star Wishes" was specially created for the "100th Anniversary", it was not very sincere and failed at the box office and in terms of reputation! Looking at 2023, with the exception of "Guardians of the Galaxy 3", almost all of Disney's works have received a mediocre response.
Disney CEO Bob Iger talked about the difficulties facing the company at the New York Times DealBook Summit yesterday. But he blamed the box office failure of "Captain Marvel 2" on the excessive amount of content Disney produced, making it more difficult to maintain quality. He said that "Captain Marvel 2" was filmed during the epidemic, and executives did not provide sufficient supervision of the set and production content. The current global box office of "Captain Marvel 2" is only US$188 million, while the total box office of the previous film was US$1.12 billion. There is a huge gap!
Bob Iger said he doesn’t want to apologize for making sequels, “We’ve made so many sequels, that doesn’t mean we won’t continue to make them… We will only do that if we think the story is worth telling.” Approve sequel."
In addition, Bob Iger was very disappointed with the performance of Disney's previous CEO Bob Chapek during his tenure! "I was disappointed with what I saw during the transition period and my absence, and I tried to distance myself from it." He said that after returning to Disney, he fixed many of the company's problems and dealt with many challenges, saying Some of it "comes from decisions made by my predecessor" and some of it is "basically just the result of a lot of chaos in the world and our industry."
Today, Disney is also looking for a new CEO. Bob Iger said that Disney's current CEO succession planning process is "very sound" and that the recently renewed contract expires at the end of 2026, at which time he will "definitely" resign as CEO.
Bob Iger’s intention to dump the blame is obvious, but Disney’s predicament will not be solved! Disney's highest-grossing film in 2023 is "Guardians of the Galaxy Vol. 3", with a global box office of US$845 million, but not as much as the US$863 million of the previous film "Guardians of the Galaxy Vol. 2". "Ant-Man 3" and "Captain Marvel 2" are destined to lose money! Another major IP series "Raiders of the Lost Ark" had a global box office of US$383 million, but the cost was as high as US$300 million, which was a huge loss! "The Little Mermaid" has a global box office of US$569 million, which is a wider gap than previous live-action series such as "Beauty and the Beast" (US$1.26 billion) and "The Lion King" (US$1.66 billion), and its cost was nearly US$300 million. Although "Elemental City" has recovered from a sluggish opening and has strong stamina, its global box office revenue of 490 million failed to restore Pixar to its former glory.
In 2019, 7 Disney films grossed more than $1 billion at the box office. In just a few years, we have fallen into such a predicament! Many netizens said: This is what happened to Disney. Don’t blame the current one for your predecessor. The works in recent years have been mainly low-quality (low-intelligence).
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