The ITZY sound source is blurred? Between achieving expectations and capturing topics, the KPOP girl group that pulls the limit

Perhaps, ITZY, who originally thought he would take advantage of last week's initial MAMA stage enthusiasm and become a hit, has not seen any improvement in his return to the main "Cheshire" this time.

ITZY returns to the main title "Cheshire"

Facing the menacing younger girl groups, there are some who complain about ITZY's future development, some who sigh, some who tear apart, and some who come up with ideas based on years of experience. The root of

is that its strength is recognized by the public and it is one of the top three - JYP's ITZY. It seems that its "downward" momentum has come a little too fast.

returns to the controversial ending this time

Whether it is the general response of "the song is not good", or some fans pointed out "do not support double applications (popular members of the team Shen Liuzhen , Shen Youna)", it can be done One thing for sure:

JYP Second Headquarters’ plan for ITZY is no longer able to meet the needs of the local Korean and overseas markets.

In the era when the five generations of Korean girl groups are vying to surpass market expectations, and create topics is crazy introverted in two dimensions, JYP's second headquarters seems to be defeated in terms of gameplay. The C member of

ITZY Shen Liuzhen

ITZY's facade Shen Yuna

01

2022 will definitely be a year for Korean girl groups to flourish, and it will also be a year for girl groups to plan and give it a go.

When the public finds out that the popularity experience of the first and second generation groups can no longer accurately judge the future trend of today's girl groups, it means that idol idols under the streaming media have diversified ways of attracting fans.

Once the traditional KPOP label—"singing and dancing charm"—is unable to provide more eye-catching topics, then KPOP idols who are within the expected value of Korean entertainment fans will be easily filtered out by overloaded information.

​​This year’s popular girl group IVE

From this perspective, whether it’s IVE’s debut MV, member expression management; The image building of the fitness girl group; or the beauty and high style of NewJeans at the beginning of its debut...

Behind these widely discussed topics, Starship and HYBE’s SOURCE MUSIC and ADOR are undoubtedly testing the waters of their respective girl groups. successful. When

made his debut, NewJeans, who had an outstanding American style,

, especially in the follow-up value mining of Zhang Yuanying , Ahn Yujin , Miyawaki Sakura, Kim Chae Won these core members of the team who debuted again and have lost some freshness superior.

In contrast, ITZY (and its junior girl group NMIXX), which seems to be too mediocre in terms of planning, can no longer provide enough topical stimulation (whether it is from songs or or the member himself).

ended up saying "Koreans really don't seem to love ITZY anymore".

"Audition" label is deeply rooted in the hearts of the people ITZY

Song splicing style is serious NMIXX

02

​​The next year 2023 is also a year full of variables.

is not only the most discussed "This year, IVE, whose music source has exploded three times in a row and swept all major awards at the end of the year, will it be able to achieve such results next year?" Will there be a song of this level?"

"Where will LE SSERAFIM, who has become a fan of the stage at the end of the year, rise to?" Under the pull of the reality of the two dimensions, the planning goal of the second year.

follows the KPOP girl group's consistent status consolidation, Slowly transform the pace? Should

use the support of streaming media to accelerate the expansion of overseas markets, so as to make corresponding adjustments and attempts on the track of traditional girl groups?

will largely determine the flowering period of their respective leading girl groups.

It is not known whether the prosperity of the girl group created by IVE

in 2022, which swept various awards at the end of the year, will continue to next year.

But it is also the current market dynamics that are difficult to predict through a single standard, which makes idol idols in the streaming media era may bring even greater surprises.

This article was originally created by Bai Xiaohei, your like, follow, and favorite are the greatest encouragement to me!