Shaklee || Original Intention, Mission, Development, Inheritance

Source: Hope Media

At the moment when the global epidemic is normalized, every industry and every enterprise is facing different degrees of impact and challenges. Under the influence of various uncertain factors, everyone spared no effort to think about how to Survive? How to break through? How to maintain the sustainable development of the enterprise?

Consensus of well-known entrepreneurs in the business world: There is an internationally recognized standard, a short-lived enterprise under 10 years, a medium-life enterprise between 10 and 30 years, and a long-lived enterprise over 30 years.

has been deeply involved in the health industry for 66 years. Shaklee can be described as an evergreen tree in the industry. As an old-fashioned company with a long history and excellent heritage, whether in the face of the past global economic crisis or the current ongoing epidemic, it always adheres to its original aspiration, lives up to its mission, develops resilience and sustains the complex and ever-changing business environment. growing up. What is Shaklee's Law of "Longevity"? Where is the secret to sustainable development? We may find the answer from the just-concluded Shaklee Global Annual Conference.

After three years, Shaklee finally resumed its offline global annual meeting. From August 4 to 7, 2022, US time, the 2022 Global Annual Meeting was held in Shaklee, Kansas City, Missouri, USA. This is the first large-scale annual meeting since the epidemic, and it is of great significance. Thousands of wonderful people from all over the United States, Canada, Mexico, and Malaysia gathered at Kansas City , including rookies who have just joined Shaklee for 2 weeks, and veterans who have been in Shaklee for 62 years. Together, we listened to the latest business plans, career plans and inspiration presented by Roger Barnett, chairman of World Federation of Direct Selling Associations, chairman and CEO of Shaklee, and 's latest business plans, career plans and inspirations. The attendees were full of enthusiasm for the Shaklee Annual Meeting, excited about the information delivered by the meeting, and gave warm applause and cheers to Mr. Roger's speech and the various surprises brought by the meeting.

(Roger Barnett, Chairman of the World Federation of Direct Selling Associations, Chairman and CEO of Shaklee) It is changing the health of human beings and the earth with one tree and one product.” The highly concise and affirmative evaluation revealed in one sentence the secret of Shaklee’s longevity.

Mr. Roger Barnett gave a deeper interpretation and interpretation of Shaklee's original intention, mission, spirit, pursuit, development, future... at this global annual meeting.

Different Wellness Mission

Shaklee is a mission-driven company. "Bring real health to the world and provide a healthier life for everyone and every family" is the mission and purpose of Shaklee since its establishment 66 years ago. This is why everyone is willing to join Shaklee, follow Shaklee, day after day, year after year. The "true health" advocated by Shaklee is a holistic concept, which includes both the physical health obtained from the use of Shaklee products; the financial health obtained from Shaklee's business opportunities; and the mutual support of the Shaklee family to obtain mental health. health on the planet; especially the emotional help from the love and support of the Shaklee family during the pandemic; and a focus on the health of the planet, the four health needs we need to live as human beings.

In the past few years, the whole world has been shrouded in the epidemic, because of the sacred mission of "bringing real health to the world" that can be spread all over the world, the Shaklee family has added 500,000 people, which means Another 500,000 people in the world can enjoy the benefits of Shaklee's high-quality products, which also means that another 500,000 people in the world benefit from Shaklee's business opportunities. We provide more than $1 billion in high-quality health care products to every health-hungry family and every health-hungry person in the world. These data demonstrate that Shaklee is a powerful business that provides health, income and support to thousands of people around the world.

(Shaklee 2022 Global Annual Conference was held in Kansas City, Missouri, USA)

Shaklee's influence is absolutelyNot only measured by the number of people who join and the money and wealth paid, but also by sustainable and environmentally friendly products. In Shaklee, there is a product called "Basic" that was selected as "Earth Day". It is not only the favorite product of the famous American talk show host , Oprah, , but also used by the White House in the United States. A 116-ounce bottle of Bessac can be concentrated equivalent to 5,824 bottles of the same type of cleaner sold on the market. Millions of Besacs sold worldwide have saved more than 10 billion plastic bottles, while Shaklee avoided 10 billion plastic bottles end up in landfills and end up in our oceans. If these 10 billion plastic bottles are connected one by one, they can circle the earth 57 times in a row! That's an astonishing number, and it's the result of Shaklee's drive to be sustainable!

In order to further achieve environmental sustainability, Mr. Roger emphasized that Shaklee made two new environmental protection commitments this year: the first commitment is: by 2025, all packaging and shipping materials will be 100% recyclable, recyclable Reusable, refillable, compostable, or use post-consumer recycling of its components. The second commitment is: Shaklee is the company that continues to achieve "net zero" in the world (that is, offset carbon emissions to zero), and has maintained a "net zero" status for the past 20 years. Zero" ecosystem, including suppliers, employees and consumers who use Shaklee's products, to achieve leadership again.

Shaklee is also committed to expanding the company's influence through the non-profit non-profit organization "Shaklee Cares", doing public welfare projects, and has helped more than 150,000 families who lost their homes or jobs due to natural disasters to obtain relief and help them Start a new life again. At the same time, Shaklee Cares has its sights set on the future, which is children and the planet. In less than a year, Shaklee has helped 130,000 children give them the nutrition they need. In addition, Shaklee continues to focus on planting trees.

Shaklee is proud to launch the "One Million Trees, One Million Dreams" campaign with Dr. Wangari Maatai, the world's first Nobel Prize winner for environmental protection. Members of the global Shaklee family responded positively, planting one million trees in two and a half years.

