Welcome to the 20th Congress! Sanya: Transforming and developing a new road, building a high ground for the future

China Xiaokang.com exclusive article

article | "Xiaokang"·China Xiaokang.com Hu Yan

Sanya City, Hainan Province, guided by the construction of a free trade port, insists on comprehensively deepening the reform and opening up, and strives to solve the problem of poor economic structure and insufficient development momentum , Weak industrial foundation and other problems; speed up the cultivation of industries such as Nanfan and deep sea, and strive to build four leading industries such as tourism, modern service industry, high-tech industry and tropical high-efficiency agriculture, and promote high-quality economic development.

Sanya International Duty Free City

The ten years since the 18th National Congress of the Communist Party of China has been a decade of historic achievements and changes in the cause of our party and the country, and a decade of new steps in the transformation and development of the industry. Sanya seizes the strategic opportunity of the construction of Hainan Free Trade Port, and promotes the high-quality development of the industry in an all-round way.

's unique ecological environment and natural resources are the strongest advantages and greatest capital for the development of Sanya. Tourism is still the key industry of Sanya's economy and will continue to develop vigorously in the future. However, in order to build a modern industrial system, Sanya must break the current situation of a single industrial structure and over-reliance on tourism and real estate, cultivate and expand high-tech industries and modern service industries, and continuously enhance the resilience of industrial development in order to promote high-quality economic development.

focuses on high-quality development and creates a new benchmark for the construction of Hainan Free Trade Port. Sanya will accelerate the construction of the International Tourism Consumption Center and the core area, accelerate the creation of a modern service industry cluster area in the free trade port, accelerate the ranks of the national strategic high-tech frontier area, and accelerate the creation of The positioning of the modern industrial system of the "four districts" such as the modern agricultural demonstration area with tropical characteristics.

In recent years, Sanya has been actively cultivating new momentum for economic development, reducing its dependence on real estate with the determination of a strong man to break his wrist, and the proportion of real estate development investment has dropped from the highest 60% to 40%. The industrial structure has shifted from tourism and real estate as the main industry in the past to tourism, modern service industry, high-tech industry, and tropical high-efficiency agriculture. 11.2:14.9:73.9. Seize the opportunities for the construction of free trade zones and free trade ports, and accelerate the construction of key parks represented by Sanya Yazhou Bay Science and Technology City and Central Business District , becoming new industrial growth poles. In 2021, the city's GDP will be 83.54 billion yuan, an increase of 1.6 times compared with 2012. On April 26, Shen Xiaoming, Secretary of the Hainan Provincial Party Committee, came to the second delegation (Sanya and Wuzhishan Group) of the Eighth Party Congress of Hainan Province to participate in the group deliberation and emphasized that "the city of Sanya should strive to be a model for transformation and development. , speed up the construction of Yazhou Bay Science and Technology City, develop high-tech industries such as Nanfan and deep sea, and create an international tourist resort and a highland for scientific and technological innovation,” which pointed out the direction for the development of Sanya. The Eighth Party Congress of Sanya City proposed to implement the projects of "improving innovation capability" and "improving industrial excellence" to accelerate the construction of a modern industrial system. The mobilization and deployment meeting for the "three major projects" of Sanya's innovation ability improvement, industrial training improvement, and people's livelihood construction improvement was successfully held. The Implementation Plan of the Municipal Industrial Excellence and Improvement Project has been successively released, drawing out a roadmap, task book and timetable for the construction of a modern industrial system. The construction of

project is the driving force for promoting high-quality economic and social development. At present, the construction scene is in full swing all over Sanya City, and each project is steadily reaching its goal. In Yazhou Bay Science and Technology City, a number of key projects such as the Global Animal and Plant Germplasm Identification, Evaluation and Right Confirmation Exchange Center, International Corn Technology Innovation and Achievement Transformation Center, and Seed Industry Innovation Center have been launched successively, with an investment of 5 million yuan this year. There are 122 government investment projects above. Sanya Central Business District has successfully attracted a number of high-quality industrial projects such as Hailv Duty Free, China Service Duty Free, Zhuhai Duty Free, COFCO Joy City , and Zhongxing Group; Attracting 39 companies, it is expected to complete the delivery and exhibition this year. These major projects with strong driving force, wide radiation coverage and optimized structure are accumulating strength for Sanya to build characteristic and advantageous industrial clusters and industrial ecology.

