The essence of the Li Ziqi incident is the reduction of capital's right to speak. The reduction of
's capital discourse power does not only appear in the individual events of , Li Ziqi, and . The entertainment industry, education and training, real estate and other related industries are suppressing the right of capital to speak. Note that what is being suppressed is the right to speak, not capital itself. Social operation requires capital, but the will of capital cannot be the fundamental purpose of social operation.
Therefore, Li Ziqi stopped the update and called the police because she suddenly realized herself, or someone pointed it out or for other reasons. Xinhua News Agency 's interview may make things clearer.
Li Ziqi
In short, Li Ziqi should be regarded as the net name or stage name of Li Jiajia . It was born because of Li Jiajia, and later formed a brand and a personal IP.
brand is not equal to trademark, trademark is the sign of commercial behavior, and brand value is not only reflected in business.
Li Ziqi is a personal IP. What is a personal IP is the cognitive system and value system formed based on an individual person. Therefore, it can be said that Li Ziqi is an internet celebrity, a food creator, and a disseminator of intangible cultural heritage. Her personal personality can be changed accordingly. But it all revolves around the person Li Jiajia, not the name Li Ziqi.
Some people say that Li Ziqi is an actor created by capital, and it is equally possible to change it to another person.
first said that Li Ziqi is a personal brand, this brand is similar to Andy Lau (this is the stage name). If Andy Lau is going to hold a concert, but other people's faces are posted on the posters, will Andy Lau's fans buy tickets?
Besides, even the actors are different from one actor to another. Xiaolongnu, , Xiaoyanzi and are playing so many people, how many are really popular?
Li Ziqi said that the video was led by herself. That said, the screenwriter, director, and actor are all hers. Many people think that the best director is the director, followed by the actors, and the screenwriter has no sense of existence. In fact, the quality of a work depends on the script. Director Niu is that he can choose good scripts and actors, and show them in a certain form of work. And Li Jiajia is a fusion of the three.
questioned
Many people don't believe that a young woman who has not graduated from junior high school and used to be a DJ can know so many things. It is said that she has a team behind her and that many things are not done by herself, so her things are fake.
So Zhuangzi said more than two thousand years ago that summer insects are indescribable and ice. People who are not at the same level will not understand each other no matter what they say. There are too many Sanji people in social reality, and many Internet celebrities are also Sanji people in capital operation.
first said that it is normal to have a team. It depends on what role the team plays in the middle. Many commercial companies have dozens of business personnel, but most of the performance is made by the boss alone. There are many cases. However, it cannot be denied that with good teamwork, efficiency and professionalism can be greatly improved.
Can one person know so many things? It's actually a question that shouldn't be asked. Lao Tzu said, great things do not become; Confucius said, gentlemen do not have utensils. All are saying that a person needs to grow and learn constantly, and this is the real person with talent and social value. If you can only do one thing in your life, and you can't learn and progress when you reach a certain age, it is " social death ".
Everyone has a certain talent in everything, and this objective exists. If some people do not admit it, it can only show that such people have no talent in any field.
Regarding Li Ziqi's hands-on ability, I have never been surprised, because I can do what she can do after watching it several times. But I also don't refute the doubters. After working for so many years, there are only a handful of people who have the same level of hands-on ability as me. Many netizens have the same experience as me, and they or their family members have strong hands-on ability. China is a traditional farming civilization, and a self-sufficient life requires everyone to have strong hands-on ability and learning ability, otherwise survival will be a problem. The emergence of these problems, reflecting a social trend, in the age of industrialization, people's hands-on ability is declining. Of course,
's talent is reflected in many aspects, such as diving Quanhongchan , Guo Jingjing all envy her; I know a big man in Shandong who is too lazy to cook at home, but what he eats in a restaurant can be made at home Yes, but he is not a cook, but a mechanic. Excavate your own talent, in order to achieve your own value. It is difficult to succeed no matter how hard you try to use your own shortcomings to compete with others' advantages, because talented people are also working hard, maybe even harder.
Capital The purpose of
Capital is to add value to yourself. The value of
capital is to build resources and realize value enhancement.
