Recently, the "Healthy Home, Living Home" initiated by Living Home Flooring - a series of activities by Xiaohongshu experts to visit living homes, has been launched in many cities across the country. Coinciding with the Super New Product Day of Living Home, sharing through the real punch cards of Xiaohongshu bloggers and people, it also brings more dry goods and inspiration for floor decoration to users who need to buy floors in the near future.
Xiaohongshu , as the main position of young people in the back wave, gathers many young and fashionable users, where you can learn from the life experience and sharing of over 200 million people. At present, Xiaohongshu is the first echelon of young people's home improvement content consumption. It has the potential to develop traffic and attract new customers for the brand. Keen insight into the changes in the traffic carrying platform, Living Home Flooring has changed its customer acquisition thinking in recent years, focusing on the mainstream media of Xiaohongshu online, combining brand product experience, trying to spread content in multiple dimensions, and exploring the conversion mode of content planting and traffic.
"Healthy Home Living Home" - a series of activities by Xiaohongshu experts to visit the living home, it is a successful exploration of the brand marketing upgrade of the living home floor. Master the master, start the plan of exploring the floor of the living home, output diversified high-quality content from the perspective of the expert, "plant grass" the living home floor to the majority of users, share the dry goods and skills of the floor, and convey the concept of a healthy and beautiful life for the living home. .
In recent years, with the changes in consumers' lifestyles and the iterative upgrade of flooring technology, the whole-house wooden floor has become a new trend in home decoration. However, in the concept of some consumers, the traditional cognition of wooden floors has not been broken, and they believe that wooden floors are prone to moisture and bacteria, cracks and cracks, swelling and arching, difficult to take care of, and the problem of formaldehyde. Through the experience and sharing of home furnishing experts, the healthy, environmentally friendly and aldehyde-free high-quality product image of the living home floor is recommended to more decorators. It has a great driving effect, and it has opened up the link conversion of users from stimulating cognition - arousing interest - generating purchase, and better achieves drainage for the brand.
The current young generation's demand for home furnishing presents diversified characteristics. The first is that beauty is justice, and the second is interest that is life. Good-looking, interesting and useful content can attract the attention of the new generation. Living Home and Xiaohongshu blogger KOL, from the perspective of young people and sharing good flooring and decoration knowledge, present a variety of fashionable luxury, high-value floor decoration cases, and provide young users with new ideas for home floor decoration. Therefore, during the Super New Product Day of Living Home Flooring, consumers can not only enjoy a variety of exciting price benefits, but also follow the master's homework to buy more suitable floors.
For 6 consecutive years, the Super New Product Day of Living Home Flooring has been popular in major cities across the country from October to November every year. There are multiple discounts and benefits on the Super New Product Day, and there will be a big draw for the 11.11 live broadcast ceremony, so stay tuned!
"Healthy Home, Living Home", Living Home advocates the whole society and families to pay attention to home health, starting from the floor under their feet, creating a green and healthy home environment, and giving their families better care.
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