In 2022, Sanya City will optimize the business environment as the "No. 1 reform project", and all departments will work together to focus on improving the business environment.The system has been developed to solve the pain points and blockages of the business environment, highlight system integration in key areas, deepen reform and innovation, and achieve positive results. Adhere to learning to catch up and surpass, and contribute "Sanya experience" to the province's optimization of the business environment. Yazhou Bay Science and Technology City's outstanding experience such as "Water and Electricity Linked Installation", "Intellectual Property Protection for Seed Industry", "Technology Empowerment for Industrial Park Planning and Construction Management" and other outstanding experiences were selected as demonstration innovation cases of business environment in the province, and replicated in the province promotion. "Zero errands" and "zero fees" for business start-up, the processing time is reduced to 1 working day, and business licenses and electronic seals are issued simultaneously. Five seals such as the official seal of the enterprise, tax Ukeys, park services and policy fulfillment service manuals, etc., the newly established enterprises can obtain "photos, seals and books" through one window.

Speed ​​up the construction of the core area of ​​the international tourism consumption center

The Eighth Party Congress of Hainan Province proposed to optimize and refine the Sanya economic circle and create an international tourist destination. On July 1, the first day of Sanya Luhuitou Scenic Spot's free opening, the number of tourists received exceeded 2,000 from 600 in the off-season. Sanya Scenic Spot bid farewell to the ticket economy, and ushered in a rapid increase in passenger flow. A breakthrough in the transformation brought a small boom in the tourism market. This is a microcosm of the accelerated recovery of Sanya's consumer market and the gradual release of consumption potential.

As the only tropical coastal tourist city in my country, Sanya has been accelerating the construction of an international tourist destination in recent years by virtue of its unique location and rich tourism resources. The abundance and breadth of tourism products have been significantly improved. The management model of the tourism industry has continued to innovate, and many A new form of tourism, an intelligent and self-service global tourism service system has been initially formed, tourism reception facilities have been further improved, and the degree of internationalization has been continuously improved. Jiyang District was selected as the first batch of national all-for-one tourism demonstration zones. As a traditional advantageous industry in Sanya, tourism is constantly releasing new charms, improving quality and upgrading to the road of high-quality development, and handing over a dazzling transcript: In 2021, the number of overnight tourists received by tourism is nearly double that of 2012. , the total tourism revenue is nearly three times that of 2012, and the contribution rate to the province's total tourism revenue is more than half.

Chen Zhenmin, director of Sanya Tourism, Culture, Radio, Television and Sports Bureau, said that with Luhuitou Scenic Spot and Daxiaodongtian Scenic Area canceling tickets and implementing free admission, Sanya tourist attractions will enter a new stage with core resources, featured products, innovative gameplay, A new stage of development led by high-quality service.

In recent years, the popularity of Sanya as a tourist destination has continued to increase, and its international influence has continued to expand. A wide variety of new business formats have been cultivated according to market demand, which have attracted wide attention in the market. According to incomplete statistics, up to now, there are 209 new tourism enterprises in Sanya. "Tourism +" new business products such as family parent-child travel, conference incentive travel, wedding and honeymoon travel, cruise yacht travel, low-altitude flight travel, leisure agricultural travel, and medical and health travel have gradually enriched Sanya's tourism industry chain; The beautiful villages in towns and villages have been built and opened one after another; the large-scale singing and dancing tourist performance scenic spot - Songcheng Sanya Eternal Love has become one of the most popular tourist attractions, and special performances such as the Red Detachment of Women and the Army are also popular among tourists; Sanya International Duty Free has been established. City, the introduction of 300 internationally renowned brands.

Hainan has entered the era of free trade ports, and Sanya has been given a new positioning as "the core area of ​​the international tourism consumption center". Sanya seizes major development opportunities, vigorously exerts the effect of free trade port policies such as the new tax-free policy on outlying islands, and strives to build a benchmark for international tourism consumption.

