The popularity of the Spring Festival for the Year of the Rabbit has not diminished, and the release time of 5 films has been extended to late March.
On February 15, the Spring Festival movies "The Wandering Earth 2" and "Man Jianghong" respectively announced the extension of the key, extending the release to March 21 and March 24 respectively. As of now, except for "Bear Infested: Stay with Me "Bear Core", the release of the other five films in the Spring Festival file of the Year of the Rabbit has been extended.
Image source: Manjianghong official Weibo, Wandering Earth official Weibo
Previously, the movie "Exchange Life", "Deep Sea" and "No Name" have announced the extension of the key. "Exchanging Life" was extended to March 21, "Deep Sea" was extended to March 23, and "No Name" was extended to March 31.
Since January 22 (the first day of the Lunar New Year), Spring Festival movies have been released for 25 days. After the key extension, the release time of the above five films will be as long as about two months. According to data from the National Film Bureau, the box office of Chinese movies during the Spring Festival in 2023 will reach 6.758 billion yuan, ranking second in the box office of the Spring Festival in film history. At present, the total box office in 2023 exceeds 13 billion yuan, and "Man Jianghong" and "The Wandering Earth 2" together account for 61% of the annual box office.
As of 21:00 on February 15th, "Man Jianghong" ranked first with a box office of 4.328 billion yuan, with a box office of 3.968 billion yuan. "The Wandering Earth 2" ranked second with a box office of 3.746 billion yuan, with a box office of 3.432 billion yuan. "Bear Infested: Stay with me "Bear Core"" ranked third with a box office of 1.358 billion yuan, with a box office of 1.251 billion yuan. The box office of "Unknown", "Deep Sea" and "Exchange Life" were 881 million yuan, 789 million yuan, and 381 million yuan respectively, and the box office of the split account was 832 million yuan, 722 million yuan, and 350 million yuan respectively. In the
split box office, theaters and theater companies usually retain about 57%, China Film Digital, a wholly-owned subsidiary of China Film, collects 1%-3% of the distribution agency fee, and the remaining 40%-42% belongs to the film producer and distributor square. The producer and distributor usually agree on the proportion of accounts according to the specific cooperation situation. Under normal circumstances, the issuer will charge 2%-6% of the split box office as the distribution agency fee, and the remaining 38%-40% will be owned by the producer. According to the public information of
, the producers and co-producers of "Manjianghong" include Huanxi Media (01003.hk), Light Media (300251.sz), Maoyan Entertainment (01896.hk), China Film (600977.sh) and other 21 companies; The producers and co-producers of "The Wandering Earth 2" include China Film, Alibaba Pictures (01060.hk), Wanda Films (002739.sz), Huace Film and Television (300133.sz), Huayi Brothers (300027.sz), Hengdian Film and Television (603103.sh) and other 26 companies; the producers of "No Name" include Bona Pictures (001330.sz) and Alibaba Pictures; the producers and co-producers of "Exchange Life" include China Confucianism and Alibaba Pictures There are 11 companies including Huaqiang Fantawild, Hengdian Film and Television, China Film, Wanda Film, Huace Film and Television, etc.
Among them, China Film participated in the production or distribution of all 7 films in the Spring Festival file, Maoyan Entertainment participated in the production and distribution of 5 films, Enlight Media participated in the production and participation of 4 films, Alibaba Pictures participated in the production of 3 films, Huace Film and Television and Hengdian Film and Television participated in the investment of two films respectively.
Previously, the two producers of "The Wandering Earth 2", Huayi Brothers and Huace Film and Television, have released box office announcements. Enlight Media, the main voter for "Deep Sea" and participating in "Manjianghong", also released two box office announcements.
Huayi Brothers announced on January 30 that as of January 29, the operating income from "The Wandering Earth 2" ranged from approximately 4,842,200 yuan to 6,289,300 yuan. Huace Film and Television also announced that as of January 29, the operating income from the movie "The Wandering Earth 2" ranged from approximately 9.9985 million yuan to 12.9981 million yuan.
Based on the box office data of the National Film Specialty Office as of January 29, the cumulative box office revenue of "The Wandering Earth 2" is 2.569 billion yuan, and Huayi Brothers' share accounts for about 1.88%-2.44% of the film's total box office revenue. Huace The income from film and television accounts accounts for about 3.89%-5.05% of the film's total box office revenue.
Light Media previously announced that as of January 28, the operating income from "Manjianghong" ranged from about 63 million yuan to 70 million yuan. by countryAccording to the box office data calculated by the Film Specialty Office as of January 28, the cumulative box office revenue of the film was 2.926 billion yuan, and Enlight Media’s revenue accounted for about 21.53%-23.92% of the film’s total box office revenue.
As of February 5, Enlight Media's operating income from "Deep Sea" ranged from about 180 million yuan to 220 million yuan. According to the box office data of the National Film Specialty Office as of February 5, the cumulative box office revenue of the film was 662 million yuan, and Enlight Media’s revenue accounted for about 27.19%-33.23% of the film’s total box office revenue.
On February 11, Huace Film and Television stated on the investor interaction platform that the box office revenue of "Bear Infested: Be with Me "Bear Core"" has not yet reached the information disclosure standard. For financial data such as revenue, please pay attention to the company's announcement.
On February 14, the total box office of Valentine's Day in 2023 will exceed 200 million. Among them, the two Spring Festival films "Man Jianghong" and "The Wandering Earth 2" contributed more than 100 million box office in total, accounting for about 50% of the box office. The new films "Sorrow That Cannot Shed Tears" and "May I Not Leave Me" released on Valentine's Day had a box office of 36 million yuan and 18 million yuan respectively, accounting for about 25% of the scheduled box office.
Image source: Maoyan Professional Edition
Zhongyuan Securities Qiao Qi believes that driven by the Spring Festival stalls, the national box office market will exceed 10 billion yuan in 2023, laying the foundation for the comprehensive recovery of the film market in 2023. After the end of the Spring Festival, the film market still shows relatively strong sustainability, and the film industry is expected to achieve a substantial recovery on both sides of supply and demand.
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