(Mr. Roger joins hands with dealers to plant trees)

In the past year, Shaklee has also organically combined product sales with public welfare tree planting. Whenever a dealer sells a cleaning product, Shaklee will plant a sapling. After one year, Shaklee has Planted at least 100,000 saplings. As Mr. Roger Barnett said: "If we all do a little bit, the cumulative impact is huge, and this kind of positive and real impact on the world is a success".

Over the years, with the promotion of "Shaklee Cares" in global public welfare projects, Shaklee China is also actively promoting and practicing various public welfare activities. National fitness, etc. Over the years, the company has donated more than 75 million yuan and donated more than 20 million yuan in goods and materials to give back to the society with public welfare actions. Under the mission of spreading health and care, it has practiced social responsibility and sustainable concepts with scientific and systematic public welfare ideas. In order to create a healthy development business environment and help enterprises to operate continuously.

Different Health Products

Before the Shaklee Global Annual Meeting, Mr. Roger Barnett wrote a happy birthday letter to three 100th birthday family members of Shaklee. They are not ordinary old people, so far The body is very healthy. One has just passed on her business to her daughter, while the other centenarian, who is still running the Shaklee business, made $1,850 a month last month. It's incredible to have a labor income at the age of 100, but it's not uncommon at Shaklee. Shaklee also has more 100-year-old members, and the company is considering creating a membership profile for these centenarians, sending them birthday cards and condolence letters handwritten by Mr. Roger on their birthdays. These centenarians are very important to Shaklee. They are not only Shaklee's most loyal business partners, but also Shaklee products.The ultimate beneficiary of Shaklee is the embodiment of Shaklee's personalized service, and it is also a strong proof of Shaklee's health products, which can really help users to be healthier and live longer.

In addition, Shaklee's confidence in its products also comes from a large number of statistical data from scientists. One of Shaklee's rigor is to insist on clinical trial research on its nutritional products for decades. For example, compare the use of Shaklee for 5-50 years. People who took nutritional products were compared with those who didn't eat nutritional supplements for 10 years, according to recorded data, conducted by the Berkeley School of Public Health. The results show that consumers who consume Shaklee nutritional products are healthy in all indicators.

(2022 Shaklee Global Annual Meeting Launches Innovative Products)

In the past five years, Shaklee has continued to spend millions of dollars on clinical trials of products, from the selection of high-quality raw materials to product ingredients, from formulation testing to clinical trials. The refinement of the process ensures that product formulations meet clinically proven levels. At the same time, very strict testing standards are implemented, and even the testing equipment is world-leading, including machines that test heavy metals with extremely high energies.

Whether it is short, medium or long term, Shaklee has a large number of clinical research data comparison results, more than 100 products have proven effective, and long-term users can achieve better health outcomes. That's why there are Nobel Prize winners in science, winners, Nobel Peace Prize winners, as well as celebrities like Oprah, the White House, NASA outer space team, American Olympic champions, athletes, extreme sports challenger and so on, the reason why they choose to use Shaklee.

quoted Dr. Shaklee's words "Yesterday? What about him! What are you going to do tomorrow?" At this annual meeting, Roger Barnett also unveiled the mystery of two blockbuster new products for us, including: As well as postpartum nutrition products and a new angle of body anti-aging care series, all will open up a new and distinctive product experience and use effect.

China's digital development road, voice for health

Due to the well-known epidemic situation, Shaklee's distributors in China were unable to attend the meeting in person. Shaklee China organized distributors to watch the global annual meeting online for several days.

("Heart to the future, start with me" New Shaklee Business Briefing Conference in Beijing)

Immediately afterwards, Mr. Ran Yongfu, General Manager of Shaklee China, led the staff of the business department to various regional markets across the country. In Beijing, Suzhou, Changsha, Chengdu, Guangzhou, Zhengzhou, Shenyang, Wuhan and other places, the new Shaklee business briefing session with the theme of "Heart to the Future, Start with Me" was held. Through both offline and online efforts, we will convey and interpret the spirit of the annual meeting in the United States to Shaklee people all over the country, review the mission of Shaklee, never forget the original intention, and forge ahead.

Shaklee China, since Mr. Ran Yongfu took over as the general manager in May 2021, according to China's national conditions, it is the first to enter the digital marketing track before Shaklee's markets in other countries, while learning, adjusting, and summarizing to create a benign closed-loop operation Model, and constantly explore and promote the digital development process, Shaklee's development of the Chinese market has unlimited potential.

During the "Heart to the Future, Start with Me" new Shaklee business briefing held in various places in July and August, the meeting shared corporate culture, technological advantages, product knowledge, product experience, health anchor actual combat exchanges, carnivals and other forms , to inspire the participants to see the general trend clearly, to clearly recognize that starting from me, to adapt to the development of the times, to seize the opportunity of digitalization, to master and make good use of digital tools, to develop the market, to transmit the concept of health, and to promote a healthy lifestyle. Let more people, together with Shaklee, have health, speak for health, and gain freedom of wealth while gaining health. Shaklee China is fulfilling its corporate mission with solid steps and inheriting the spirit of Shaklee.

Mr Roger Barnett said:

help everyone have a good life, get healthy, help our children thrive, help everyone live a better life, help protect this we call itHome Earth, and supporting each other in good times and bad, that's why Shaklee brings true health to the world.

is accompanied by the perfect ending of Shaklee's global annual meeting, allowing people who are concerned about Shaklee's development to have a deeper understanding of Shaklee's mission and purpose! Stimulating business growth with a strong purpose drive is generally not the same as actually doing good for people and the planet, but Shaklee is a successful example of truly integrating brand values ​​into its business model as natural as breathing, This is the essence of Shaklee's distinctive, sustainable approach.

(the above pictures are used by Shaklee authorized by China Net Finance)