Along the "Tea Boat Road", Liu Pao Tea traveled from deep mountains and across the ocean to become "overseas Chinese tea", which took hundreds of years.
In the past ten years, with the development of Dongfeng, Liubao Tea has become popular from the niche circle and has become the first public brand value in Guangxi tea area.
Since the 18th National Congress of the Communist Party of China, General Secretary Xi Jinping has emphasized that it is necessary to coordinate the big article of tea culture, tea industry and tea technology, adhere to the direction of green development, strengthen brand awareness, optimize the marketing and circulation environment, and lay a solid industrial foundation for rural revitalization. . Wuzhou City has fully implemented the spirit of General Secretary Xi Jinping's important instructions on the development of the tea industry, followed the trend, rode the wind and waves, and systematically promoted the entire industry chain to become bigger and stronger, making the past ten years, the development of the Liubao tea industry has embarked on The "fast lane" decade.
In 2021, the municipal party committee and municipal government put forward the goal of building "half of the country" of Guangxi's 100 billion tea industry with the development of the whole industry chain. The horn of the charge is inspiring, and the dawn of the future is exciting. Today, the Liubao tea industry is showing a good momentum of development in both production and sales. Both the comprehensive output value and the brand value have reached a new high.
The development of Wuzhou Liubao tea industry has opened a new chapter in history!
In Cangsong Tea Garden, Liubao Town, Cangwu County, tea farmers are busy picking tea. Photo by Pan Shaoshan
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Tea Garden, together to expand the scale
Guangxi Wuzhou Fuye Tea Co., Ltd., which is sprinting towards the target this year, was only a cooperative in Buyi Village, Liubao Town, Cangwu County ten years ago, providing simple Maocha Production and OEM. At that time, the Liupao tea industry in our city had just started, and Liupao Tea was faced with the dilemma that the local raw tea raw materials could not meet the production requirements of the enterprise. Due to the insufficient planting area of tea gardens in the city, the annual output of local Mao tea is not enough for the production needs of a leading enterprise in the city.
"Accelerating the construction of local tea gardens" has become a common urgent cry of tea people, and it has become a breakthrough for the municipal party committee and municipal government to resolve the predicament of industrial development.
In the past ten years, the planting area of tea gardens has increased year by year, but it still cannot meet the needs of the development of Liubao tea industry. In 2021, our city will launch a battle for the construction of ecological tea gardens. Municipal Party Secretary Jiang Liansheng, Mayor Zhong Changzi and other city leaders led the city to develop tea seedlings, set an example for the construction of tea gardens, and lead the charge. In the major tea gardens in our city, local party members, cadres and the masses work together to grow tea, which has become a beautiful landscape in our city.
In August 2022, in the Liubao tea seedling base in Tongyouping Village, Xihe Town, Mengshan County, workers carried out weeding operations to ensure the quality of seedlings. Photo by Huang Shenglin
"When you plant Liubao tea, you plant hope." Zhu Xuelan, a representative of the 20th National Congress of the Communist Party of China and party secretary of Shanping Village, Liubao Town, Cangwu County, actively responded to the call for the construction of tea gardens, picked up tools such as shovels, and skillfully Plant tea seedlings, cultivate soil and water with the villagers. Today, on the hilltops of Shanping Village, the newly planted 1,500 acres of tea gardens are showing green vitality in the mountain weather with high autumn air and abundant sunshine.
The representative of the 20th National Congress of the Communist Party of China, Secretary of the Party Branch of Shanping Village, Liubao Town, Cangwu County, and the representative inheritor of Liubao tea making skills at the autonomous region level, Zhu Xuelan led the villagers to make a fortune by making Liubao tea. Photo by Pan Shaoshan
Our city has introduced a policy of reward and subsidy for the cultivation of tea gardens. From 2021, a single tea garden with a contiguous area of more than 50 acres will be given "real money and silver" subsidies for the newly planted varieties of Liubao tea (more than 2,000 plants per mu). For different areas of newly built tea gardens by tea enterprises, one-time incentives will be given according to the corresponding proportion of the tax retained by the local taxpayer in the year of declaration.
The party and the masses worked together and the policy force has greatly boosted the city's confidence in promoting the construction of tea gardens. At present, the planting area of tea gardens in the city has grown from 60,000 mu ten years ago to over 200,000 mu this year.
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standard to ensure product quality
Bringing up one of the most unforgettable events in the past ten years, Chen Kuixiang, the representative inheritor of Liubao tea making skills at the autonomous region level, will remember the 2014 exhibition. In a tea expo , which was attended by tea merchants from all over the country, the organizer declined Chen Kuixiang's farmhouse Liu Pao tea to participate in the exhibition on the grounds of "food safety". There is no corresponding standard basis for tea.
This incident also deeply hurt all the peers in the Wuzhou Liubao tea industry, and also made everyone form a consensus: the establishment of standards is very important for the Liubao tea industry to achieve long-term healthy development!
Therefore, during the "Thirteenth Five-Year Plan" period, our city accelerated the construction of a modern tea industry development system in terms of standard formulation and technological innovation. In the past ten years, our city has built a number of Liubao tea engineering technology centers, established scientific research platforms such as Liubao Tea Industry Scientific Research Talents Highland, issued and implemented a number of Liubao tea industry standards, established and improved a set of standards from enterprises, Local, national to international four-level Liubao tea standard system.
