1905 Movie Network News Hengdian, as a film and television worker's workplace, carries many people's expectations related to ideals and good things. More than 1,500 film and television companies across the country have settled in Hengdian, and nearly 400 works are filmed here every year. No place is closer to the front line of film and television creation than Hengdian; no place can gather resources for industrial development more than Hengdian. This makes the annual Hengdian Film and Television Festival a popular industry event that attracts attention both inside and outside the industry.
is once a year, and the 2022 Hengdian Film and Television Festival and the 9th "Wen Rong Award" will set sail again and will be held from November 23rd to 27th. According to the person in charge of the Organizing Committee of the Hengdian Film and Television Festival, this year's film and television festival will be richer in content, more focused, more focused on excavating and supporting young people, gathering youth power, and forming the transmission of positive energy in the film and television industry. This year's "Wen Rong Award" is based on the accumulation of previous years and starts again, with the theme of "Youth Hengdian, Shadow to the Future", and further focuses on the power of youth film and television.
In-depth focus, exploring and commending new film and television forces
Since its establishment in 2014, the "Wen Rong Award" has gone through 8 years. Looking back on the 8 years of continuous hard work of the "Wen Rong Award", it is also the 8 years in which China's film and television industry has improved its quality and efficiency and entered a new stage of development. The beautiful film and television works, and most of these works were filmed in Hengdian, the birthplace of the "Wen Rong Award".
In the past 8 years, many behind-the-scenes creators and front-stage performers with artistic innovation spirit have emerged. Many of them had their first works shot in Hengdian, and many of them even won the previous "Wen Rong Awards". There are also many people who won the first trophy in their artistic career from here, and won the first trophy from here.
It can be said that the 8 years since the establishment of the "Wen Rong Award" are 8 years of closely following the development pulse of China's film and television industry, embracing the first-line creative ecology of film and television, and sharing weal and woe with film and television practitioners.
, especially young film and television practitioners, has been the focus of the "Wen Rong Award" for many years. "Hengdian has witnessed many young actors and creators entering the film and television industry. It is the place where young film and television people's dreams begin. Young people have infinite possibilities and room for rapid growth, and Hengdian happens to be the best workplace to realize their infinite possibilities." The person in charge of the "Wen Rong Award" said.
is in its ninth year. The "Wen Rong Award" further focuses on the power of young film and television, pays attention to the new format of film and television, and sets up two competition units of "Glory" and "Ingenuity" and several promotion awards of the organizing committee. Among them, the "Glory" unit has set up 9 awards, focusing on young directors, screenwriters and actors in the stage of career development, and is committed to creating the "first trophy" in the life of young film and television practitioners. The "Craftsmanship" unit is set up to recognize outstanding behind-the-scenes workers in film and television creation, with awards for the most ingenious producer, director of photography, art director, and modeling director of the year. hero".
The famous director Guan Hu serves as the chairman of the jury of this year's "Wen Rong Award". The jury members include Ren Dahua, Liu Ye, Huo Tingxiao, Luo Pan, Tian Yusheng, Qi Xi, Tianxia Bachang, Xu Tianfu and other industry authorities to ensure that Professional, fair and authoritative awards. The awards in the "Glory" unit are jointly decided by the jury and the youth jury (representatives of college youth). z2The person in charge of z
"Wen Rong Award" said that considering the "Wen Rong Award" is an award for young practitioners, the opinions of the majority of young people are also very important. The two units of "Glory" and "Ingenuity" work together to explore and support new film and television forces, commend and encourage film and television innovation and creation, and contribute to the high-quality development of China's film and television.
Emphasize both virtue and art to support the double hundred outstanding young actors
The era is developing, the industry is changing, the magnificent social picture in the new era, and the beautiful vision of building a cultural power are the biggest cornerstones and backgrounds for the innovation and development of the film and television industry. Not long ago, the report of the 20th National Congress of the Communist Party of China once again put forward the requirements for the prosperity and development of cultural undertakings and cultural industries. Film and television works are the manifestation and important carrier of culture, and the film and television industry, as an important part of the cultural industry, is responsible for the prosperity of culture.
Talent is the primary meaning of a thriving culture. In response to the national call, this year's "Wen Rong Award" not only discovers and commends outstanding film and television practitioners, but also invests manpower and material resources to support the "potential stocks" of film and television, and develops a support plan for young actors.