Value-added needs to be realized through specific and effective commercial means, so capital must be invested in specific commercial activities. Any investment has risks.
In the early days of reform and opening up, everyone was short of money, with little capital and great risks. There are many people and opportunities that can provide operations, so capital was more important than time and opportunities at that time. This is the case with traditional enterprises. Whoever contributes the capital has the right to speak, and whoever contributes more capital has the right to control. This changed after the
economy. The right to operate, the right to speak and the right to benefit from an enterprise can be separated. The operation is handed over to the professional manager , the right to speak can be given to the helm, the soul of the enterprise, and the right to benefit is still the capital. It is said that Jingdong is this model. Capital only considers whether it is an investment, not how to operate.
Jingdong and Ali are still big platforms and need big capital. The development of technology can enable many ordinary people to use the things that big capital can start for free. The popularization of the Internet and the development of network technology are just like this, which formed the era of self-media and Internet celebrities. For these individuals, they do not need large capital to build, and only need a small amount of capital to operate normally. Even some net reds without capital can get a lot of money by opening live broadcasts as rewards. With this money, they can invest and form capital by themselves to carry out necessary business operations. And big capital may not look down on them, and they do not need too much capital, and small capital can or may also be able to raise funds more easily.
At this time, the direct relationship between creators and capital has changed again. Creators hope that capital will be subordinate to them and get higher economic returns. Papi sauce, Luo Yonghao , Zhang Xiaoce should all belong to this situation. In business and business, they are the same as those key personnel in traditional enterprises who started their own businesses. After they have a certain value, they have the conditions to start a business and maximize their individual interests through their accumulated capital and other resources. Therefore, they themselves are the core value, and the value of capital can only be amplified and appreciated through them. It seems to them that capital serves them. The era when
capital controlled everything has actually passed since 2000, and most of them only exist in traditional enterprises. Even some traditional enterprises have begun to develop towards the partner system, Huawei is an example. Because the 21st century is the century of talents, the most expensive and most valuable thing in the 21st century is people, not capital. Because the value of capital is to build resources and realize value enhancement. And this closed channel for resource construction has been built by the Internet and some Internet companies to form an open and free platform, such as , Douyin, and . Therefore, if capital wants to find new investment projects, it must build a new value system.
Therefore, in the era of self-media, it is a hard-hitting personal IP and the capital of running water.
Trademark
Regarding the time when Li Ziqi applied for a trademark, the earliest was 2016, and it was reported that Li Ziqi and Hangzhou Weinian cooperated in 2017. So many people think that Li Ziqi is lying, and their cooperation should be in 2016 or earlier. The possibility of Li Ziqi lying is not ruled out, but there is another possibility. Hangzhou Weinian squatted the trademark without Li Ziqi's consent in 2016, and may use it as capital or coercion for cooperation.
but anyone who has been exposed to trademark matters should know, trademark registration requires a company-type organization to apply, individuals cannot apply, and there are certain malicious squatting and trademark competition between industries.
, as a self-media, many people are working as individuals, neither as a studio, nor as a self-employed, nor as a company. Therefore, these people are not eligible to apply for trademarks, and some companies can register others' trademarks legally. After the diving champion Quanhongchan became popular, many words related to her, such as "Brother Xing", were squatting. This kind of squatting is legal according to the law. If it is registered before Quan Hongchan is famous, it can basically be approved. However, when it comes to the identity of the Olympic champion, the Trademark Office finally rejected it.
Therefore, when Li Ziqi first became popular, and many capitals and her personal lack of brand awareness, Hangzhou Weinian registered as a company, and it was easy to get the ownership of the trademark. Even if Li Ziqi appeals later, the chance of winning is very small and the cost is very high.
In this case, Li Ziqi has two options. One is to cooperate, everyone will make the brand bigger and share money together; the other is to make her own, Hangzhou Wei Nian will take advantage of her popularity to make commercial profits.
Of course, she chose to collaborate. However, the specific terms are unclear to outsiders. But through some of the content she revealed, it is certain that the two are in a cooperative relationship, and even Li Ziqi paid for the promotion. Instead of what some people say, Li Ziqi is just an employee of Weinian and is paid.
