Film market set off animation fever, the national classic "Peacock Princess" will be on the big screen again

1982 "The Peacock Princess" stills-Tang Guoqiang

1963 "Peacock Princess" puppet cartoon

1982 Tang Guoqiang and Li Xiuming's version of "Peacock Princess"

reported on October 25th that the "Peacock Princess" violated Four years later, "Nezha" once again ignited the summer season of the mainland Chinese film market, and domestic animated films once again ushered in the glamorous Midsummer Night's dream. Although phenomenal works cannot represent reality itself, Chinese animation filmmakers have never forgotten their original intentions and the help of Chinese audiences cheering, making more and more works surging, and the domestic animation film industry is booming.

Nowadays, another domestic animation film "Peacock Princess" with strong local elements in China, jointly invested by Hao Gu (Shanghai) Film Culture Investment Co., Ltd. and Shanghai Xingchen Dahai Film Co., Ltd., is officially launched.

"The Peacock Princess" is a Dai folklore spreading in Xishuangbanna, Yunnan. It is derived from the Dai narrative poem "Zhaoshutun". It tells the mythical love story between the peacock princess Lanwu Luona and the Dai prince Zhaoshutun. The story has been adapted into film and television dramas many times. Among them, the puppet animation film "Peacock Princess" released in 1963 can be regarded as a classic, and the "Peacock Princess" starring Tang Guoqiang and Li Xiuming in 1982 also left the audience an inconvenience. An obliterated memory.

So, this time "The Peacock Princess" is once again adapted into an animated film and put on the big screen, can it once again become a model of classic recasting?

"For the creation of this work, we have two confidences." The chief producer of the film Wang Jianhua introduced, "A confidence comes from the classic story of "The Peacock Princess" itself, which gives creators of different eras different second creations. Space. Another confidence comes from the main creative team. Their past creative experience makes them more confident of activating classics." As China’s first independent animation film and television producer, Wang Jianhua, the chief producer of the film, has participated in the animation "Cube Building". , "Shuke and Beta", the first Sino-US co-production TV animation series "Little Mouse on the Prairie", etc. The chief director of the film, Hao Guanlai, is the contracted content director of the short video platform "One Line" and "Second Change", and the new generation director of "Runaway Comics Runaway Event".

The other main creative team members are all veterans in the industry, and there are many representative works of "The Little Red Army's Long March", "Three Monks", "Nezha Nao the Sea", "Black Cat Sheriff", "Gourd Brothers", "Baolian Lantern" ", "Red River Valley", "Dream Back to Sands City" and other masterpieces.

It is reported that the film has received support from the Propaganda Department of Yunnan Province and will be filmed in the birthplace of the story. The crew has gone to Xishuangbanna to collect scenes, conduct on-site interviews on local ethnic costumes, characteristic buildings, temples, traditional ethnic festivals and ceremonies, ethnic traditional cuisine, ethnic dances, etc., and learn about peacocks from ethnic experts, non-genetic male peacock performers, etc. Princess story.

Wang Jianhua introduced that the film from the creative concept, the creative process to the creative form deeply integrates the cultural spirit of China, especially the nationality, ""The Peacock Princess" is a treasure of the Chinese nation, when we use the current creative concepts and technical means to polish again , It will definitely shine with a new luster of the times-this is the value of classic power and the value of classic adaptation."

The film is scheduled to be released nationwide in the summer of 2021.

(Editor in charge: Du Jiayue_NK6020)