文/文刀二
"A female Internet celebrity who started from the 18th line, counterattacked and became a top star", this is not a precedent in the entertainment industry, but if you want to say who is the most prosperous this year, it is Zhao Lusi who has a hot search physique .
made his debut five years ago, but he has achieved a good result of "12 female protagonists that have been broadcast + 5 female supporting roles + 2 to be broadcast + 1 unfilmed". Zhao Lusi's resource level can be regarded as one of the best in domestic entertainment.
But in the eyes of some netizens, the reason why Zhao Lusi became popular is just "some luck"-the dramas are all the kind that can be broadcast after filming, and there are topics and traffic.
Is it only luck to become a big star after Internet celebrities counterattack? This conclusion is a bit too arbitrary. This Chengdu girl who was called "daughter" by Wang Han has become a top-notch domestic entertainment at the age of 24.
First,
In addition to the rising channels such as the second-generation star and a professional background, ordinary people may only rely on the card of "beauty" if they want to open the door to starlight.
Zhao Lusi, who was born in Chengdu in 1998, was spoiled by her parents as a princess since she was a child. Not only did she take care of her in every possible way, but she also strongly supported everything Zhao Lusi liked. This made Zhao Lusi develop a straightforward and cute personality.
not only has a pleasant personality, but Zhao Lusi also has a lot of experience, from archery to gymnastics. After she developed a love for beauty, she added a hobby of taking selfies.
In the past few years, Zhao Lusi, who was in junior high school, was already slim. With a group of pure and sweet selfies, she quickly became popular on the Internet.
Some people are so beautiful, some people are so beautiful, some people are so beautiful, but Zhao Lusi's beauty is the very real beauty next door, "no sense of distance" is one of her biggest labels.
Just like her predecessors "Milk Tea Sister" and "Wu University Campus Flower", the teenage Zhao Lusi has also become an Internet celebrity who is popular on the Internet. Her photo is even used as a profile picture by many netizens.
has many hobbies, but he has no desire to learn. Zhao Lusi's grades can barely reach a passing level, especially in mathematics.
Fortunately, Zhao Lusi's parents had no academic requirements for her. After graduating from high school, the couple directly sent Zhao Lusi to Taiwan Mingdao University to continue studying at a high price.
The phrase "face value is justice" is vividly reflected in Zhao Lusi. When
went to Taiwan to study, Zhao Lusi was pushed to the forefront of the Internet because of a photo of selling wontons at a school stall, and became the famous "wonton beauty" of Mingdao University.
"Internet celebrity" is the word that Zhao Lusi heard the most throughout her youth, but the seniors don't seem to specify where the future lies—
The milk tea sister married Liu Qiangdong, and the Wuhan University campus flower is sympathetic to everyone. These examples all It's too extreme and doesn't have any reference.
But Zhao Lusi didn't seem to be worried. When a brokerage company approached her, she signed the contract as a matter of course. As for the future and planning, she was not in her consideration as a princess.
Second, before
can become a first-line female star, at least one threshold must be met: the new generation Xiaohua.
As for the impression of the new generation of Xiaohua, the audience is still stuck in Liu Shishi, Yang Mi and other 85 Hua's generation. Behind this phenomenon is not because there are no newcomers, but just the opposite - too many candidates.
Ouyang Nana, Guan Xiaotong, Song Zuer, Wu Qian... They either focus on variety shows, or focus on film and television works, it is difficult to choose the most convincing little flower among them.
It doesn’t matter whether it’s eye-catching or unrepresentative, all in all, before 2020, the new generation of florets in the entertainment industry will still be in the “suspect” stage, and there is still a long way to go before a final decision can be made.
seems to be a hundred flowers contending, but in fact no one can take the lead. It is against the background of such a big environment that Zhao Lusi appeared.
Is there a wall between Internet celebrities and celebrities? Yes, but this wall is not about appearance, but about background and connections.
The entertainment industry is where the "small group" is most obvious. Whether it is from a college, or a satellite TV channel, or a company, there is no one to lead the way or recommend it. Everyone has to fight their heads.
Zhao Lusi belongs to the latter, but she does not belong to the latter entirely, because her fortune as a nobleman is extraordinary.
In 2016, Zhao Lusi became a guest of "Mars Intelligence Agency", and the resident NPCs of this variety show include Wang Han, Xue Zhiqian and others.
has a sweet appearance, a straightforward personality, and no sense of distance. It can be said that Zhao Lusi is a well-deserved "popular king" among all amateurs. Even Wang Han couldn't help calling her a "girl" to draw more for her. Lots of opportunities to be featured.
