recently directed by Zeng Guoxiang and starring four-character brother and Zhou Dongyu’s campus bullying theme has been praised continuously. The film tells a youth story of passive salvation and taking the initiative to approach the clouds to see the sun. Adapted from the novel "You are so beautiful as a teenager", the protagonists of the novel are two teenagers whose destiny was changed due to campus accidents on the eve of the college entrance examination. In the film and television industry, IP adaptation has always been the highlight of creative works. Recently, another big-produced IP-adapted film "The Sniper Lover" has just been completed. The film is jointly produced by Tuoying Culture and other film and television companies. It is an urban love movie based on the work of the same name by Jinjiang literary writer Murongxia. The protagonists are always on top of the hot search Zhou Yiwei and Shu Qi. Film producer Han Sanping, needless to say, everyone knows that he is a leading figure in the Chinese film industry today. Most of his director or producer works are classics, and his reputation and box office are good. With the blessing of such a strong creative team, "Lover" is going to be popular before it is broadcast.
Among the film and television companies that invested in "The Sniper Lover", there is a new investment company-Tuoying Culture, and it is also a professional comprehensive film and television agency that integrates film and TV series planning, production, post-production, and entertainment marketing. . I heard that this company has not been established for a few years, but it has spared no effort to launch many high-quality film and television works. For example, such high-quality TV works as "Dear, Long Time No See" and "I Don't Fall in Love", and also participated in the investment in "Furious Sandstorm", "Fox Hunt", "The Best of Us", "Good Teacher" and "Anti-Corruption" "Storm 4" and other movies with a double harvest at the box office. Although the company has been established for a short period of time, it has such a unique investment vision, which is quite impressive. The future development should not be underestimated. It must catch up with Huayi's rhythm. Dedicated to continuously create truly culturally influential works, select dramas from a unique and keen perspective, gather domestic and foreign film and television elites, and cooperate with internationally renowned actors Jackie Chan, Tony Leung, Zhou Yiwei, Shu Qi, etc., let us get to the top Film culture has a high brand influence and market position in the domestic film and television industry.
Looking at it in this way, good IP is not actually going downhill. In order to make IP dramas shine as they should, producers and investors should also change their mentality of "valuing profits" and carefully review their works to achieve IP applications. There is value. Although the film and television industry is in the midst of a cold winter, IP adaptations will not retreat. High-quality adaptations can only be created by the ingenuity of the film and television companies and production teams. As a result, the film and television company of Tuoying Culture can calm down and thoroughly understand the original work, and do not change the core of the work indiscriminately when adapting. It really makes people look forward to the development of this new film and television company.
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