ITZY under JYP Entertainment is considered the pinnacle of their debut. At that time, they created the record of the fastest K-pop girl group to win the No. 1 hit song. What's even more frightening is that they became the best music source in the K-pop music scene in the first year of their debut. The girl group, from the debut song "DALLA DALLA", "ICY", "WANNABE" can be regarded as a trilogy. Up to here, the group has been strong, but since "not shy", the performance has declined, while Mafia has been fuse.
To put it bluntly, when ITZY was at its strongest, JYP Entertainment did not open up the personal resources of members. Of course, there is a reason why the company did this. First of all, TWICE was still at its peak in 2019, and it was recognized as the TOP of Hallyu. Girl group, so it is impossible for JYP to let his rookie girl group challenge the position of his own TOP girl group, so ITZY missed the best opportunity for personal development, here is a foreshadowing.
In 2020, the changes in the pattern of Korean girl groups have made JYP make mistakes. This year's "not shy" is a turning point. After the release of "WANNABE" and its great success, this is the last for JYP Entertainment The opportunity to praise ITZY, you must know that this is already ITZY's 3rd title song, and the stage effect of the song is excellent, but even so, the company still chooses to suppress ITZY, so when ITZY debuted for nearly a year and a half, Grades began to decline.
That's right, as long as you look at the data, you can find that ITZY's performance has shown signs of decline since "not shy", and it is very obvious, and even their word-of-mouth has been affected. This is not to say that the song What is the problem? I can only say that the exposure rate of ITZY members is too low. Even if they shoot more pictorials, there are only a handful of such resources, which greatly affects the development of the group.
The time has come to 2021 in a blink of an eye. Here, the advantage of ITZY's debut and peak is gone, and even the advantage of the trilogy is gone. The contemporary IZONE and (G)I-DLE have risen, and one is the Hallyu Recognized as the strongest draft girl group, it has the best nationality of the five generations of girl groups, and the other is (G)I-DLE, the only self-composed girl group that airborne at the top of the three charts at the beginning of the year, and this is only the case at the beginning of the year.
In this situation of double pressure, ITZY released "Mafia in the morning", this is a transition song, from teen crush to girl crush, the editor thinks that this is not a big problem, even to save The best way to go downhill is to accept bad results at the beginning. After all, this is something that must be experienced in transformation, and when the song has completed its counterattack, only fans know this.
If the editor remembers correctly, Mafia has not only entered the top ten of Melon's music source list, but also achieved outstanding overseas results, and the number of MV plays is also the first of its generation. This is completely acceptable, even considered The lowest price for transformation, but JYP Entertainment could not accept the complaints from netizens, and was afraid that ITZY would not be popular, so in the next comeback, they chose to turn around and released the teen crush work "loco", and ITZY's music source collapsed.
In fact, it is not difficult for us to guess the reason why JYP insisted on letting ITZY turn around. To put it bluntly, the company did not want to promote ITZY, and it completely regarded them as a tool to make money. They care about ITZY's immediate interests, which is why ITZY continues to go to Japan for commercial performances. After repeated visits, ITZY's future has been completely delayed, because newcomers who are stronger than them have begun to appear.
When the time comes to 2021-2022, aespa won the grand prize in the first year of his debut, IVE hit three times in a row, and won the daily crown of melon for two consecutive songs. New jeans even topped the melon chart with only their debut song, and even half of the songs in their debut album entered Melon top ten, in addition to these newcomers and the disbanded IZONE, the old friend (G)I-DLE also ushered in a big explosion this year, and the ultimate two consecutive explosions will become a big winner in 2022, and even become a new source of music.
As for ITZY's performance in 2022, the comeback song "SNEAKERS" did not achieve very good music results by counterattack, and the sales volume has no advantage. In 2022, which is recognized as the prosperous year of girl groups, ITZY loses competitiveness for them But it hurts too much, because all the first-line girl groups of Hallyu have returned this year, and all the results this year can be said to be extremely valuable. With the debut of NMIXX, ITZY's situation is even more embarrassing. There is a TOP group before, and there will be For a rookie girl group, it can be said that ITZY is the one that will never be favored. It is useless to admit that it is the strongest at the same time, and JYP will not give resources.
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