Text / mobile games The devil touched cats ‍‍‍‍‍‍‍ On July 21, nine o'clock in the morning, the hot summer was hot in the air. The BW2023, which extended one year, arrived at the Shanghai National Exhibition Center. Although before I came to BW, I was already mentally prepared -

What "gifts" are prepared on site?

Mihayou

In this BW, Mihayou has five games on display, which are connected together, making that place the most popular area in the exhibition hall, and even I was so crowded that I couldn't move.

Let's take a look at "Yuan Shen" first. They not only restored the unique tent architecture of the Kingdom of Grass, but also re-enacted the small game in the online game - "Kang Bang Dang Bird Ball" offline, which gained the recognition of many players, even After watching the scene, many people turned on their mobile phones, entered the game, and said the familiar words, "Yuanshin, activate!".

In addition to the design of the booth, what surprised me the most is that they displayed a lot of excellent secondary creative content.From toilet roll portraits, to real models of character weapons, to 1:1 restored sandbox buildings...  On the one hand, they demonstrate the huge influence of the IP "Yuan Shen" among young users, and on the other hand, they also represent the official's emphasis on user creation.

followed by the "Broken Iron" booth. As another flagship product of MiHoYo this year, the popularity of the game is naturally needless to say, and on BW, the official has generously restored the scene of "Xian Zhou Luo Fu" in the game vividly. On the front of the

booth is the super-large character model of the plot boss of version 1.2, "Phantom". It is worth mentioning that the hand of the model can also move up and down with the fan, which truly reproduces the characters and movements in the game. The back of the

booth focused on displaying another character "Dragon King Danheng". Not only did he design a lifelike Qinglong model on the spot, but he also invited well-known COSERs to perform, attracting a large number of players to take pictures.

Next is the booth of "Zero Zero". From the outside, the booth looks like a double-deck container, with props and scenes in various games on the top, and the interactive area below. In this regard, the official is also very proud, and moved dozens of alien computers on the booth for players to try out the game.

According to the staff, for this BW, they are preparing more than two months in advance. Although the overall experience is mainly based on the trial experience, but in some details of the design, it is hoped that players can feel the game " Cool" art style and unique world view atmosphere.

Passing through the booth of "Extinct Zero" is the "Undecided Event Book". Although the booth design of "Undecided" looks more simple than the previous two, there are still quite a lot of people, especially female players, who come in groups to check in and take photos.

What's interesting is that the official cosplayers of the game all wear the Q-version headgear of the characters to interact with the live players. Since I don't know much about women's games, I curiously asked a passerby beside me, and she patiently explained: "Big head modeling is one of the traditional offline arts of "Undecided". To be honest, it is difficult to compare The restored two-dimensional character, the Q version of the big head will make us feel very cute, and there will be more room for imagination."

said, the crowd suddenly burst into cheers, it turned out to be Lu Jing and One Knee on the stage He knelt down and made a gesture of proposing marriage. She also suddenly became excited, and while raising the doll in her hand, she shouted the name of the character, and said: "If you are interested, you can also go to station B to search for related mixed clips. Into the pit."

I nodded with a vague understanding, then walked through the crowd and came to the "Honkai 3" booth next door.

On the "Honkai 3" carnival that just ended some time ago, they have let the outside world see the sincerity and ingenuity of the game. The theme of the BW booth this time revolves around the new version of "Whirling Life and Death", which not only restores the scene of ice flowers everywhere in the game, but also invites COSER and voice actors to interact with players.

When the classic lines of "Xieer" sounded again on the scene, bursts of cheers spread throughout the hall, which reminded me of the well-known saying, "Today's "Honkai 3" is invincible !"

B station game

"BW cannot live without B station games, just like the west cannot live without......."

This is a comment I heard from passers-by in the game area. Although it is a joke, it can be seen The weight of the game booth at station B is very important. And this time the lineup is also very rich, from mobile games to solo games, from agency to self-developed, roughly counting, there are nearly 20 games in total.

And it is worth noting that when they face different products, the design concept of the booth is also different.

For new products that have not yet been launched, station B will pay more attention to displaying the characteristics of the game itself, and attract people's attention through the form of stage restoration.For example, "Millennium Journey" re-engraved the throne scene in the game, and pasted exquisite original character paintings around it; The world view is compatible, and the stage has "magic" and "mechanical" elements; , to bring players a more intuitive feeling.

