From October 8th to 13th, the Autonomous Region Radio, Film and Television Bureau successfully held the "Celebrating the 20th National Congress of the Party and Singing the Main Theme of the Times" 2022 Regional Radio and Television Listening and Media Integration Innovation Development Business Training Course in Changsha City, Hunan Province. Lu Zhengning, member of the party group and deputy director of the Radio, Film and Television Bureau of the Autonomous Region, and Shu Yu, the second-level inspector of the Hunan Provincial Radio, Film and Television Bureau attended the opening ceremony and delivered speeches. The training class invited leaders and experts from relevant units such as National Radio and Television Administration , Communication University of China , Hunan Radio and TV Station , Mango Supermedia Co., Ltd. , and Changsha Radio and Television (Group) to teach the students. Relevant offices and directly affiliated units of the Radio, Film and Television Bureau of the Autonomous Region, Guangxi Radio and Television Station , Guangxi Radio and Television Network Company, various municipal cultural, radio (sports) and tourism bureaus, radio and television stations, some daily newspapers, county cultural, radio and television (sports) bureaus, county-level financial media More than 70 representatives from the center and online audio-visual related enterprises and institutions participated in the training.
开班仪式现场
自治区广电局党组成员、副局长陆正宁在开班仪式上讲话
湖南省广电局二级巡视员舒煜在开班仪式上讲话
陆正宁副局长在讲话中指出，今年以来， Guangxi has made great achievements in the work of party committee and government centers around the "six major projects" of the State Administration of Radio and Television to promote the main line of radio and television listening themes, the construction of smart radio and television, the construction of international communication capabilities, scientific and technological innovation, and serving rural revitalization. However, in terms of media innovation, integration and development, there is still a big gap between Guangxi and Hunan and other provinces with developed online audio-visual industries.
Deputy Director Lu Zhengning emphasized that holding this training class on the occasion of the 20th National Congress of the Communist Party of China is of far-reaching significance. Implement the spirit of General Secretary Xi Jinping's series of important speeches, do a solid job in propagating ideas, gather strength, and serve the overall situation, build a strong propaganda and public opinion position for the construction of the magnificent Guangxi of socialism with Chinese characteristics, and tell the stories of China and Guangxi well. The radio and television administrative departments of all cities and counties must focus on the overall work of the party committee and the government, implement the responsibility system for ideological work, and ensure that they are not absent or offside in the construction of county-level financial media centers; they must actively cooperate with party committees at all levels. The publicity department should strengthen the guidance of the county-level integrated media center in improving the production and broadcasting level of radio and television listening programs, and create and broadcast more thoughtful, artistic and well-made programs. Network audio-visual broadcasting institutions at all levels in the region must take the initiative to grasp the dividends of national policies, work around the center of the party and the government, combine the current main line of propaganda, and consciously integrate the Internet thinking into all links and the whole process of radio and television listening programs production and dissemination. Innovation awareness, service awareness and safety awareness; it is necessary to build a firm brand benchmarking concept, improve the production and broadcasting, service level and brand program influence of integrated programs; rely on local advantageous resources to produce integrated media products; focus on the "14th Five-Year Plan" "planning, planning to promote the creation and production of online audio-visual content, etc., and consciously undertake the mission and task of "raising the flag, gathering people's hearts, cultivating new talents, revitalizing culture, and developing image", to better meet the people's needs for a better life, and better serve the party and the country. The overall situation of work.
In the training class, the students listened carefully to the teacher's lectures
The students went to Changsha Radio and Television Station to study
This training class has received strong support from Communication University of China, Mango TV and Hunan Provincial Radio and Television Bureau . Through "online + offline" lectures, field visits and research, experience exchange and sharing, etc., the training course focused on radio and television listening policy analysis, development trends, content production, platform operation, etc., and invited industry leaders and experts to give lectures on "Internet Ideology".Security and Network Supervision, "Building New Media Well, Mastering the Skills of "Integration", "New Integration, New Benchmark - Mango People's Latest Exploration on the Development of Media Deep Integration", "Culture + Technology", "Positioning, Focusing, Extreme, Radio and Television Management" The "Troika" and "Code of Conduct for Internet Anchors" and other courses, combined with the excellent cases and advanced experience of Hunan Province's network audio-visual, media integration, industrial development, transformation and upgrading, etc. are taught. In the
training class, five online audio-visual licensees, including Hechi Daily, Tengxian Rong Media Center, and Bobai County Rong Media Center, signed an e-commerce live broadcast service agreement with Guangxi Yaoxiang Culture Communication Co., Ltd. During the
training, Deputy Director Lu Zhengning and his party went to Mango Entertainment MCN, Malanshan Video Cultural and Creative Industrial Park and Changsha 5G Smart Radio Station to conduct on-the-spot investigation and research. The relevant representatives of Guangxi Radio and Television Station, Nanning Municipal Bureau of Culture, Broadcasting and Tourism, Qinzhou Municipal Bureau of Culture, Broadcasting, Sports and Tourism, Xiangzhou County Bureau of Culture, Radio and Tourism, Tengxian Rong Media Center, Bobai County Rong Media Center and other relevant representatives who participated in the training shared their online audio-visual creations. , platform operation experience and excellent cases of financial media. Five online audio-visual license holders, including Hechi Daily, Tengxian Rong Media Center, and Bobai County Rong Media Center, signed an e-commerce live broadcast service agreement with Guangxi Yaoxiang Culture Communication Co., Ltd., and held a signing ceremony at the training class.
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