With Wang Han's help, Zhao Lusi also quickly faded away from the background of "big white body", and really got the ticket to enter the entertainment circle.
In 2017, the ancient puppet "Phoenix Prisoner" starring Guan Xiaotong and Song Weilong was launched. Although
was criticized by passers-by after the broadcast, from the plot to the makeup, but for Zhao Lusi, it was the first work that really appeared.
It is worth mentioning that the appearance of Zhao Lusi is all due to the efforts behind the producer Fang Yuzheng. In other words, behind Zhao Lusi is not only the nobleman Wang Han, but also Yu Zheng.
Seeing this, everyone must sigh that Zhao Lusi's luck is really good, or think of the unspoken rules.
Indeed, there is no free lunch in this world, especially in the entertainment industry.
But Zhao Lusi's noble fortune really does not belong to the category of natural principles and human feelings, but the associated capital operation behind it. Whether
is Wang Han or Yu Zheng, they are actually closely related to Galaxy Cool Entertainment, which Zhao Lusi relies on.
The popular variety shows broadcast at the same time as "Mars Intelligence Agency", as well as "Qi Pa Shuo" and "Tucao Conference". video, and the background of "Mars Intelligence Agency" is not Mango, but Ali Entertainment, which is the whole background.
Before Zhao Lusi, the most representative work of Galaxy Cool Entertainment was "Mars Intelligence Agency". internet entertainment brand.
Galaxy Cool Entertainment is like a life-saving straw to Alibaba Entertainment—due to internal decision-making mistakes, Ali Entertainment missed the good opportunity to start the era of online dramas, how to catch up with Aimouyi and Tencent X became the urgent problem of Ali Entertainment at that time question.
Galaxy Cool Entertainment is famous for its content production, and it can be called a maker of domestic entertainment hits. This coincides with the current Ali Entertainment's concept of "emphasizing the coexistence of content and infrastructure".
Galaxy Cool Entertainment has achieved Taoism, and Zhao Lusi, who is the head of the family, will naturally rise with the tide.
said that being beautiful is an advantage, and living a beautiful life is a skill. This sentence is also applicable in the entertainment industry: being able to obtain resources is an advantage, and being able to eat resources is considered a skill.
In 2018, the web drama "Oh, My Majesty the Emperor" starring Zhao Lusi was launched.
Although "His Majesty the Emperor" only got a review score of 5.0 on a certain platform, Zhao Lusi became a small hit with her shoddy Northeast dialect and comedic performance style. Xiao Zhan's popularity, Zhao Lusi also got a little bit of light, which increased a lot of exposure.
Subsequently, Zhao Lusi participated in many online dramas such as "The Legend of the Green Bag" and variety shows such as "Actress School", quickly accumulated a wave of fans, and successfully became the new star of the top online drama sweet favorite actress.
3.
The appearance of "The Rumored Chen Qianqian" was the audience's big mouthful - backstage fans called for editing and writing. The overall script uses "equal rights" as the gimmick and sweet pet as the keynote. Netizens commented as "" unprecedented".
It's like my family has a young girl who grew up. Netizens have a self-cultivating mood for "Chen Qianqian". Also full of expectations.
We can't take the popularity of "Chen Qianqian" for granted. After all, even the real Zhao Lusi was mentally prepared that "the drama will not be popular" when he first came into contact with the script.
In the eyes of passers-by, "Chen Qianqian" is just a brainless saccharine with the slogan of equal rights, and the heroine is likely to be equipped with a silly white sweet character as standard. You can also see the later results of
. The character settings exceeded expectations, and the central idea from the beginningThinking, "Chen Qianqian" stood up, and Zhao Lusi became popular overnight, and won the Wenrong Award for Best Actress.
Since "Chen Qianqian", Zhao Lusi officially entered the sweet pet drama market. Looking back now, whether it is the tone or the future development strategy, Zhao Lusi's move is not bad.
In all fairness, Zhao Lusi's looks can only be regarded as "little beauties" in the entertainment circle where a hundred flowers bloom:
is smarter than a little white flower, more beautiful than a country, and more beautiful than a country. It is a face that is extremely suitable for sweet pet dramas.
plus sweet pet dramas do not require high acting skills, so although Zhao Lusi's role is very similar, it does not prevent her from developing popularity.
