's Weibo promotional copy of " Lady's Character " has been retweeted over 95,000 times. Even with the title of this fantasy drama and several heroines, it has dominated the list for many days 's trending searches.
Scissorhands made a decent trailer, Duan Zishou and marketing account boosted it, and even the mentioned Chen Shu, Zeng Li appeared in person to comment and expressed interest. Lancôme's latest commercial, which included Yuan Quan and Yu Feihong , took advantage of this popularity to surge and slammed a lot of traffic.
All the girls on Weibo were so excited, they all thought this was a script outline that fully demonstrated women's freedom and independence, and they wanted to grab their heads for the end of "sightseeing" investors and screenwriters.
is indeed a perfect marketing campaign, but practicality is minimal. This embarrassing copywriting and Mary Su's full personality, I'm sorry, with this level and connotation, it doesn't represent any feminist rights.
Innovative grounding? However, the most praised point of the brainstorming drama
in the middle-aged and small era lies in the design of the protagonist. Four independent women with their own careers live chicly in the metropolis without relying on men. However, it is precisely these designs that doom the show to stay at the level of "brain holes" for self-promotion.
Designer, teacher, doctor, president, four very familiar professional images. It is simply a sexually transformed version of the romantic idol hero that ignorant girls have loved for many years. In the metropolis in real life, the four occupations that are almost equated with overtime and desperate work have the qualifications of "chic and unrestrained" and indulgent life in copywriting.
A designer who is cold and indifferent to customers is afraid that he will be taught by Party A's father to be a man, and he will go crazy with alcohol in private, and think that he doesn't drink enough in the business world? The single president of the company, the real Ms. Dong is a living example. Busy with the company's internal affairs, planning for the future, and flying around the world, I'm afraid I won't always spend the little free time with my girlfriends. How bold it is to treat a doctor who doesn't like to talk to outsiders, and how bold he is in the face of patients. He can't sit in the position of chief physician at all. As for the middle-aged woman who still needs to live together, she knows how miserable it is just by thinking about it.
The copy of a few hundred words is short, and every paragraph is full of "terrible" when you look at it with wide eyes. "Killing others half their lives by looking up", "I hate it so badly", "I love cleanliness so badly"... The second and second grades are similar to the courtship letter written by the famous Wenqing girl to director Zhang Yang. The character design is full of piles of so-called buzzwords and fashionable elements, but they float in the clouds when put together.
These are four perfect women who live in YY. They have no daily worries. After the stage of hard work, they can use their feelings as a mediation in their lives, without pain or weakness. But it is such a design that has aroused praise from countless people, even thinking that this is a sublimation of the values of the screenwriting industry.
But in fact, in real TV dramas, most of the audience's favorite characters are flesh and blood, full of fireworks. They need to face the heavy blows of life, be trapped by their own limitations, and experience the setbacks of life and emotional precipitation. Because only in this way can it arouse resonance and show more charm.
And "A Lady's Dignity" is nothing but the chic life of a paper man living on the clouds, and it is essentially a middle-aged version of the young age that changes the soup without changing the medicine.
just said that the president who loves to spend money on his girlfriends is a perfect match with Gu Li.
feminism = unmarriageism? Three views become fans!
is also puzzling about the image of unmarriage established at the beginning. And it is precisely this point that hits the G-spot of countless so-called "feminism" and attracts a lot of reposts.
I am also at a loss. Since when did women’s rights become equated with "unmarriageism"? In the past two years, there have been many extreme anti-marriage activists on Weibo. These people think that women can live well by themselves, and of course they are right. But at the same time, they will be crazy about DISS marriage, against falling in love and having children. I think this is a kind of cruelty to women.
's pursuit of equal rights has never been just to allow women to gain enough freedom to choose an ideal life. There is the right to be a strong woman who works hard outside and puts her career first, and she can also love her family and choose to be a little girl who depends on her. The radical logic of rejecting love and rejecting marriage is actually true.It's too ridiculous.
At the same time, in such a "seemingly independent" women's freedom script, the additional condition of non-marriageism is that there are "mad bees and butterflies" around, which is even more unacceptable. There are a lot of men who flaunt freedom but demand pursuit. She flaunts her personality, but hopes that everyone can be attracted and welcomed by those around her. With a CEO girlfriend who is not short of money and loves to spend money, money is naturally not a problem. Characters like
have nothing to do with independent women. Dressed in the cloak of freedom but fantasized that the whole world loves me. Relying on the footsteps of men to practice the so-called feminist rights. Essentially, I can't live without a man, and everyone will fall in love with me.
Let’s look at a group of serious discussions in the comments about “male character actors don’t want this or that”, this feminist girl refuses to be endorsed.
No blood, no plot, who will handle the ratings?
However, even if you don't agree with it, the communication effect this time is still very impressive. A few words of copywriting, a few PS posters, and even the name borrowed from the Korean romantic comedy "A Gentleman's Dignity", but the popularity soared all the way, and many brands envied it.
Could it be that all brainless young women participated? In fact, after a closer look, it was nothing more than a few points that caught the female users on Weibo, so many people didn't even pay attention to it, and excitedly forwarded it and spread it.
One of them is "no parental quarrels, no fights between mother-in-law and daughter-in-law, no mistress cheating on you, etc." Many people expressed their support because of this point. Since the current prime-time viewing groups are mainly "uncles and aunts" and families, they are loyal supporters of dog blood dramas and thunder dramas. And many young users have had enough of such plots early on, so they use this to express their desire for "non-bloody" dramas.
Another point is the choice of actors. In the previously popular variety show "The Birth of an Actor ", flying instructor Tao Hong once claimed in an interview: "Currently there are too few good scripts for middle-aged actresses to choose from", which is also in line with the current status of my country's film and television industry . Most of the star-chasers with strong consumption power and strong communication effects love "fresh meat and flowers", which has also caused the flood of various idol dramas without acting skills. At this time, the idea of selecting four middle-aged actresses with their own characteristics appeared, which can also attract a lot of attention.
is also under the addition of these two points, many people ignore the shortcomings of the human design, and put this so-called script full of loopholes on the altar. However, according to the current situation in the industry, when there are no gossip plots, social topics, and conflicts of interest, stardom becomes impossible. And there is a lack of actors who can carry the ratings, and it is difficult to cause a splash on the Internet based on the role setting alone. Therefore, "A Lady's Dignity" is doomed to remain at the level of imagination, without the possibility of being realized.
is just a fantasy anyway, so it doesn't have to be online in the first place. But to praise such a brain hole as the light of the screenwriter really misses the bottom line.
Compared with this, I want to see the crazy designer who is working overtime day and night upside down and working overtime. He smiles at the face of Party A, and his heart is mmp. I want to see the company's female president who is full of emotional gossip and doesn't mind using abnormal means to get rich. The chief physician and her boyfriend are serially killed and called to the hospital for emergency treatment in the middle of having sex...
I want to say, this is touching.
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