Why Chinese Movies Can't Go Out

Chinese movies go out? Take a look at the bleak National Day file this year, and you can understand a thing or two.

As of 14:00 on October 8, the 2022 National Day file (October 1-October 7) has a total box office of 1.496 billion yuan (RMB, the same below), and the national theater operating rate is stable at around 80%. This data, one can see from a comparison, is a new low in recent years. Why did

create such a bleak National Day file?

First, the epidemic, because of the epidemic, people in many areas cannot go out and go to the streets, not to mention crowded public places, which are definitely not open. However, this is actually not a large proportion, because there have been epidemics for several consecutive years, and it is not a large-scale epidemic nationwide.

The second is that the film's reputation is not good. Except for the journey back home, the others are boiled water and tasteless, so the audience is naturally reluctant to watch it.

3 is a single type of movie quality, a few big films, and the main theme of the same color. The audience can see at a glance, except for the main theme or the main theme, there is no more choice, either choose not to watch, or just watch one, after all, the others are also The main theme, there is no need to watch it again, this is like fish soup, no matter how delicious you are, you can't drink it all the time.

Fourth, cultural barriers. It is difficult for those who eat Chinese food to adapt to the taste of Western food, and it is also difficult for those who are used to eating Western food to eat Chinese food every day. Cultural differences create different films, and the vastly different values ​​are the reason why many foreigners cannot understand Chinese films. The movie Fengshenbang tried to combine Chinese and Western food, but was rejected by the audience.

Movies, as cultural and entertainment products, are first and foremost a commodity. With commodity attributes, it is necessary to have entertainment attributes. Many domestic directors open their mouths to pursue artistry at every turn, which is actually a manifestation of being very detached from the masses. Because your movie is ultimately paid by the audience, how can an audience without entertainment be willing to spend time, energy and money watching it? Some literary film workers also made the film obscure, dull and boring because they wanted to distinguish it from commercial films. This is an extremely inferior behavior. The audience is disgusted by the theater, why bother? The movie "The Last Night on Earth" is a representative of this type. After nibbling on an apple for a few minutes, maybe the director always thinks that he expresses his emotions like this. The fact is that the audience can't feel any emotions in the end, which is quite a failure.

Many people in China say that they want Chinese films to go out, and they also earn world tickets like Hollywood , and spread Chinese culture by the way. Facts have proved that this is just a wishful thinking at this stage. The basic logic is, why?

What's the point of Chinese movies?

is a National Day file, and there is not even a popcorn blockbuster that audiences want to watch, and domestic audiences cannot be satisfied, so how can they go out? The industrialization of Chinese films is relatively late. The fact is that most of the films are still small workshops. Hollywood, on the other hand, has a complete industrialization system. From project initiation to shooting to post-production special effects production, dubbing and soundtrack, there will be clear industry standards for a set of processes, so American blockbusters one after another, and Marvel's special effects films even show an assembly line. Homework, just like filming a series, will continue to produce one episode after another.

Over the years, Marvel blockbusters have been released in China, with stable output, basically no need for publicity, and they can easily take away more than one billion box office every time. This is what domestic filmmakers should reflect on.

If Chinese films want to go out, they must be competitive, and they must have advantages, but today's domestic films have no advantages compared to foreign films.

First of all, domestic films do not pay attention to script creation. The management does not pay attention to script creation at all. Before, Ali Pictures even boasted that they would write scripts based on data, ignoring the script creators. Although individuals cannot represent all, it also shows the disrespect for script creation in this industry, and even more so. Some directors took someone else's script and insisted that it was their own creation.The book was changed beyond recognition in the later stages of shooting, and when the final film came out, it was the screenwriter who was scolded the most. Some screenwriters even complained of grievances, obviously they didn't write it like this, and it's too outrageous to change it like this. The new version of Tianlong Babu is like this. The script is normal. In the later filming, Duan Yu was changed to a person who urinates everywhere, which directly irritated the eyes of the audience. Although this is a matter of the TV drama industry, the matter of the film industry is more than that.

Second, do not pay attention to special effects production. Many domestic filmmakers do not understand special effects, and they do not like to use special effects. In fact, it is a kind of short-sighted behavior. To develop a movie, the core is to improve the quality of the movie. Special effects are the key factor to improve the quality of the movie. If the special effects of the movie are done well, it can be used as a selling point. , the audience is willing to spend money to see this domestic visual spectacle. But the completion of Wandering Earth is indeed limited, and there is a big gap with foreign Hollywood-level special effects.

Third, there is a cultural gap between domestic films and foreign countries. When a Chinese joke is told to a foreigner, because of cultural differences, it is very likely that he will not feel any joke, and this difference cannot be eliminated. Hollywood has been working to reduce this difference and keep it as simple as possible, so their scripts can be understood by the world. It is indeed difficult for a domestic film to write a script that is easy to understand all over the world in a short period of time.

Therefore, in a short period of time, the domestic film industry should improve the production level and respect the script creation, instead of jumping and running before learning how to crawl. Only by improving the quality can we talk about going out to attract more audiences.