On the afternoon of October 14th, the 2022 "Cultural and Tourism Group Cup" Weifang City Souvenirs Creative Innovation Competition mobilization and deployment meeting was held to arrange the preparatory work for the competition, and invite cultural and creative experts to show up and create more Weifang experts together Create, good literary creation.
It is understood that this competition is hosted by the Propaganda Department of the Weifang Municipal Committee of the Communist Party of China and the Weifang Municipal Bureau of Culture and Tourism, and undertaken by the Weifang Municipal Culture and Tourism Industry Development Center and Weifang Municipal Cultural Tourism Development Group Co., Ltd. Through the holding of the competition, it is expected to further promote the construction of the "Shandong Handmade · Weiyou Shangpin" project, accelerate the development of Weifang's cultural and creative industries, and promote the in-depth integration of Weifang's intangible cultural heritage handcrafts with urban life and cultural tourism. At the
meeting, Huang Zeming, director of Weifang Cultural and Tourism Industry Development Center, introduced the work plan of the competition in detail: the competition is divided into five stages: start-up, collection of works, selection of works at the beginning and end, awards and exhibitions, and transformation of achievements. It will be officially launched in the middle of the year, and an awards exhibition will be held in January 2023. According to
, the collection of works in this competition mainly focuses on two categories: traditional crafts, intangible cultural heritage products, and cultural and creative products. All people, units and individuals from all walks of life who are enthusiastic about cultural innovation, creativity, creation and design, including enterprises and institutions, colleges, design agencies and designers, students, and design enthusiasts, can register for the competition collectively or individually. "Urban souvenirs are an important part of the cultural and creative industry, and have become a city's three-dimensional business card. The city's cultural identity is very high, and it is a popular choice for the development of cultural and creative industries in various places." Member of the Party Group of Weifang Municipal Culture and Tourism Bureau, fourth-level survey Su Lijun, director of Weixian Concentration Camp Museum of Le Taoyuan Academy, said that in this field, Weifang has been working hard to explore and achieved some results, but it has not yet become an advantageous industry. There are many fields worth exploring, and many spaces need to be developed. This is also the original intention of planning this event. Su Lijun said that all relevant departments of the cultural and tourism system should seize the opportunity of the "Shandong Hand-made" project, use their strengths to "promote production through competition", and effectively launch a batch of products that can represent Weifang's distinctive cultural characteristics and have strong market competition. Powerful, with strong practicality in life, and favored by consumers, Weifang's urban souvenirs have continuously improved the popularity and reputation of Weifang's hand-made products industry.
"Some time ago, the short video of 'Menghu Jiadao' forwarded by various media platforms recommended a series of cultural and creative products of porcelain tigers, which gave us a lot of inspiration." Su Lijun said that this series of products uses the culture of Gaomi mud tigers Elements, changed materials, improved practicability, and improved the sense of modernity to meet market demand. This fully shows that the cultural and creative industry needs to use market thinking and creative thinking to lead product development, comprehensively enhance the value of cultural and creative products, and actively adapt to market demand. Our city has just been elected as the " East Asian Cultural Capital ", which is the second world-class cultural business card after being awarded the "World Crafts and Folk Art Capital" last year. This competition is held at the right time. It aims to innovate and express Weifang's historical celebrities, famous scenic spots, urban style, etc. based on Weifang's kites, New Year pictures, Zhucheng style Guqin and other characteristic intangible cultural heritage cultural resources. The basic method is to collect and select a batch of Weifang city souvenirs that can represent Weifang's distinctive cultural characteristics, have strong market competitiveness, have strong life practicability, and are favored by consumers, and continuously improve the Weifang hand-made product industry. The popularity and reputation of Weifang will further polish the Weifang cultural business card. Relevant persons in charge of Weifang Culture and Tourism Bureau, Weifang Culture and Tourism Industry Development Center, Culture Section of the Propaganda Department of Weifang Municipal Party Committee, and Weifang Cultural Tourism Development Group Co., Ltd. attended the meeting at the main venue; The Cultural Section of the Publicity Department of the (Working) Committee, the cultural and tourism departments of each county, city and city development zone, and the relevant persons in charge of key cultural and creative enterprises in each county and city attended the branch meeting.
Zhucheng branch venue
Anqiu branch venue
Shouguang branch venue
In December 2020, in accordance with the strategic deployment requirements of the Municipal Party Committee and Municipal Government to "build a cultural tourism resource integration platform, an industrial development platform, and an investment and financing platform", a new establishment was established. The municipal state-owned enterprise Weifang Cultural Tourism Development Group Co., Ltd. The group's existing projects include Bailang Oasis Wetland Park, Beichen Oasis Wetland Park, Weifang Aowen Medical Care and Health Demonstration Park Project, Weifang City Expert Apartments, Weifang Mission Responsibility Theme Exhibition Hall, Huadu (Weifang) Culture and Art Development Co., Ltd., etc. The company has successively won the Weifang Z2Honorary titles such as municipal-level civilized unit , Weifang City's advanced collective for creating a national forest city; Bailang Oasis Wetland Park was rated as a national AAAA-level tourist attraction, National Urban Wetland Park , National Water Conservancy Scenic Area ; Beichen Oasis Wetland Park was awarded National Wetland Park , the most beautiful wetland in Shandong.
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