Since the island duty-free shopping policy was implemented in July 2020, the sales of Sanya International Duty Free City, Sanya Hailu Duty Free City , Sanya International Duty Free Shopping Park, and Sanya Phoenix Airport Duty Free Shop have reached 65.662 billion yuan (including online and offline), accounting for 65.662 billion yuan in sales. The provincial sales amounted to more than 75%, and outlying island duty-free became a "golden signboard" of Hainan Free Trade Port and a business card of Sanya tourism consumption. Sanya will continue to improve the quality and efficiency of duty-free shopping in outlying islands, promote consumption agglomeration and brand aggregation, enhance the international competitiveness of duty-free shopping in outlying islands, and turn "going overseas" into "going to Hainan" and "going to Sanya".

Sanya is also actively cultivating new forms of consumption and new models. Through online platforms, the benefits of outlying islands tax-free, cross-border e-commerce, large supermarkets, accommodation and catering, car sales and other industries are aggregated to promote the overall recovery of the consumer market. Explore the development of new consumption scenarios that integrate "cross-border e-commerce + tourism + digital marketing"Sanya Bonded Logistics Center (Type B) issued the first cross-border e-commerce package, marking the construction of the Sanya cross-border e-commerce comprehensive pilot zone has achieved substantial results; vigorously develop the "first store, first show, first brand, first launch" economy, Introduce international and domestic well-known brands, support local characteristic enterprises to innovate business formats, and increase the supply of high-quality goods. At present, the construction of Land No. 2 and Phase III of CDFG Phase I and Phase II of Atlantis are being accelerated, and projects such as China Resources Mixc City and the International Cultural Relics and Art Exchange Center are actively promoted.

Speed ​​up the development of the modern service industry of the free trade port

Looking far into the Sanya Central Business District, the blue sea and blue sky, yachts "queuing up to go to sea". Turning to the East Coast Unit, Yuechuan Unit, Phoenix Coast Unit and Hiluo Unit of Sanya Central Business District, there are tower cranes and workers sweating like rain on the project site. Sanya Central Business District is becoming an important support for Sanya to reshape urban space and seek new economic growth poles.

According to Chen Mo, member of the Party Committee and Deputy Director of Sanya Central Business District Administration, Sanya Central Business District is located in the main urban area of ​​Sanya City, with a total planned land area of ​​442.51 hectares, divided into four areas: Phoenix Coast, East Coast, Yuechuan and Hailuo. Create a "4+2" modern service industry system dominated by headquarters economy, modern commerce and trade, financial services, cruise ships and yachts, supported by professional services and cultural leisure. Since the establishment of the

park, various work requirements of the province and city have been actively implemented, and various major economic indicators such as the number of new enterprises, park tax, revenue, and fixed investment have been well completed. Taking 2021 as an example, the average revenue per mu of the park is 41.2947 million yuan, the average tax income per mu is 2.609 million yuan, and the average investment volume per mu is 8.6446 million yuan, ranking among the top 3 key parks in the province.

In terms of financial services, the park has determined the general idea of ​​"one body, two wings, three fields and four characteristics", maintaining the park's existing advantages in wealth management, cross-border finance, and trading venues, and at the same time constantly polishing the "Wealth Sanya" with a characteristic financial activity carrier. "The brand really makes Sanya a financial open highland where people and wealth can be gathered. Up to now, 178 private equity fund management companies have settled in the park, with a management scale of over 10 billion yuan; 70 private equity funds with a registered capital of nearly 20 billion yuan. Louis Vuitton , ProLogis, Zhenge and other internationally renowned brands, large industrial capital and well-known venture capital institutions have established 36 QFLP funds that invest in high-end consumption, warehousing and logistics and other fields, with a registered capital of 3.388 billion US dollars. It ranks in the forefront of key parks in the province. There are 15 QDLP managers, more than half of the first batch of pilot places in the province. Hainan International Clearing House, Hainan International Commodity Trading Center, Hainan International Carbon Emissions Trading Center, and Sanya International Assets Trading Center have successively settled in the park.

