National Intangible Cultural Heritage Exhibition and Research Center Qilu Exhibition Base landed in Zoucheng , becoming the only county-level national intangible cultural heritage exhibition base in Shandong Province; Mengyuan, which is positioned as "contemporary boutique, future heritage", is grandly presented, with excellent traditional culture " A new carrier has been added to the "Two Creations"; the " Jining Haoli Zou Lu Shangpin" direct-operated store has opened in the "Liang Meng" scenic spot, and the "handmade in Shandong" is more grounded...
In recent years, Zoucheng has always kept in mind the inspection of General Secretary Xi Jinping Shandong, inspected Jining's important speeches and important instructions and instructions, lived up to the "two innovations" entrustment, took on the cultural mission, anchored the strategic goal of "cultural prosperity", and did a good job in inheriting the cultural heritage, strengthening the cultural industry, and making a real culture benefit the people. It has been awarded the honorary titles of National Cultural Advanced County, China's Excellent Tourism City, Shandong Provincial Cultural Power Construction Advanced County, Shandong Provincial Cultural Tourism Consumption Demonstration County and other honorary titles.
Inheriting the historical context
Launching new achievements in cultural analysis In-depth discussions were carried out on the humanistic spirit of Confucianism, Mencius thought, and the evolution of Mencius. The forum also received nearly 200 academic papers submitted by young scholars at home and abroad from 10 countries and regions, which are helpful for promoting research and exchanges of Confucianism and Mencius at home and abroad. played a positive role in promoting.
Zoucheng regards the research and interpretation of excellent traditional culture as a major basic project, builds a platform, digs deeply, and expands influence around the cultural heritage, and launches a series of new results in analysis. In terms of platform construction, the Mencius Research Institute has been established, and studios have been established in cooperation with Confucian scholars such as Du Weiming and Chen Lai, to lead the research on Mencius thought, and ensure a clear direction, clear thinking, and accurate positioning. In cultural analysis, experts and scholars were organized to systematically interpret the thoughts of Mencius and Mencius, published research results such as the Collection of Mencius Documents and the Complete Compilation of Mengfu Archives, carried out the interpretation of the Four Books, and broadcasted 110 More than 10,000 times, "The Interpretation of the Seven Mencius" won the annual top 100 books of the National Ancient Book Publishing House. In terms of expanding cultural influence, we actively carry out high-end academic seminars and foreign exchange activities, and hold Mother Culture Festival for 16 consecutive years. This year, in conjunction with the promulgation and implementation of the "Family Education Promotion Law", it will be innovatively co-organized with the 2022 Shandong Family Education Conference. Further magnify the cultural influence of mother education.
In-depth transformation and innovation
Inspiring new vitality of cultural applications
Entering the Qilu (Zoucheng) Exhibition Base of the National Intangible Cultural Heritage Exhibition and Research Center located in Mengyuan, Zoucheng City, Zoulu Liyue, Mengfu dishes, paper cutting, gourd Local intangible cultural heritage items such as pyrography and Chengqian root carvings were presented in turn, which aroused strong interest in the children who came to experience it.
In recent years, Zoucheng has made great efforts to do a good job of combining excellent traditional culture with the value of the times, innovating application forms, and striving to "use and live" cultural resources to boost economic and social development. Create "Two Creation and Creation" demonstration sites, highlight the theme of "Cultural people help people's safety and beauty, and become a new trend of civilization and customs", select 25 cultural "Two Creation and Innovation" demonstration sites, and promote the promotion of "Rural Good Season" research and study tours, "Etiquette" Immersive experience projects such as "Menyi Road Haoran Righteousness" Zou Lu Li and Music Exhibition. Launched the "Zou Dong Deep Breath" and "Mencius Study Tour" brands, focused on the planning and construction of major cultural and tourism projects such as the "Dao Channi Mountain" 5A-level scenic spot, and created 10 research and study tours such as Mencius' "The Way of Growth" and "The Way of Self-cultivation" Route, strive for the provincial cadre management team in Chongqing Luyu cooperation to allocate funds, organize primary and secondary school students in Wanzhou District to come to Zou to carry out research and study tours, and promote the two places to strengthen strategic cooperation in research and study tours. Improve the brand influence of "Zou Lu Shangpin", actively integrate into the standard system of "Shandong Handmade", organize 60 basic information database of handmade resources, and have 150 representative inheritors of intangible cultural heritage, "Shandong Handmade · Selected 100" The selection activities and the "Creative Jining" cultural product design and the " Confucius Cultural Tourism Cup" hand-made competition ranked first in the number of applications in the Jining city, and the construction and operation of the "Jining Gift Zou Lu Shangpin" scenic spot directly operated stores, selected from various places "Hand-madeMore than 300 pieces of "products" have attracted the participation of 25 key hand-made enterprises in Jining area, and landed in the national intangible cultural heritage Zoucheng exhibition base. To be excellent in the "Confucian Run Zoucheng 365" brand, establish a "1+16+N" volunteer service system, and focus on Build a "15-minute Volunteer Service Circle", with 640 volunteer service teams in the city, more than 170,000 registered volunteers, and cultivate more than 20 excellent volunteer service brands such as "Quan Xiaoge", "Guide Kuan" and "Happy Shuttle".
Integrating into people's lives
opens up a new situation of cultural benefit to the people
"The Little-Known Secret Behind the Three Moves of Meng's Mother", "The Meaning of Inheritance", "Tutoring is also a "Beautiful Job""... This is the launch of Zoucheng Rong Media Center and a number of units Part of the parent-child program "Zou Lu Family Education Lecture Hall" was promoted by integrating excellent traditional culture into the concept of family education. In more than three months, the program has been broadcast for nearly 30 episodes, and has received more than 2 million hits. Once again It highlights the strong charm of the excellent traditional culture rooted in the land of Zou and Lu. In the work of promoting the "two innovations" of culture, Zoucheng adheres to "down-to-earth, benefiting the people's livelihood", and constantly consolidates the strong mass foundation for cultural inheritance and promotion. Innovative cultural expression In this way, with Shandong Radio and Television to innovate and create a large-scale cultural open class program "Little Masters of Chinese Studies Mengyan Mengyu", the topic of Weibo has been read over 500 million, and guide local cultural workers to create "Zou Lu Family Education Lecture Hall" " High-quality short video programs such as Joyful Reading Zoucheng, interpret historical and cultural stories, and show the value of Mencius thought and the cultural era of motherhood. The literary and artistic creations are rich and colorful, and the large-scale cultural musical "Limenyi Road" has been toured nationwide for 20 years. More than 100,000 people came to Zou to experience the culture of ritual and music, and created a number of high-quality plays, such as "Breaking the Machine and Teaching the Son", "Mengzi Lakeside" and "Mengzi's Three Moves", launched the cultural brand of "Mencius Country Music", and held hundreds of operas throughout the year. The quality of public cultural services has been continuously improved through cultural and people-benefit projects such as entering the campus, thousands of big plays in the countryside, and 10,000 rural public welfare film screenings. The cultural positions benefit the people and the people, refine the classic elements and standard symbols of Confucian culture, and integrate them into the city and beauty. The planning and construction of villages and scenic spots has built 917 comprehensive cultural service centers, 609 Mencius Schools, 200 "Youth Mencius" study classes, 102 "Cultures and Life Hope Small Courts", and 20 "Mencius Study Rooms".
Our reporter Fang Maoxin Sun Xun Our correspondent Sheng Chao
"Zou Lu Liyue" performance site. Photo by reporter Liu Jianxin
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