For products that have been in operation for several years, Station B is more inclined to combine game content with the current event version to create interactive gameplay that players love.

For example, "Princess Connect Re: Dive" takes the recently launched summer event as the theme, builds a beach-like scene, puts the standing cards of summer characters, and then invites players to draw cards. And whenever someone draws a three-star character, there will be cheers at the scene;

is no exception, "FGO" also captured the "drawing card" behavior that is popular in the second game. To this end, they also specially made an astrologer to restore the card drawing scene in the game to the real world.

After the players saw it, they also took out their mobile phones and put them on the table to make wishes and draw cards. It is through this form that the strangers successfully broke the ice and communicated together. They both cheered for the draw and regretted the failure.

It is worth mentioning that the Bilibili game and the pretty "Azur Lane".

this time they combined the theme of the summer seaside and built a harbor-style stage, including a swimming pool filled with bubble balls, and even moved a piano, trying to restore multiple scenes in the game.

The sincerity of "Green Blue" naturally moved the players on the scene. According to the staff, the popularity of the booth this time exceeded their imagination, especially the surroundings of (21st) sales today, which were already sold out after ten o'clock, and people kept coming to ask when Will restock.

We had just chatted a few words, and saw a group of players approaching. The staff didn't care to talk, so they hurriedly called them to line up on the other side. Before leaving, he gave me a unique peripheral - a cool sticker with the character pattern of "Azure".

I have to say that they still know how to take care of players. After all, in the hot summer, there is nothing more caring than a cool and refreshing.

After watching the mobile game, let's pay attention to the independent game.

The Bilibili game specially divided a wide area to display its products, such as "Peerless Good Martial Arts", "Magic Craft", "Sail Era" and so on. In this part, they put more emphasis on the trial experience of the game. There will be staff standing next to them patiently explaining the game features and gameplay mechanics to the players.

To be honest, Bilibili Games has always had a good vision in the field of independent games, especially the meat pigeon game "Warm Snow" released last year. After it was launched on the mobile terminal, the total sales exceeded 2 million copies. And this year's "Peerless Good Martial Arts" has also attracted the attention of many players on the scene with its high-degree-of-freedom gameplay, and we can look forward to its official launch in the future.

yostar

When I walked up to the Azure Files booth, I admit I was a little surprised. Although I know that the game will be launched on the national server soon, and I have done a lot of investment, but I really did not expect that a second game that has not yet launched the national server, its popularity is no less than other products that have been in operation for several years.

simply put a picture of the scene to feel it, the booth was crowded with people, and the players waiting in line for interaction even reached the entrance of the venue.

I was chatting with the nearby staff while standing in line. They told me that the enthusiasm of BW players this time was a bit unexpected. The original peripherals were almost not enough, and several boxes were urgently brought over.

talked about the design of the booth, "We started to come and decorate on Tuesday, and we were busy until the night of (July 20) yesterday.The main purpose is to let everyone who sees it feel the core concept of our game. At this point, he paused, and then raised his voice several degrees, pointing to the wall and said: "Daily life with you is a miracle!" "

and in order to better convey the concept of "everyday", "Azure Files" specially moved a lot of desks and chairs to create a classroom feel;

also used sticky notes to collect players' words and Paste it on the blackboard to form "Welcome teacher (identity in the game) ! "Scene, meet everyone on the day when the game is officially launched on 8.3.

In addition to the above mentioned, there are other game booths in the venue. They also have their own characteristics, but they are limited by the playing time of the day and the length of the article. , I won’t introduce them in detail here, you can feel the manufacturers’ intentions based on the pictures.

Eagle Corner

The booth of "Tomorrow's Ark" has inherited the art style of the game, which is very eye-catching; at the same time this time BW, Yingjiao also arranged a moon-like booth for another game "From Stardust", which attracted many people to check in.

"Tomorrow's Ark"

(booth design and coser of "From Stardust")

"Light·Yu"

"Light·Yu" focuses on two elements of "memory" and "social". They designed a photo wall for the former, and put the group photos of players in it;

the latter "social" is integrated In the booth interaction, you need to get together eight people and light the beam of light together to get the surroundings.

"Fog Sequence"

Xingxiao Network not only took out the large-scale model of "Soul Stripping Dog" in the game, but also packaged the game in the booth It has become an investigation task, allowing everyone to feel the unique world view of the product during the interaction, which shows the degree of care. A white wall is left for players to create graffiti.

(As of the afternoon of the 21st, the illustrations have not been finished yet)