In terms of building a standard system, our city has played a whole set of "combination punches": implementing Liubao tea standards and product quality and safety supervision, forming 1 national standard, 18 local standards in Guangxi, 4 local standards in Wuzhou, and "tea tea". There are 16 group standards for "Ship Ancient Road", covering tea tree seedling raising, cultivation management, tea picking, Liubao tea processing, packaging, storage and transportation, etc., to realize the standardization of the whole process from tea seedlings to tea cups, and to ensure the quality of Liubao tea products.
After ten years of hard work in our city, from planting to processing, Liubao Tea has a relatively complete standard system. The picture shows Tianyu Tea Co., Ltd., workers are packing Liubao tea. Photo by Li Hongrong
After ten years of hard work, from planting to processing, Liubao tea has a relatively complete standard system, which finally changed the embarrassing history of high quality and low price. The standardization construction has also enabled Liu Pao Tea to be fully recognized by the market, which has effectively promoted the development and growth of the main body of the Liu Pao Tea market. Ten years ago, there were only 32 certified tea companies in the city. Today, there are 85 tea companies in our city that have passed the SC certification, including 2 national key leading enterprises in agricultural industrialization, 6 leading agricultural enterprises at the autonomous region level, and enterprises above designated size. 9.
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brand to enhance the value of tea
Ten years ago, Zhou Xiaomei, a girl from Wuzhou "post-80s" who likes to drink coffee, studied coffee brewing technology painstakingly and opened a coffee shop near Pantang Park; The coffee shop has transformed into selling Liu Pao tea, and also sells Liu Pao tea fast-moving beverages and snacks, and also provides on-site drinking at tea tables. In the past two years, she has expanded her business to Liangqing District, Nanning, and soon a fashion trend of drinking Liu Pao tea has been blowing up in the local neighborhood.
In 2016, Guangxi Wuzhou Tea Factory Co., Ltd. opened the northern marketing center of Sanhe Liubao Tea in Beijing to better connect and serve the northern market. In 2018, Guangxi Wuzhou Fuye Tea Co., Ltd. received more and more orders from Beijing, Shijiazhuang, Hebei, and Jinan, Shandong. In 2019, Liu Pao Tea successfully entered the market of 30 provinces (autonomous regions and municipalities) across the country, of which the sales in the northern region accounted for a quarter of the total sales.
Liu Pao Tea has captured the attention of young people, and Liu Pao Tea's marketing has gone north. These wonderful marketing cases have reflected Liu Pao Tea's traditional historical and cultural heritage, and its development has become more and more diversified.
High-quality products are the "stepping stone" to open the market, and brand strategy is needed to survive in the market for a long time. By building a brand matrix and accurately connecting product supply and demand, our city further enhances the market position of Liu Pao Tea.
Through the "Government, Enterprise, Bank and Tax" cooperation platform, our city supports the expansion of tea enterprises in the city, holds various investment promotion activities, introduces domestic and foreign leading enterprises and other related large enterprises in the city to invest in Liubao tea industry, and actively expands Wuzhou Liubao The public brand of tea area and the cultural brand connotation of "Tea Boat Ancient Road" drive " Chinese tea " and "Sanhe"A number of excellent corporate brands such as "Maosheng", "Cangsong" and "Qianhe" have formed an effective brand matrix.
City Tea Industry Development Service Center held the "5·21 International Tea Day " national tea drinking, Liubao tea webcast, "intangible cultural heritage" to help, Liubao tea culture protection Ten major activities such as online publicity and regulations have been popularized, and the influence and popularity of the public brand of Wuzhou Liubao tea area have been continuously improved.
Wuzhou Daily has successively published Liu Pao tea culture and professional books such as "Liu Pao Tea Grand View" and "Tea Boat Ancient Road". The platform gathers industry elites to promote Liubao tea culture.
The 2022 Wuzhou Liubao Tea Folk Tea Fighting Competition hosted by Wuzhou Daily provides a stage for many Liubao tea companies and tea people in our city to discuss and demonstrate, and bring valuable opportunities to improve the quality of Wuzhou Liubao tea , and also injected new impetus to accelerate the development of Wuzhou tea industry. Photo by Chen Fan
Using "leaf" as a medium, Liubao Tea connects the context of the integrated development of primary, secondary and tertiary industries in our city. In the past ten years, the annual output of Liubao tea industry in our city has increased from less than 10,000 tons to over 35,000 tons this year, and the regional public brand value of "Wuzhou Liubao Tea" has developed from less than 1.2 billion yuan to 3.764 billion yuan this year... Behind the dazzling figures of
, it is not only an objective presentation of the booming production and sales of Liubao tea, and the rise in volume and price, but also a true portrayal of the promotion of the Liubao tea industry to achieve a new leap forward.
"Half a mountain house is waiting for the bright moon, and a clear tea will reward a bosom friend." A small piece of Liubao tea is endowed with profound cultural heritage and connotation, which makes the Liubao tea industry set sail again in the tide of the times, towards thousands of Guangxi The goal of "half the country" of the billion tea industry is firmly moving forward!
Text: Xian Zhenyu Correspondent Long Zhirong
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