Sweet pet dramas are just a general direction. How to be more representative and irreplaceable was the problem that Zhao Lusi urgently needed to solve at that time.
There are only two ways in front of her, one: continue to be the heroine in online dramas ; Two: To enter the ranks of mainstream actors, Zhao Lusi chose a two-pronged approach.
was noisy in "I, Like You", and at the same time won the copy of the vice cp of "Long Song Xing". "Two blossoms.
There is no doubt that Zhao Lusi's role as "Li Leyan" in "Long Song Xing" has achieved great success. This role not only brought her more exposure, but also allowed the capital to see her CP sense—— The sub-cp's popularity surpassed that of the main cp, which is considered a heresy in the film and television industry.
Of course, Zhao Lusi's mainstream road is not all the way, and "Let's Try the World" partnered with Yang Yang was criticized by the audience.
Yang Yang's face is undoubtedly the biggest selling point of the show, coupled with Zhao Lusi's huge popularity, it stands to reason that "Let's Try the World" can be a big hit.
But the chaos of the plot, the flimsiness of the characters, and the makeup of the show abruptly dragged down the advantages brought by the two leading actors, and was once repeatedly complained about in the annual drama, just like what netizens commented, " It's tasteless to eat, but it's a pity to discard."
If there hadn't been "Brilliant Stars·Moon Rising to the Sea", Zhao Lusi would very likely have completely gone the route of black and red.
Different from the popular "Cang Lan Jue", "The Brilliant Stars • The Moon Rising to the Sea" is very polarized. Some people commented that it is a good drama with conscience, and some complained about the hero and heroine. A child plays an adult, and the other plays everything,
But in terms of the broadcast effect and the popularity of the discussion alone, "The Brilliant Star Han • The Moon Rising to the Sea" is undoubtedly a big hit. The plot of the first half of
is very compact, showing the eccentric spirit of the heroine and the forbearance and restraint of the hero to the fullest, and at the same time, the shaping of the group portrait is also remarkable.
If the second half maintains the same standard, "Xinghan" is estimated to become the best ancient puppet in 2022, and it may even be included in the milestone of ancient puppet TV series.
However, the journey of hundreds of miles was ruined. Not to mention the rigidity of the second half of the plot, the intimate scene between the male and female protagonists also has some suspicions of industrial sugar production, which has become a regrettable work that "could have been better".
All in all, after this battle, both Wu Lei and Zhao Lusi's coffee positions have made a qualitative leap, especially Zhao Lusi.
Fourth,
Looking back now, do you still think that Zhao Lusi is just "a little lucky"?
Zhao Lusi is not as delicate as she appears on the surface. She is a very ambitious and fighting floret, but she is "ambitious" and should never be labeled as heresy.
's height, weight, demeanor, hand slippery praise Song Qian, high imitation account confession to Xiao Zhan... Zhao Lusi has never lacked topics, and it can even be said that this is the label of Zhao Lusi's out of the circle.
5g Surfing, responding at the end, and using responses to attract more topics, this silky marketing routine is not uncommon today, but only Zhao Lusi can walk this road so smoothly.
's non-aggressive appearance attracts passers-by, and from time to time, he will go on a hot search to consolidate the audience's memory, and then wait for the new drama to air and then vigorously attract fans. This is a virtuous circle.
Of course, not everyone loves Zhao Lusi, but by then the number of fans will gradually increase, and the voices of opposition will naturally be a drop in the bucket.the only way.
And Zhao Lusi not only carried it, but also walked very steadily, which can be seen from the advertisement of mac's house. The reason for
is that the make-up artist of the mac family aged Zhao Lusi by 20 years: the round face is paired with wool rolls, which is full of earthy taste. There are actually precedents for such things as
. For example, Zhao Liying officially announced a brand image ambassador, and the comment area all complained that Zhao Liying was too earthy and did not match, etc.
But how do passers-by evaluate Zhao Lusi?
"It's not Zhao Lusi's problem..." and "Meaty actresses are like this, let alone ordinary people."
Capital saw in Zhao Lusi what other female stars lacked-the cost of trial and error.
Sweet pet drama controls the basics of passers-by, vigorously outputs works to consolidate the image, and uses the image to lengthen the value line, which makes Zhao Lusi successfully invincible.
All in all, only the enterprising Xiaohua can break through the siege, especially the "clear" Xiaohua like Zhao Lusi, looking forward to Zhao Lusi's follow-up works. The source of
pictures is from the Internet. Invasion and deletion of
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