In terms of modern commerce and trade, the park focuses on characteristic, high-end, and export-oriented development, actively cultivates high-end commercial formats such as duty-free consumption, explores innovation in international trade formats, and creates a new business development model centered on consumption centers and trade centers. It has successfully attracted a number of high-quality industrial projects such as Hailv Duty Free, China Service Duty Free, Zhuhai Duty Free, COFCO Joy City, and Zhongxing Group. The two duty-free shops in Hailu and Zhongfu were successfully opened, forming a new benchmark for the development of duty-free development in outlying islands. Zijin Mining successfully completed the first new offshore international trade business in Sanya. Dr. glasses realized the first customs clearance of Sanya B-guarantee cross-border e-commerce.

In terms of yacht industry, the park continues to promote the work of strengthening the midstream, supplementing the downstream and extending the upstream, and actively explores the service output path around the "2866" strategic deployment. In the midstream, the construction of the Sanya International Yachting Center project has been promoted in an orderly manner, and 39 companies have been attracted. It is expected to complete the delivery and exhibition business this year; the downstream accelerates the Nanbianhai International Yachting Wharf and Port Project, completes the project proposal for a comprehensive platform for marine tourism, and actively develops yacht brokers. Training courses; upstream planning to build a yacht industry innovation service complex, using Ferretti to actively introduce the yacht manufacturing and maintenance industry, successfully holding the first transportation vehicle design competition in the free trade port - Hainan International Yacht Design Competition, building a yacht "design competition" + Product + Industry and Education” resource docking platform to promote deeper cooperation in the entire chain of the yacht industry.

deep-sea manned submersible " Striver "

open up the Nanfan and deep-sea industrial chainsfirmly in his own hands. Building a strong marine country is a major strategic task for China to realize the great rejuvenation of the Chinese nation. In recent years, Hainan has made scientific plans, accelerated the construction of "Southern Silicon Valley" and the development of deep-sea technology. As a key park of Hainan Free Trade Port, Sanya Yazhou Bay Science and Technology City has an overall planned area of ​​69.3 square kilometers. Through the G98 roundabout high-speed access to the ground, the close spatial layout and organic integration of the two major science and technology cities in Nanfan and Shenhai are realized. It is an important growth pole for the city to cultivate new forms of industrial transformation, activate new momentum for economic development, and create a new benchmark for free trade port construction.

overlooks Yazhou Bay , which is about 3 kilometers away from the National (Sanya) Quarantine Center (Phase I) project, the deep-sea science and technology innovation public platform of Yazhou Bay Science and Technology City. Nearly 1,000 workers are distributed throughout the project. Engineering operations such as steel structure, foundation pit support, etc.

was established in 2009 by Sanya Nanlu Industrial Co., Ltd., and in 2016, it increased its capital and expanded its shares to become a mixed-ownership enterprise of the State-owned Assets Supervision and Administration Commission of the State Council. The enterprise and the " specializing and special new " small and medium-sized enterprises in Hainan Province now have 1,000 acres of self-cultivated new varieties of lotus mist "Nanlu No. 1" and "Huangxiangguo", which have been established in more than 20 first- and second-tier cities and online. The sales channel of Sanya Nanlu Tropical Fruit Tree Research Institute Co., Ltd. was established with Sanya Yazhou Bay Science and Technology City last year, with annual sales reaching 11 million yuan. Since the company settled in, it has enjoyed various policy dividends such as tax reduction and exemption, optimizing the business environment, and the park provides thoughtful and attentive services. At present, the company has 26 invention patents focusing on the research and development of new varieties of tropical fruits and new technologies .

Nanfan seed industry and deep-sea industry are the core technology industries of Yazhou Bay Science and Technology City. The rapid development of core industries is of great significance to the construction of Hainan Free Trade Port. On May 12, 2021, the Sanya Intellectual Property Protection Center was officially approved for construction by the State Intellectual Property Office of the People's Republic of China. In order to enhance the innovation leadership of key industrial clusters such as "Nanfan Seed Industry" and deep-sea technology, Sanya Yazhou Bay Science and Technology City comprehensively promotes the transfer and transformation of patents. Universities represented by Harbin Engineering University , Nanjing Agricultural University , scientific research institutes represented by Institute of Tropical Crop Variety Resources, Chinese Academy of Tropical Agricultural Sciences, as well as Sanya Nanlu Industrial Co., Ltd., Hainan Guangling Agriculture Group Co., Ltd., Sanya Junfulai Industrial Co., Ltd. and other enterprises participated in this science and technology inclusive activity of Yazhou Bay Science and Technology City, and submitted 100 patents for open licensing and 76 patents and trademarks for intellectual property listing transactions . As the only park in Hainan that has been selected as a national-level intellectual property power construction pilot, Sanya Yazhou Bay Science and Technology City takes the lead in promoting patent opening and licensing work in the province, exploring new modes of patent operation, and allowing scientific and technological innovations to benefit more small, medium and micro enterprises.

