The ratings exploded! African audiences urge more domestic costume drama "Swinging"

"The plot of " Swinging " is very exciting, it is definitely a good drama not to be missed"

"The picture is so beautiful, like a movie"

"I like this drama very much"

"I chase it every day when I eat "Swinging""

On July 27, the domestic costume drama "Swinging" was launched on the Star Times Swahili channel (ST Swahili, hereinafter referred to as "Sri language channel"). Once the show was broadcast, it ignited the enthusiasm of the audience. Since its launch, the show has received a lot of attention and discussion, setting off a viewing craze in African countries such as Tanzania , Kenya and so on.

StarTimes viewership rating system shows that as of September 30, the average viewership of "Swinging" in Tanzania exceeded 7%, and the highest viewership reached 14.19%, which has become the highest viewership rating on StarTimes platform in non-broadcasting A Chinese play.

"Swinging" is broadcasted on the Swahili channel

In recent years, more and more Chinese TV series have entered thousands of households on the African continent through the dubbing and dubbing of local languages. The Sidas language channel has brought excellent domestic TV dramas such as " Journey to the West ", "Beautiful Era of Daughter-in-law", " Beautiful Li Huizhen " and " Thirty Only " to African audiences.

and the Sri Lankan channel is also an international African language channel. Indian dramas, Philippine dramas, Turkish dramas, Korean dramas, Mexican dramas... High-quality film and television content from all over the world is gathered here.

This time, "Swinging" can stand out among the high-quality works of various countries, demonstrating the competitiveness of Chinese film and television content. The closely interlocking but unexpected plot, the ups and downs and the tense rhythm of the story, make the audience follow the drama with one question after another, and they are hooked. Screenshot of

's "Swinging" on Facebook, a screenshot of the audience comment on the Sri Lankan channel

's protagonist Wuji's " earthy love story " made the female audience in East Africa overwhelmed:

"With you, do I need to go to hell? Then, I'll go."

"When the queen comes, when is the auspicious time";

The hero with perfect love skills and the heroine with self-improvement and self-improvement

"Swinging" in this work, apart from the sweet lover, it is different from the past " "Silly White Sweet" and "Mary Sue" types of plays are different. In terms of conception, women's self-improvement and independence are more prominent.

The heroine, Fuyao, was born in a very small family, but in the face of the fixed class living environment, she did not choose to follow the trend or rely on the strong, but continued to become stronger by her own efforts.

is like a group of women in Africa who work hard for their family and life. This kind of story of bravery, bravery, and turning the tide against the wind can also arouse the emotional resonance of among African female audiences who keep pace with the times in Africa .

Tanzanian dubbing actor

's "Swinging" is popular in Africa, but also because of the positive values ​​and cultural concepts advocated in the play, allowing the audience to feel the authenticity and vitality of the protagonist, and truly let Chinese culture and Chinese spirit "go" go out".

In addition, the success of the repertoire is also inseparable from high-quality dubbing. StarTimes Dubbing and Dubbing Center has been adhering to localized production since the translation of Taiwanese texts, and has used local voice actors in Tanzania. Pure Swahili , authentic expressions make the audience feel cordial. The street language that fits the local preferences, the voice actors who match the character image, and the wonderful performances of the actors make "Swinging" shine.

"Swinging" posters in Africa

Today, domesticMovie and TV dramas are increasingly moving towards the direction of high-quality movie and television dramas with diversified themes, sophisticated production and distinctive features. StarTimes, as a bridge and link of film and television cultural exchanges between China and Africa, will also give full play to its role as an important platform for the dissemination of Chinese culture in Africa, help more high-quality translated content enter Africa, and promote more and better understanding of African audiences. Chinese culture, feel the charm of China, promote the steady progress of China-Africa media cooperation, and gradually establish the brand effect of Chinese culture in the world.