Contract
So about the contract, is the content reasonable? Whether both parties should follow the spirit of the contract and act in accordance with the contract.
first said that it is not reasonable for outsiders to know, the most important thing is the recognition of both parties. But it can be seen from the equity structure of Sichuan Ziqi Culture Company and the ownership of Li Ziqi's trademark. Personally, I think this kind of cooperation is unreasonable. In the early stage of cooperation between the two, Li Ziqi participated in the cooperation as a natural person, and the ownership of Li Ziqi’s trademark is allowed under the name of Hangzhou Weinian, because individuals cannot own trademark rights. In the later stage, the two cooperated to form a new company, and the relevant business should be transferred to the new company. The new company only has expenses but no profit, and the profits are all under the name of Hangzhou Weinian, which may be legal in terms of the agreement, but it is absolutely unreasonable for ordinary people.
So should we abide by the spirit of the contract, what we call unreasonable but perhaps legal, should we continue to do so?
Obviously, Li Ziqi didn't think so, so she stopped the update and called the police, which caused a big hit.
So why did Li Ziqi stop updating before, but now she will stop updating? Is it because she is too greedy, or does not have the spirit of contract, or as some people say, she is a white-eyed wolf and does not know how to appreciate capital.
In my opinion, all negotiation comes from strength. White people can talk at the negotiating table against the Chinese, but when they were against the Indians, they didn't bother to speak up and slaughtered directly. It's not that the white people have become polite, but that there is a big difference in strength between the Chinese today and the Indians back then.
Li Ziqi has stopped updating now, one is because she has enough capital, and the other is because Hangzhou Weinian's capital must have certain problems in terms of profit, mainly the legendary listing problem.
believes that the cooperation between Li Ziqi and Hangzhou Weinian should not have too many problems, otherwise it will not be so many years. However, when it comes to listing issues, there may be other factors. The specific content is unknown to outsiders, and it is not well-received.
The spirit of the contract
But when it comes to the spirit of the contract, I can only say two words: Ha ha
Anyone who can read and whose IQ is not too bad can't be stupid enough to sign a contract. Including the ramen brother , who was very popular and stupid before, it is impossible for him to be deceived because he wants to sell himself, but because of the pit in the contract. Anyone who has been exposed to some commercial contracts should know that Chinese contracts are very irregular and imperfect. These irregularities and imperfections are pits. Through word games, concept conversion or meaning extension, it is very troublesome to understand the contract formulation itself. There is a big difference in the understanding of the contract terms between the two parties, which leads to various disputes in the end.many. Insurance contracts are relatively complete, and this situation still exists, not to mention other areas.
cite a contract that he has experienced, and the other party is applying for copyright. Because I have a certain amount of works to apply for, so I want to find an agent. Generally, an agent is more expensive than applying for it myself, but this one has a very affordable price and good service. When I signed the contract, I found out that it wasn't like that. The contract was so simple that I couldn't even tell what I was paying them for, let alone some of the services promised earlier. Communicate with them, they said that this is a unified template and will not be changed because of me alone. All services are subject to the communication between us and are not reflected in the contract.
I said what if there is a dispute? When disputes arise, the contract shall prevail. Legally, the commitments we make when we communicate have a very low degree of support. It is difficult to say whether these commitments are made to me in the name of the company or in the name of the salesperson, so the risk is too great for me. The other party said that our big brand will not cheat you for this amount of money. So many of our customers have cooperated very well, and the cooperation between the two parties requires mutual trust.
I have to say that communication is convenient now. I have signed a lot of contracts. Both parties don't even want paper contracts. A picture taken by a mobile phone is passed on and signed. Most of the work has also been carried out smoothly. But it cannot be said that the contracts we signed are perfect and standardized. In fact, most of the contracts are non-standard, and even a lot of overlord clauses.