At present, in terms of Nanfan Seed Industry, with the official entry of China Seed Group and the introduction of Dabeinong's establishment of an agricultural science and technology incubator, upstream and downstream enterprises such as Quanyin Hi-Tech and Wannong Seed Industry have been driven to enter. Leading the upgrading and upgrading of the Nanfan seed industry chain and the agglomeration of CRO enterprises in the seed industry. In addition, BGI Group was introduced to set up the Sanya BGI Life Science Research Institute, based on strategic needs and cutting-edge sciences such as agricultural breeding, deep-sea technology, and synthetic biology, to create a new R&D institution integrating production, education and research. In terms of deep-sea characteristic industries, the park focuses on deep-sea equipment manufacturing, marine biology, pharmaceuticals, renewable energy and new material development, and modern marine service industries. Introduce leading enterprises in sea-related segments such as , China Telecom , Shandong Dongbao, Mingyang Intelligence, and Kangma Biology.

is in the high-tech field, and the park also has a number of key industrial enterprises with development potential, such as Xindao Technology, iFLYTEK , Chenhai Fisheries, Longping Biology, Double Monkey Technology, and Yifei Intelligent Control. In addition, with the support of key platforms such as the Deep Sea Compound Resource Center and the Non-Human Primate Germplasm Resources and Model R&D Center, a biotechnology industry ecosystem integrating experimental animals, biomedicine and the whole health industry will be built.

Yazhou District, Sanya City(Batou) Demonstration film of Nanfan Public Test Base, harvester is harvesting hybrid rice. Wuwei/Photo

Speeding up the development of modern agriculture with tropical characteristics The Party Central Committee once pointed out that Hainan is the only tropical province in my country. It is necessary to give full play to the climatic advantages of tropical regions, and to strengthen and optimize high-efficiency agriculture with tropical characteristics. The "Overall Plan for the Construction of Hainan Free Trade Port" issued by the Central Committee of the Communist Party of China and the State Council put forward the development goal of "building a global tropical agriculture center". As the premise of building a global tropical agriculture center, it is no longer possible to build a "tropical agricultural ace of high efficiency". Sanya occupies "the right time, the right place, and the people" in this regard, so it should be a pioneer and become the "ace of the trump cards".

To this end, Sanya has introduced "new, unique and excellent" tropical fruit varieties from the same latitude in the world, actively responded to the impact of foreign agricultural products after the official entry into force of the RCEP agreement, accelerated the structural reform of the agricultural supply side, and made full use of the "new, strange, special and excellent" results of southern propagation. , to form the "first advantage", through the introduction of high-quality new varieties, continue to improve the transformation of achievements, promote the healthy development of Sanya's tropical characteristic high-efficiency agriculture, and build Sanya into my country's "new, special and excellent" tropical fruit production demonstration garden. Sanya takes "moderate scale, management standardization, marketing branding, technical precision, and institutionalization of security" as its development path, relying on the background of Hainan Free Trade Port and the convenient conditions of a transit base for the introduction of global animal and plant germplasm resources, through government guidance, special Subsidies and other forms to guide the industrial layout, focusing on the development of "new, exotic and excellent" tropical fruit varieties including but not limited to durian, durian honey, red heart pineapple, high-quality coconut, avocado, etc. The development pattern of tropical fruit industry with fruit products, fruit industry development, and orchard construction” promotes the extension of the tropical fruit industry chain, and realizes the prosperity of the fruit industry, the prosperity of fruit farmers, and the revitalization of the countryside.