This plan invites 100 outstanding young actors and 100 outstanding young actresses in China to participate in the project, and launch and display it to the public in a clustered image. In the end, the works, audience influence and performance potential will be comprehensively considered, combined with industry data indicators, and the 100 member companies of the Hengdian Film and Television Industry Association will form a judging matrix to select the "Top Ten New Actors of the Wen Rong Award of the Year" and give key support.
Eligible young actors between the ages of 18 and 35 are all supported by the program. They can be actors who have participated in certain film and television works, or they can be school students with certain potential in acting. In addition to professional ability, the support plan pays special attention to the personal qualities of actors, who must have the correct political orientation, public opinion orientation and value orientation, and have a good sense of social responsibility and moral literacy. After the launch of the
support plan, the majority of young actors warmly welcomed and enthusiastically signed up. Recently, the list of shortlisted young actors has been released one after another. For the shortlisted young actors, the Hengdian Film and Television Festival Organizing Committee will use the propaganda strength and resources of the Hengdian Film and Television Festival to carry out multi-dimensional publicity, including the personal image display in the early stage, and participating as a guest in the "7×24 Hengdian No Closure" webcast and appearance. The ninth "Wen Rong Award" award ceremony.
It is reported that the "Top Ten New Actors of the Wenrong Awards" will also be invited to make a collective declaration of "strive to be a good actor in the new era". At the same time, 10 young actors were invited to the Hengdian Film and Television Cultural Industry Development Conference, led by the Hengdian Film and Television Industry Association, and led by veteran actors of Deyi Shuangxin to issue the "Film and Television Industry Network Civilization" initiative.
Through a series of activities, the Hengdian Film Festival and the "Wen Rong Award" give full play to their high cultural mission and social responsibility, respond to the country's measures to rectify the chaos in the entertainment circle with practical actions, and guide young actors with practical experience. A good atmosphere shows the original meaning of film and television creation, and then encourages the majority of young creators to focus on the people, tell Chinese stories well, and spread Chinese voices well.
integrates the industry and builds a high-quality bridge for production and communication.
"Wen Rong Award" means "cultural prosperity". And cultural prosperity is inseparable from the foundation of industrial prosperity. Film and television are cultural and artistic creations, as well as cultural commodity production, and the two are inseparable. In this sense, it is particularly important to build a high-quality and sustainable film and television production ecology, and this is also the direction of Hengdian's continuous construction.
The "Wen Rong Award" has always been closely related to the industry. This is the gene it must have when it was born in Hengdian, and it is also the key to distinguishing the "Wen Rong Award" from other film and television awards. As the largest gathering place of the domestic film and television industry, Hengdian is the front line of film and television production. It can perceive the latest developments in the industry from zero distance, which greatly supports the "Wen Rong Award" as the attribute of film and television creation innovation and the development of the film and television industry.
Based on such attributes, the "Wen Rong Award Young Actor Support Program" is also highly integrated with the industry. It is reported that the organizer will build a detailed file for the 200 shortlisted actors, which will be pushed to various film and television and business enterprises by the influence of the Hengdian Film and Television Industry Association. Fresh cooperative blood forms a sustainable virtuous circle. At the same time, relying on geographical and business advantages, and according to the relationship between supply and demand, we will promptly recommend outstanding young actors to the filming and filming crews.
"Our film and television festival and our "Wen Rong Award" are organized around industries and formats. In the past few years, Hengdian has made contributions to the film and television industry for all to see. In the new era, we must continue to carry Hengdian wants to be the first to try the things that are the first to try out the development of China's film and television industry," said the person in charge of the Organizing Committee of the Hengdian Film and Television Festival.
It is reported that this year's Hengdian Film and Television Festival will continue to extend the theme of "Shadow, Towards the Future", closely following the pulse of the industry to lay out diverse content. ) Film and Television Cultural Industry Development Conference, the 22nd National Cinema Chain Domestic Film Promotion Conference, Film and Television Talent Exchange Conference, Film Investment and Financing Fair, Film Development Forum, National Drama Trend Forum, Film and Television High-tech Forum and more than ten events.
At that time, a large number of professionals from upstream, midstream and downstream of the film and television industry will gather here to exchange information, carry out cooperation, discuss development, explore trends, pay attention to and participate in industrial development and construction, and promote and witness another quarter of the development of China's film and television industry.
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