Spring Festival has started on January 13, and the memory of the 2016 Spring Festival that set a historical record is still fresh. The 7-day 3 billion achievement is still proud of the year.
In 2013, "Journey to the West: Conquering the Demons" dominated the Chinese New Year with a high box office of 1.247 billion; in 2016, "Mermaid" won another nearly 3.4 billion in box office, and the Chinese New Year myths frequently appeared.
"Zhou Xingchi" is really the top IP and gold-sucking weapon of Chinese-language movies. "Journey to the West" was first revealed that Stephen Chow had sold his company for 1.3 billion yuan, and then recently revealed the company news that fans have been curious about for a long time. It is supported by "big brothers" from all walks of life, from the Internet to physical cinemas, from online to offline, it can be called a luxurious resource package.
"King of Comedy" Stephen Chow and "King of Martial Arts" Tsui Hark invisibly raised the audience's expectations. The luxurious configuration of "Zhou Xingchi + Tsui Hark + Kris Wu + Lin Gengxin + Lin Yun + Yao Chen" , Not only makes movie fans cheer for it, but also makes other films in the Spring Festival file frightening.
Zhou Xingchi’s previous classic movies were not shown in theaters in the mainland. The public can only see the figure of Master Xing on TV or on the Internet. The argument of "Owing Master Xing for a movie ticket" was immediately expressed, "Feelings." The word always goes hand in hand with the promotion of the film.
"The Mermaid"'s promotional song "The World Is Always Hello" invited Karen Mok and Zheng Shaoqiu to sing, just for the sake of awakening the feelings. The three countdown posters and videos before the movie are released respectively from the important works of Star Master "Westward Journey" and " "The King of Comedy" and "The God of Cookery."
These strategies are aimed at people of different ages, choosing works familiar to the stars from different ages to awaken the enthusiasm of movie fans.
The upcoming "Journey to the West" and "Journey to the West: Conquering the Demons" are 4 years apart. The promotional techniques are similar to "Mermaid", with emotional marketing + hungry marketing. The promo song "Oh Good" is adapted from the previous episode, and the released trailer does not I stopped emphasizing that there are no special effects, and I probably want to form a strong contrast with the release version. The more emotional marketing point is that Luo Jiaying dubbed the Cantonese version and adapted the Tang Seng song from the previous article version to compare the two. The audience of the movie is awakened.
recalled that "Journey to the West: Conquering the Demons" launched by Xing Ye in 2013 was also released in the Spring Festival stalls, and it slammed 1.248 billion box office.
is even more interested in this movie and whether Wu Yifan, who is an idol, can carry the flag of 400 million investment in his performance. Zhou Xingchi said at the press conference: "Only he (Wu Yifan) can perform well on this earth. Tang Seng.” This gave movie fans more expectations for how the "Cannon King" would show the pure-hearted Tang Seng.
Wu Yifan was first played the role of Dragon Jianfei by Stephen Chow in "Mermaid" with no more than 5 lines and less than a minute of appearance. In addition, he and Golden Horse actor Tony Leung went to Italy to make the real film "European Raiders", and took the Hollywood tough guy Van Diesel to shoot the fantasy blockbuster "Extreme Agent 3", and also cooperated with the famous French director Luc Besson " Interstellar Agents.
It seems that Wu Yifan has been appreciated by many people, and maybe it will really usher in a big explosion in "Journey to the West". Stephen Chow and Tsui Hark have become popular with many stars because of their films. Their extraordinary styling ability lies in Numerous stories have been created in the industry, such as Huang Shengyi in "Kung Fu", Zhang Yuqi and Xu Jiao in "Yangtze River No. 7", and Brigitte Lin are praised by the world for their classic images in Tsui Hark's movies.
Zhou Xingchi and Xu Ke referred to Tang monk as "beast trainer" and "management master" in "Journey to the West". This is obviously different from the Tang monk in the theme of Westward Journey. The apprentices are not satisfied with the master. There will also be suspicions, and the relationship between teacher and student is perilous.
Monkey King, Zhu Bajie, and Drifting will be very different from the past. The Monkey King played by Lin Gengxin is like the underworld, with a scene where Monkey King beat Tang Monk.
Pig Bajie has become a fascinating bitch, so cheap that Monkey King can't help but beaten up. Wang Duo's Zhu Bajie is as flowery as jade, maybe monsters also love Pig Bajie. The biggest contrast between
belongs to Junior Sha. The honest, hard-working and good-tempered sand monk has also become temperamental. If he doesn't agree with him, he will become a fish. He has the capital to lose his temper. The setting of characters like
is somewhat attractive to movie fans, but the same routines are introduced one after another, do movie fans feel bored?Well, would you watch such "Journey to the West: The Demon"?
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