"Let's talk about the Mid-Autumn Festival story, you can post the story on the barrage to interact with me...", "Send everyone a well-prepared Mid-Autumn Festival gift"...
On the evening of September 7th, Dai Jun video account The lively broadcast started, giving Mid-Autumn Festival gifts to the audience, inviting friends to sing together, and sharing Mid-Autumn Festival stories, full of festive atmosphere.
On July 25, 2020, Dai Jun announced that he would join the live broadcast e-commerce platform "Aiguan" as the "Chief Life Home", bringing star effects to the live broadcast of Aiguan merchants, and to fans through shopping mall live broadcast and other forms Go for branded good stuff.
With the development of the Aiguan video account business, during the March 8 Goddess Festival last year, Dai Jun, as a star anchor, began to share good things on the video account. At the same time, in order to increase the interest of the content and bring more fun to the audience, "Dai Jun KTV" was added later to hold his small concert in the live broadcast room.
In everyone's impression, Dai Jun is a singer, and the song " Alian " became popular all over the country; he is the host, and his partner Li Jing hosted the program " Super Visit " for 16 years, and was more well known.
He is handsome and elegant, with a warm voice, neither impatient nor impatient, giving people the gentleness and tranquility precipitated by the years.
Now, joining the live broadcast trend of video accounts, what kind of surprises will Dai Jun bring us?
"Chief Life Home" wears you around, loves life and loves to share
In the eyes of the public, Dai Jun is a bright star artist. But in fact, he, like many people, loves life, food, and travel.
In his spare time, he likes to travel around the world and experience different customs. I will record the experiences and trivia in my life and share it with you on my public account of the same name "Dai Jun". Since April 2014, he has been writing continuously, and the homepage of the official account shows that there are more than 1,100 original articles.
In 2020, Dai Jun and his mother were traveling in Thailand and had been stranded for half a year when they encountered the epidemic. During this period, Dai Jun received an invitation from his friend, Youzan, White Crow , the founder of .
From singer to host, from writer to investor, Dai Jun doesn't want to label his life, but wants to start a new career.
Dai Jun also has his own ideas on the form of live streaming. In his opinion, live broadcasting should not be as simple as "selling cheap things". "I don't want to be a host who only brings goods. I hope I can come here and be a person who shares my lifestyle." Good goods for money and content that can be browsed, so that consumers can really visit the world without going out. Dai Jun's concept and love to go shopping hit it off.
In July 2020, Dai Jun officially joined iguang as a "chief life home", and started a new challenge in the field of WeChat live broadcast under the nickname "Daiyouguang".
For Dai Jun, a delivery anchor is a brand new identity, so he put in more effort.
Every Wednesday and Friday, Dai Jun will meet with audience and friends in the live broadcast room of the video account, singing and sharing good things. Before each live broadcast, he will personally participate in the theme planning, product selection and other links, and many products will be tried out by himself.
"The products in the live room must beAfter I pass my own level, I will be on the live broadcast room. The sales and price of the product in the past are the second, and the quality is the key. "This is Dai Jun's request for himself and his responsibility to the audience in the live broadcast room.
is different from other live broadcast rooms with a very high atmosphere. Dai Jun's live broadcast room is "sharing". When
introduces the product, Dai Jun will talk about the story behind the product, and also talk about the customs of the product based on his own life experience. When introducing the food, he will cook the food himself and share it with the staff on site. When introducing home textile products, he will directly sit and lie down to introduce them to users. A product can be introduced for ten minutes, bringing you a more immersive experience.
▲ Image source: "Dai Jun" video number
Recently loves to visit also planned a series of home life special sessions for Dai Jun, inviting Luolai , Yiting, Qianhuang, Midea and other brands to cooperate and live together. While sharing lifestyles and life concepts for fans in the live broadcast room, knowledge content such as origin, craftsmanship, and materials of popular home furnishings.
Dai Jun's live broadcast room not only brings goods, but also conveys a beautiful concept of life to the audience.
"I'm more like a friend in everyone's life than a streamer," said Dai Jun.
Singer in the live room, loves music and career
For Dai Jun, music and singing are things he has always loved and pursued. When he chose to join the live broadcast of the video account, he also had his own "mindful thoughts": he wanted a place where he could sing. Due to the epidemic,
's offline performing arts activities have been blocked in recent years, and the live broadcast of the video account just makes up for this regret.
After discussing and planning with the Aiguan team, Dai Jun has an "exclusive KTV" on the video account. Before each live broadcast, he will bring a few carefully prepared songs to the "Haidis" (the name of Dai Jun's fan group). song.
began this year, and there will be a live broadcast of the special concert, inviting professional bands to accompany and sing, and also invited Dai Jun's old friend - Sun Min, the manager of Shijing Culture and a famous cultural industry trader, as a special guest, and Dai Jun talks. After singing a song, sit down and talk about music and life together.
