this year's National Day file, with a total box office of 1.496 billion. Compared with 4.3 billion and 3.9 billion in the previous two years,
, this year's National Day file is particularly sluggish. Limit setting, temporary withdrawal... While there are fewer and fewer cinema movies, it is also becoming more and more difficult. Under the superposition of various factors, the number of people willing to enter the cinema seems to be greatly reduced. The single main theme of
"Homecoming", " Ordinary Hero ", " Iron Will ", plus a "Hello, Brother", which has been released in the Mid-Autumn Festival, form the lineup of the 2022 National Day file.
"Ordinary Heroes" is adapted from a real case, Hotan, Xinjiang, a child accidentally broke his arm, 1400 kilometers, 8 hours, flight attendants, traffic police, pilots and other people of different classes and occupations together, saved the child's young arms, showing layer by layer Human love. The film was rated as a combination of "Chinese Doctor" and " Chinese Captain ", and the current box office will exceed 100 million.
"Steel Will" has the characteristics of the Northeast, and tells the process of the party leading the workers of Anshan Iron and Steel to break through many obstacles and difficult to resume production in the early days of liberation. Heavy industry is a highlight in the history of Northeast China. In terms of box office performance, the audience of "Iron Will" is also concentrated on and in the three eastern provinces.
However, although the film has feelings, the flaws are also obvious - steelmaking basically depends on will, management basically depends on roar, how technical and difficult steelmaking is, it has not been fully presented. The lack of professional content makes the film seem a little weak. The box office is hovering at 60 million, and it has not been able to break through 100 million.
"The Way Home" thriving
Looking back on the 2022 National Day archives, "The Way Home" is the only film that will be remembered. The current box office exceeds 1.1 billion, accounting for 60-70% of the National Day box office. The
film tells a story about the evacuation of by ordinary people using various reactions of ordinary people under extreme conditions. The protagonist of the story is a diplomat - an unarmed profession, not a hero who can fight against ten and charge into battle. The movie makes an ordinary little person change from being unwilling to take responsibility to shouldering righteousness, and makes the courage and choice of an ordinary person move the audience a lot.
Zhang Yi's performance is very dazzling and remarkable, showing the side of an ordinary person who is under heavy pressure and struggling in the face of national interests. Like all the supporting characters in the movie, he is an ordinary and insignificant common man. Every supporting role can be the protagonist, which is one of the reasons why "The Journey Home" looks so good.
According to the feedback of many viewers, the advantage of "The Journey Home" is that it is not a theme film with too much theme.
From the perspective of character building and plot advancement, "Homecoming" is a solid drama film. There is no typical theme movie, which is separated from the real environment and excited from the beginning to the end. Instead, it is a particularly true restoration. The realistic environment, and the desire to promote it first, let people see the psychological twists and turns of ordinary people, and the sense of resonance is stronger.
's so-called main melody, is there really such a "main melody"?
National Day file should be the main theme home. However, even if "The Journey Home" is online, it did not produce the dazzling box office as last year's " Changjin Lake ".
Our movie theater seems to be too full and too real with the main theme. The theater chain is more and more like an exhibition venue for the main theme, rather than a stage for a good work. soAlthough the phenomenon has been around for a long time, the dissatisfaction of the audience was not manifested in the data until this year's National Day -
is also a National Day file. Compared with last year, the box office dropped by nearly 2.8 billion this year. The total box office of this year's movies is currently only the same as that of 2014. When everyone saw the movie list, they already "don't want to go to the cinema to hear about teaching", showing deep fatigue for the main theme movie.
In most cases, the drawback of the main theme movie is that you can guess every step of the way. The poor box office of "Ordinary Heroes" is mainly due to a strong sense of sight. From the first shot, we know where the tears are, where the climax is, how to advance the plot, and the ending is generally within the predicted range. For such a theme film, it is enough to watch one movie in a year. Even if there is more than one, it will be a little sorry for your wallet.
At the same time, the theme movie is also quietly changing. Take a closer look at this year's main theme films, starting from "Changjin Lake" to the recent "Ordinary Heroes", the touching point brought by the protagonist's great light is far less thrilling than the bloody scenes. In
"Ordinary Heroes", the whole process of the child's broken arm and operation is intuitively displayed. The scenes of blood spurting and limb separation are not too small. "Changjin Lake" is also a kind of exposure and stimulation that deliberately breaks through the audience's psychological bottom line, rather than an artistic display. Are the domestic military war films in the past as big as this year? Has the so-called main theme of
become the shell of intuitive bloody scenes and curious scenes? It is undeniable that although many theme movies are labeled as remembering the history and cherishing the present, if they are strictly classified, many of them are B-level movies and are not suitable for family viewing.
For plot-type theme films such as "The Journey Home" and "Miracle · Stupid Child", the semi-proposition composition has a stronger meaning. The conflict between the little people and the big era, and the little people's struggle against the tragic fate, are unconsciously independent of the purpose of "praising", and are invisibly emphasized. Civilian stories are Chinese stories, and feature films are often better compatible with the responsibility and purpose of the main theme.
Perhaps, today's so-called "main melody" has become a form of expression exclusively for domestic cinemas after a mix of movie styles.
has a short announcement period and a long life.
The withdrawal of "Deep Sea" and "King of the Sky" seems to be doomed to the downturn of this year's National Day. The pre-sale of "King of the Sky" was 30 million, and it was completely lost in the end, which made the audience happy and stifled the vitality of the National Day file in the cradle.
This year's movie release has been tough in every way. Whether it is the main theme film occupying the main stadium, or other films that were temporarily withdrawn, it seems that their fate was temporarily decided only about a week before the National Day, and the announcement period of the film is about zero. This greatly affects the final box office effect. How can people who don’t usually pay attention to movies know that there are new movies in the cinema?
The audience is not only tired of the main theme, but also has no way of knowing the highlights of the new film. Affected by the epidemic, everyone's willingness to go to the cinema has not been high. Compared with objective restrictions such as film arrangement and epidemic prevention measures, the epidemic has caused more trauma to the film industry because it has changed the habits of many people. "Going out to watch a movie" is already an activity with high cost of time, money and energy, and it ranks lower and lower in the entertainment items of public travel and dating. Movie theaters seem to be leaving most people's daily lives.
It is particularly sad that such a downturn in National Day will be the best time for cinemas this year. It's already this yearIt's the last holiday, and the movies currently to be released include Dapeng's "Keep You Safe" and " Dragon Horse Spirit " starring Jackie Chan and Liu Haocun , which are not very popular. I don't know if the low attendance rate will cause more cinemas to close down, which will bring deeper pain to the domestic film industry.
Maybe, the phrase "it's not easy" can be summed up as the fate of everyone in the busy cinema.
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