Li Ziqi set up
old, food blogger; new, communicator of intangible cultural heritage.
non-genetic inheritors live on this, spend considerable time and energy, and are committed to the inheritance of this skill. The communicator is to let more people know, or record. The mastery of the skill itself does not need to be very good.
has followed Li Ziqi personally, but she has watched very few videos, and she has watched all the related videos about pen, ink, paper and inkstone, more than once. Personally, her value is more reflected in similar video content, rather than some food. Her videos are recorders and communicators of traditional culture. There are many historical values behind this traditional culture.
recently had a post saying that a university professor was going to write about the history of the local river. However, I have not been able to find any documents. Later, I stumbled upon a local document about the local adjustment in the late Qing Dynasty recorded by a Japanese. The documentation details how many boats there are on a river every day, the size of the boats, the number of people and other details. The professor was not happy when he saw it, but a chill down his spine. The Japanese have done a lot of this kind of documentation, almost every county has it. This is the investigation report on China in the name of study tour. Because of these detailed data, the Japanese dare to say that they will destroy China in three months. Although they are arrogant, they are supported by specific data. And our many years of work in the war of resistance against Japan, we have found out in practice.
Chinese people's perception of China is macroscopic. And foreigners' understanding of China is microscopic. Many times, we really need to look at China at a micro level and record China. So, it's not that there is any problem with Li Ziqi, the problem is that there are too few creators like Li Ziqi.
Result
The so-called struggle between Li Ziqi and Hangzhou Weinian is still only speculation on the Internet and has not been made public. So to be precise, the real content of Li Ziqi's police report is still unclear, let alone what the result will be. And guessing from all kinds of networks, here is a pre-judgment for the outcome of things.
personally think that the most reasonable solution is reconciliation, which is beneficial to both parties.
Li Ziqi is a creator who can't be met, and Hangzhou Weinian is also a good operator. If the two continue to cooperate, there will be many positive meanings, whether it is a model of cooperation between capital and creators, or the previous efforts of the two And future harvest is a guarantee. The key to
's reconciliation lies in the way the company of Sichuan Ziqi Culture exists. According to the previous cooperation method, Hangzhou Weinian is a company, and Li Ziqi is an individual. Trademarks and related business activities are normal and reasonable operations under the name of Hangzhou Weinian. Now with this new company, normally all trademark ownership and business activities should be transferred toMove to the company name. Now that Hangzhou Weinian has the ownership of the trademark and conducts various commercial activities and even commercial financing, it is obviously unreasonable that the new company not only has no income but also various expenses.
If all trademarks and commercial activities are transferred to this company in Sichuan, the commercial value of Hangzhou Weinian will be greatly reduced. If it is not transferred, then there is no need for this company in Sichuan to exist and should be cancelled. Li Ziqi is still cooperating with Hangzhou Weinian. As for the specific terms of cooperation, the two can negotiate according to the original or new ones.
And the worst case is that the two have a lawsuit over contract terms and trademark ownership, and both sides lose in the end. The worst thing about
for Hangzhou Weinian is that the ownership of the trademark does not belong to itself, and it was taken away by Li Ziqi's newly established company. The previous cooperation was also terminated.
The worst thing for Li Ziqi is to give up the Li Ziqi brand and re-open an account as Li Jiajia. Even if there is a certain competition agreement, Li Jiajia can launch other content as an investor, and does not necessarily need to appear on the scene. The number of fans it has and social honors such as agricultural promotion ambassadors can guarantee that it still has a certain degree of attention.
In fact, from the current point of view, Hangzhou Weinian has lost. Whether there is a lawsuit or not, whether there is a follow-up cooperation or not, the commercial value of Hangzhou Weinian has been reduced. The example of Li Ziqi has shown that Hangzhou Weinian's ability to control and cooperate with individuals is insufficient. There are so many contract creators under the name of Hangzhou Weinian, like Li Ziqi, who make this kind of thing from time to time, which has a negative impact on the listing and after the listing. Therefore, they are now in a dilemma. Cooperation means compromise, and others may have various new requirements in the future; if they do not cooperate, others may fly solo in the future.
because times have changed. There is more capital, and the individual's demand for capital is decreasing, so capital's right to speak is decreasing. How to deal with this kind of change of the times is not what a company in Hangzhou Micronian should consider.
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