One greeting is worth thousands of words, and the four seasons are cherished and warm. Before you know it, the integrated media column of "Good Morning Yunnan" has accompanied you through the beautiful spring, hot summer, cool autumn, and cold winter of 2022. The mountains, rivers, lakes, Forests, rivers and lakes, clouds...these "poems and distances" that you have experienced or have not experienced, bloom every day in "Good Morning Yunnan".
"Good Morning Yunnan" boutique poster
"Good Morning Yunnan" integrated media column is directed by the Cyberspace Affairs Office of the Yunnan Provincial Internet Committee of the Communist Party of China, hosted by the Yunnan Provincial Department of Culture and Tourism, and Yunnan Daily Newspaper Group. Since its launch in February, it has been presented through "posters + graphics + videos" and other multiple platforms, such as Yunnan Net, Yunnan Release, Learning Power Yunnan Learning Platform, Yunnan Provincial People's Government Network, Yunnan Provincial Department of Culture and Tourism Douyin Account, etc. After the differentiated push, the main provincial media and more than 100 city and city media in the province jointly forwarded it, and many domestic mainstream media and commercial network media also forwarded it one after another, forming an online focus on Yunnan's cultural and tourism resources and "traveling in Yunnan" at home and abroad upsurge.
As of 5:00 pm on December 31, 2022, the entire network of the column has spread more than 123 million, including more than 34.1 million web pages and more than 55.42 million Weibo topics.
In the context of omni-media communication, how to make Yunnan's beautiful mountains and rivers and humanistic customs directly touch people's hearts is the original intention of the column.
"Good Morning Yunnan" boutique poster
We believe that moistening things silently is the best communication. The beauty of Yunnan is the beauty that comes to you, so the first greeting we send out every morning is the exclusive Yunnan beauty that we create for users, chatting like old friends, and suddenly showing you a picture, telling you, Here, how good and beautiful it is; I will show you a short video, so that you can feel more intuitively that the beautiful scenery is right in front of you. When the editor sent local greetings to friends in the city, the reply I received was: "Have you come yet?" The lightweight and immersive content of this kind of communication completely crossed the boundaries of the Internet, making the scenery and humanities of Yunnan It can be seen, touched, tasted, and heard, and it is memorable.
We believe that persistence is the most powerful communication. The constant greetings every day and the updated content every day collide with the speed and fragility of the Internet. When everyone is chasing hot styles, we chose the most stupid, naive and stupid persistence. With slow work and careful work, a pot of porridge of Yunnan culture and tourism is getting thicker and richer. Over the past year, it has basically covered 129 counties in 16 cities and cities, but there are still regrets. We have left more space to continue digging and plowing. The beauty of Yunnan can only be discovered and seen with such fine carvings.
"Good Morning Yunnan" boutique poster
users gave us the same reward. After a year of perseverance, through three-dimensional, precise, community-based and chain-like communication, between the macro picture and the micro details, from pleasing to the ear to pleasing to the heart, the feedback from users is positive and enthusiastic, even Very sympathetic: "The tranquility and ease, the harmonious coexistence between man and nature, heals every day." "Life is not only about the present, but also poetry and the distance." "Yunnan is so beautiful. I want to see it." Well, I want to take a solo trip, really communicate with my heart, and leave the most precious travel memories." "The epidemic will pass soon, I'm going to Yunnan"...
users also force us to continue to make columns iterations. We know that the Internet loves the new and dislikes the old, and even if it persists for a year, it cannot be the same model.
From the very beginning of the preparation, the column team paid attention to the promotion and popularization of historical and cultural relics, sorted out humanistic allusions and poetic treasures, and paid attention to the serial reshaping of cultural scenes, events, and clues, injecting different connotations into the content of each day.
turns "living elsewhere" into "living in Yunnan". Through the form of slow live broadcast, it joins hands with various county-level media centers to take users on a "cloud" tour of the Hani Terraced Fields "Opening the Seedling Gate" event to experience spring tea picking and making "Participate in" the carnival of the Torch Festival, experience the Confucius Cultural Festival, and meet China•Red River Butterfly Valley...
"Good Morning Yunnan" slow live broadcast
From the longing life to the real life. The one-and-a-half-month "Good Morning Yunnan" original song collection contest received a total of 118 works. In just one week, the entire network has received more than 2.26 million visits and a total of 363,551 votes. These come from all over the countryThe works of Le people have conveyed the beauty of Yunnan in their own eyes-the beauty of ecology, environment, countryside, mountains and rivers and humanities in Yunnan. We were very touched when
made the column. Yunnan is not only the Yunnan of Yunnan people, it has become synonymous with happiness, warmth and a better life. The column produced a demonstration effect of aggregation, and media at all levels actively followed up, and derived "Good Morning" such as "Good Morning Dali", "Meet Qujing", "Meet Chuxiong", "Good Morning Mengzi", "Hello Kunming" and other distinctive "Good Morning" A series of products, as well as columns that spread the beauty of Yunnan such as "Hello Colorful Yunnan" and "Good Night Yunnan", each has its own beauty, and the beauty is shared. In 2022, the colorful and lovely Caiyunzhinan will be held together, forming a multi-level media linkage. Demonstrate and disseminate the good atmosphere of Yunnan's ecological beauty, environmental beauty and humanistic beauty.
《早安云南》精品海报
2023年近在咫尺
触手可及
当新一年的阳光升起
我们对你的问候
还在
它叫什么并不重要
重要的是
它还是专属Your Yunnan beauty
is your happy little fortune
2023
I look forward to meeting you
is in the south of Caiyun
is the south of Caiyun
"Good Morning Yunnan" integrated media column group
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