This year, many Hong Kong movies starring Hong Kong superstar actors and actresses have failed in both box office performance and audience reputation in the Chinese mainland market.
At this time, domestic audiences will say "the current Hong Kong movies are really not good".
Comparing our own domestic films in the mainland with those in Hong Kong, you will find that the box office performance of our domestic films in the mainland is far better than that of Hong Kong's domestic films.
is like "In the Octagonal Cage" and "Sweeping Drugs 3", which are scheduled to be released in mainland theaters on July 6 this year. The production cost of the former is only tens of millions of yuan at most, but its current mainland box office has exceeded 1.5 billion yuan; while the total cost of the latter will be at least 100 million yuan, while its total box office in the mainland is less than 300 million yuan.
In contrast, "In the Octagonal Cage" grossed more than five times as much as "Sweeping Drugs 3". It can be seen that the box office performance of Hong Kong movies is really not as good as that of mainland movies, and Hong Kong movies are really not good.
However, if we think about it carefully, we will find that it is not that Hong Kong movies are dead, but that Hong Kong movies have never been popular in mainland China.
At present, the Hong Kong movie with the best box office performance in mainland China is "The Case of Anger", which will be released in 2021. The cumulative total box office of this film in the mainland is less than 1.4 billion yuan. As for our mainland domestic films, there are as many as 25 works with a box office of more than 2 billion yuan. Comparing
in this way, we can see that Hong Kong movies have really never been popular in the Chinese mainland market.
We mainland audiences love Hong Kong movies, presumably most of them are through various DVDs and videotapes.
At that time, the DVDs and videotapes and the Hong Kong movies played were all uncut versions, which were filled with various phenomenal shots, that is, these phenomenal shots were very attractive to audiences in mainland China.
Later, with the continuous development of electronic equipment and the Internet, mainland audiences downloaded and watched those classic Hong Kong movies through the Internet. Over time, for Hong Kong movies, we no longer have the desire and idea to go to the theater to watch them.
Also, the main market for Hong Kong movies in the early years was Taiwan Province of China, as well as some other overseas countries in Southeast Asia. At that time, the mainland market basically did not introduce Hong Kong films.
Later, Taiwan Province of China gave up Hong Kong movies for some reason, and since then, Hong Kong movies have gradually gone downhill, and Hong Kong superstar actors have also begun to go to Hollywood to develop.
After entering the new century, the development of films and theaters in mainland China is very rapid, and the scheduling and screening of movies in theaters are all controlled by capital. The film industry in our Mainland is very mature, and Mainland films themselves are invested and produced by Mainland film companies. Therefore, when films are screened in Mainland China theaters, Mainland domestic films will naturally get more screenings. On the contrary, domestic Hong Kong films produced in Hong Kong will receive relatively few films.
This point, "Sweeping Drugs 3" also has a deep understanding. When the film was first released, although the proportion of the film schedule was not very low, most of them were after ten o'clock. At that time, few people would go to the theater to watch the film.
is in such an environment. Even though the quality of Hong Kong movies has returned to what it was in the 1980s and 1990s, it is still difficult for them to generate high box office. Sometimes, what works and what doesn't work is not just a superficial phenomenon.
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