Before the live broadcast of each concert, Dai Jun and the band will set the song together, and then rehearse many times, trying to present better results to users.
On March 14th this year, at the "White Day, Talking About Love with Music" concert, Dai Jun brought users many love songs such as "It's Too Difficult to Go Back", "Excessive", "New Love", more than 2 The hour-long live broadcast attracted more than 540,000 viewers. The highlights of the
concert will also be edited and published in the "Dai Jun" video account, so that more users who like Dai Jun can see it, and "Hades" can enjoy it at any time.
For Dai Jun, the live video account is his new career and the place where his music dream continues.
"The live broadcast room of the video account is like a link, which closely links me and my fans. Even if the entertainment industry presses the pause button due to the epidemic, the live broadcast allows me and my fans to still have the opportunity and platform to connect. In On this platform, I have made a lot of friends and met a lot of people.”
hand in hand with love, and work with a professional team to create
Dai Jun’s friends, many of whom also live on other platformsgoods. When the white crow threw out the olive branch, Dai Jun also carefully considered it, and after several rounds of investigation, he made a decision.
In Dai Jun's opinion, Aiguang is a young team, and the video account is also a young platform. Young and full of energy and hope. Here, he can not only fulfill his musical dream, but also start a new career.
When Dai Jun entered the video account, he was the only officially certified star artist on the video account at that time, and Aiguan also provided a dedicated and professional team for him.
Aixuan PGC live broadcast director Cheng Kaihua said that they set up a whole team to be responsible for Dai Jun's video account and live broadcast, including live broadcast operation, short video operation, community operation, broadcast director, photography, lighting and scenery production.
takes the live broadcast operation as an example. In addition to the regular live broadcast of music singing, the operators will fully combine Dai Jun's style, living habits, hobbies, etc., to plan special live broadcasts of different categories, such as food, kitchenware, home textiles, clothing and other brands. Highlight Dai Jun's role as a "living home".
▲ Image source: Guoji·Youwang Data
In this year's live video account "3.8 Goddess Carnival " and "6.18 Mid-Year Good Things Festival", Dai Jun's sales on the live video account both reached hundreds Ten thousand.
▲ Image source: Aiguan
In addition, I have to mention the technology and scene production, the director and the camera. The live broadcast of the concert under the blessing of technology is a complete audio-visual feast.
staff will arrange different scenes and lighting according to the theme of each singing. If it prefers the blues style, the background is adjusted to blue light, which is more romantic; if it is a love song, the background is a simple warm color to highlight the individual of Dai Jun; if there are guests, the position of the guests and the lighting method will also be taken into account.
▲ Image source: ikan
and each live broadcast with goods will also arrange different scenes according to the different live broadcast products. If it is all categories, just sit and live broadcast normally. If it is home textiles, bed, pillows and other supplies will be moved to the live broadcast room to create a warm bedroom scene, allowing users to have a more immersive experience.
No matter what the theme, it can create a full sense of atmosphere.
Of course, the service operated by the community is also very considerate. The "Hades" in the group have the opportunity to order songs, and benefits, warm reminders, product use steps, after-sales, etc. are also properly arranged.
▲ Image source: Dai Jun's "Haidais" community
revolves around people, goods, and markets. Dai Jun, who has become a live broadcast room, presents users with a fuller image of Dai Jun, brings beautiful music, happy laughter, and good things at low prices.
is written at the end of
Since joining , he loves to visit and settle in the video account. In the past two years, Dai Jun has also gained a lot.
"I think the live broadcast of the video account is very good for me. After two years of live broadcast, I have shared good things with everyone, and I have also fulfilled my music dream that I have not fulfilled for many years, and accumulated a lot of fans. We are likeFriends will meet in the live broadcast room, and they will also go to watch my concert offline. "
What surprises Dai Jun even more is that the users of the video account stay for a long time.
"I found that everyone can't wait to watch other platforms, and their hands are quickly passed, and it is difficult to keep them. But on the video account, I have a high number of viewers and a longer stay time. This is I am very pleasantly surprised. The video account users are relatively quiet and their overall quality is relatively high, so I am very optimistic.”
And for the future, the Aiguan team will continue to provide all-round support for Dai Jun around the “living home” .
Cheng Kaihua told us that Dai Jun's star live broadcasts do not charge pit fees.
"The reason for not charging the pit fee is that he chooses whatever he likes, and whatever he uses in his own life, he chooses whatever. He has his own experience on these things, and then shares them with everyone. I hope everyone will come to the live broadcast. It’s like an old friend, not just shopping, but shopping, you can chat and have a different life experience.”
live broadcast not only brings goods, but also content, this is Dai Jun and Aiguang The content of the "living home" that you want to present to users.
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