1905 Movie Network Zhuangao is the annual "5.20" day. Whether it is social platform or offline life, it is wrapped in a romantic atmosphere. No matter how many times I say it, the "sense of ritual" is still the embellishment that everyone adds to life. The same goes for movie theaters. As of press time,
has exceeded 53.6 million in the "520" schedule in 2022, which has become another small climax after the May 1st holiday. The newly released "Downton Abbey 2", the " I really hate long-distance relationship ", the super-long standby " I want to go to your world and love you ", and the re-screened "I Want Us" "Together" and other films are assembled and filled with sweetness.
And just a week ago, the sequels of "'s best us ", " Secret Love · Orange Sheng Huainan ", " Love Dog Romance " and other movies all announced the withdrawal of files, which made many people express regret , after all, in this schedule, the audience is more looking forward to love movies.
At the same time, the movie "I Want Us to Be Together" announced the re-screening, and it was still drawn at 13:14 on May 20, but the year changed from "2021" to "2022". This is not a "beginning mode", but life is still continuing. Feelings need freshness, it's just a way to keep freshness, not to replace the person who accompanies you, but the undercurrent of each other.
When many people asked "Can the re-screening film help 520", the "Fault" of the movie "I Want Us to Be Together" became the sun crown, and it broke the original " Dahua Westward Journey: The Great Saint Marries ". The box office on the first day of the re-screening became the box office champion on the first day of the re-screening of domestic films. The single-day box office was followed by the animated film "Bad Guys" and "I Really Hate Long-distance Relationships."
After a year, why is "I Want Us Together" still the focus of attention?
From the audience's point of view, "I Want Us to Be Together" is not a classic love movie. Douban is on the verge of passing the score, and the ticketing platform score is only 8.5 points. Of course, there are also fans who like this film, thinking that it produced a bipolar evaluation of the real
in the emotional long-distance running, which also appeared after the official re-release of the film. Even many people said that although the title of the film is very in line with the atmosphere of "520", the ending of the film can be said to be against the romantic atmosphere. Although
has some criticisms about the content, it is undeniable that the movie's theme song " There are so many people in this world " has become the most popular film and television song in 2021. One year after the release of
, countless artists sang this song, from various programs to variety shows, all the way to the 2022 Spring Festival Gala, which has undoubtedly become a propaganda tool for the re-screening of the movie.
and love movies have always been just in demand for this kind of schedule. Movies such as
"I'm Waiting for You at the End of Time", " Ten Years, Wen Ruyan " and other films have repeatedly proved this point of view. A single "I Really Hate Long-distance Relationship" is far from being the best choice for couples to watch movies, especially the film has consumed a lot of box office space during its nearly half-month screening.
At the same time, the film's reputation is not satisfactory. Compared with
, "I Want Us to Be Together", the golden song "body protection", has become the only "meal replacement" for couples watching movies. In the end, the film's box office accounted for nearly 44% of the day's box office. Can
just rely on a past film and television song to bring more than 20 million box office for the re-release of the movie?
"Can't say so absolutely", Xiao Han, who is engaged in film promotion, happened to have had project contact with "I Want Us to Be Together", ""There Are So Many People in This World" is naturally the key to the re-screening of the film, I saw in the circle of friends that the filmmaker also made a special edition of this song, which linked the performances of this year. In fact, they linked these contents from another angle, and a lot of the promotion cost of this movie also followed. Lower."
pointed out in the "May Love Movie Data Insight Report" released by the lighthouse that the topics/themes and music concerns discussed in the film are icing on the cake, and cannot be propaganda.
It is true that during the first round of the film, the actors and actresses of the male and female protagonists posted handwritten diaries in the protagonist's tone on social platforms. Now that the movie is being re-released, Zhang Jingyi, the actor of Ling Yiyao , wrote a reply letter to the boy Lv Qinyang on the social platform again.The short sentence "Lv Qinyang, the words are like a face", brought many viewers back to a year ago. In addition to
, the two protagonists have handed over topical works such as "Twinkling Stars" in the past year, winning a lot of fans, "This group of people will naturally choose to go to the studio to support."
"I really hate long-distance relationships", "I really want to go to your world and love you" and other films that have been showing for a while, with the consumption of promotional materials and the output of homogenized content, it has been difficult to arouse the audience The urge to walk into the cinema again to watch. The weakness of
's promotional content has led to the fact that these films have not gained significant "popularity" even though they have launched special screenings such as "17:20" and "13:14", as well as the "day time" that occupies Friday on May 20 this year. gain. In contrast to
, the return of "I Want Us to Be Together" after a year has brought great freshness to the distribution side and the theater.
Manager Wang of a movie studio in Hubei admitted that there is a lack of new film stimulation in theaters recently. "Downton Abbey 2" itself has a high threshold, and the box office score of the previous film is only more than 20 million, which is difficult to arouse the audience's desire. And the re-screening of "I Want Us to Be Together", its own controversy and topic, can stimulate some audiences who didn't go to the theater last year, as well as those who really liked the film to "second brush".
Many operating theaters have used the "520" gimmick to launch special themed movie viewing activities, thereby attracting more couples to watch together.
is not only that, according to Manager Wang's observation, the audience of love movies is not only couples, but the proportion of girlfriends is also increasing. The Lighthouse report also pointed out that more than 50% of women in love also like to watch romantic movies with friends. Stimulated by these series of factors, "I Want Us to Be Together" has achieved more than 25% of the film rankings, and even though "I Really Hate Long-distance Relationship", which has been surpassed by "Bad Guys" at the box office for several days, It also obtained 16.8% of the film layout, which was only less than 3% lower than the previous film layout. On the contrary, the schedule of "Bad Guys" fell by more than 5%.
Perhaps, the "520" movie market can give those small and medium-budget movies that choose to withdraw an important reminder that audiences are always eager for movie theaters.
At the same time, the market may need a blockbuster to support the field. With the selection of " Mozart in Outer Space" to be released today, it also gives a good signal to the market, which really allows more and more films and movies. Audience, "confess" loudly to the theater, we are really back!
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