was founded in 2012 by Hainan Xiyuan Ecological Agriculture Co., Ltd. , focusing on the tropical region dominated by Hainan and developing the fruit industry. After 10 years of development, the company has successively built mango, jackfruit, bird's nest fruit, coconut, durian, passion fruit, etc. in Sanya, Ledong, Baisha, Baoting, Lingshui and other places. There are 18 main planting bases with an area of ​​7,500 mu. The annual output of fruit has reached 50,000 tons. At present, 11 sales areas have been set up across the country. The company's annual sales of tropical fruits with mango as the core have exceeded 700 million. The "Xiyuan" brand fruit ranks among the enterprise brand fruits in Hainan Province. Dejima ranks first in sales, and the company has become the largest fruit industry enterprise in the tropics. While

is actively developing tropical agriculture, the company drives local economic development with industrial development and provides employment opportunities for residents in poor areas. High-quality seedlings, fertilizers and technical guidance. The company also drives and promotes poverty alleviation in poverty-stricken areas by expanding its industrial layout.

On September 21, in a mango field, Hu Jianzhong, a mango grower in Qingfa Village, Yucai Ecological Zone, was busy. Soon, the fruit trees here will be full of "fruits of wealth", bringing more income to Hu Jianzhong's family.

refrigerators, color TVs, air conditioners, washing machines... In Hu Jianzhong's home, the tiled floor was dragged so brightly that people could be reflected, and the appliances were neatly arranged. "In the past few years, life has changed a lot. I don't have to worry about food and clothing, I built a new house, and I have savings." Looking back on the journey from a poor household to a well-off household, Hu Jianzhong was filled with emotion. The people's poverty alleviation and a good life are closely related to the country's targeted poverty alleviation policy. Since 2015, the Sanya Municipal Party Committee and Municipal Government have insisted on grasping the major political task of poverty alleviation and poverty alleviation. They have carefully planned and made precise efforts to lead the city's registered households to climb over the mountains of poverty and launch a general attack on an all-round well-off. The city's 16 registered poverty-stricken villages will all be removed from the list by the end of 2016. After the consolidation and improvement in recent years, the infrastructure, public services and rural appearance of the already-listed poverty-stricken villages have been greatly improved. Sanya has also continuously improved the ability of poor people to get rid of poverty and become rich by vigorously implementing industrial poverty alleviation, employment poverty alleviation, and consumption poverty alleviation. After several years of assistance, the per capita net income of the poor has increased from 6,219.38 yuan per person per year in 2016 to 18,990.41 yuan per person per year in 2020, an increase of 2.05 times. At the same time, establish and improve the monitoring and dynamic assistance mechanism to prevent poverty from returning to poverty, strengthen dynamic monitoring and management of poor households and marginal households, consolidateConsolidate the effectiveness of poverty alleviation, and prevent the registered households from returning to poverty and increasing the number of poor people to the greatest extent possible.

In addition, the Sanya Municipal Party Committee and Municipal Government attach great importance to the construction of beautiful countryside. During the "Thirteenth Five-Year Plan" period, Sanya City has carried out a total of 51 beautiful rural construction projects, and successfully completed 47 construction tasks assigned by the province, of which 27 demonstration villages have been awarded the star rating of Hainan Province. This year, 11 villages (teams), including Sanya Shengchang Village and Nantian Jutianwan Team, were identified as municipal-level demonstration villages for beautiful rural construction in Sanya (2021-2023). Sanya City closely focuses on the goals of "high-quality agricultural development, high-quality construction of beautiful villages, and high-quality employment and income increase for farmers". Through the comprehensive demonstration project of "One Ring Road, Five Districts, Eight Sceneries and Eleven Villages", the city's beautiful rural construction is connected in series and comprehensively and gradually improved. The level of rural living environment improvement, creating a group of beautiful villages with both internal and external cultivation, driving the development of villages and increasing farmers’ income, opening up the transformation channel from clear waters and lush mountains to invaluable assets, and making every effort to create a “co-construction, co-governance, sharing, and co-prosperity” "A model of rural revitalization in Sanya.

("Xiaokang" · China Xiaokang Network Exclusive Feature)

This article was published in "Xiaokang" in the mid-October 2022 issue of

Author: Hu Yan