text / Golden wrong knife channel
National Day file "main theme bonus" is getting worse and worse.
In the past few years, the main theme + National Day file is equal to a steady profit. From " Me and My Motherland " to " Mekong Action " to two " Wolf Warriors ", each of them is a word-of-mouth box office Double harvest.
This year's Golden Week, 4 of the 7 films released are the main themes, but only " The Journey Home " broke 1.1 billion at the box office. .
Even the box-office champion "Returning from Thousands of Miles" ranked second on the first day of its release, and it all relied on the flow of tap water to counterattack later.
In this context, the explosion of "Homecoming" not only saves the National Day file and the main theme, but also makes the gold master father Huace Film and Television win.
Huace Film and Television is far less experienced than Bona in filmmaking, but this time, he pressed Bona to the ground and rubbed it.
Some netizens said that is Huace Film and Television following the old road of Wu Jing , and won by the shortcut of patriotic cool films.
The strength of Huace proves that there must be a minefield for all shortcuts.
Without Huace's extreme challenges,
would not have the popular "The Way Back"
Many people may not have heard of Huace Film and Television, but their TV series are already well-known.
Classic old TV series " Love Collection ", " Juvenile Grand Commissioner ".
The main theme " Awakening Age " has more than 1 billion broadcasts on the whole network.
The hot search list in the ancient puppet drama " Three Lives Three Worlds Ten Miles of Peach Blossoms ", as well as " in the name of family ", " You are my city camp " and other dramas that have exploded in the past two years, All are the handwriting of Huace Film and Television.
Don't look at Hua Ce. Now it is the first brother of film and television dramas, but when it was first established, it was just a "small workshop".
In 1992, Zhao Yifang resigned from his iron job and came to Hangzhou, rented two standard hotel rooms as an office, with a team of only 5 people, running business during the day and doing copywriting at night.
Three years later, they completed their first TV series "Midnight", which became an instant hit.
In 2000, Zhao Yifang and her husband Fu Meicheng established Hangzhou Huaxin Film and Television Production Co., Ltd. is the "predecessor" of Huace.
During the production period of Huaxin, they filmed classic dramas such as "Love Collection", " Xue Pinggui and Wang Baochuan ", "Xin Luoshen", " New Drunken Gold Branch " and so on, which opened the empire of film and television dramas.
From these explosions, we can see that TV dramas are Huace's housekeeping skills. In the field of film and television, Huace's most out-of-the-box work is only " assassinates the novelist ".
Huace was able to make "The Journey Home" popular on the National Day, and it was also afterExtreme pull.
The choice of schedule is one of the key factors affecting the box office of a movie. The tragic degree of
this year's National Day file has been revealed since the file was finalized. When
was in pre-sale, "The King of the Sky" starring Wang Yibo and Hu Jun won the top spot with an overwhelming advantage of 21.772 million, while and "Homecoming" only had 6 million yuan. After
, it went through the limit setting, emergency withdrawal, and accidental airborne. Until September 27, the final schedule of the movie was not completely fixed.
If "King of the Sky" is not urgently withdrawn, then the result of "Homecoming" is not easy to book. The result of
's extreme finalization is the extreme announcement. In the past, movies were announced on various platforms half a year in advance. This year, many movies have only one week.
It takes 7 days to get the trailer, tidbits, theme song MV, and premiere ceremony, which is a big test for the filmmakers. Many viewers of "Homecoming" are attracted by Douyin clips.
In order to bring popularity to "The Journey Home", when the stock market was closed on National Day, Huace Film and Television was very active on the interactive platform.
Huace's board secretary not only worked overtime to answer investors' questions, but even dug up questions from two or three months ago, and mentioned the movie many times when answering. 's "strong push" indeed also helped "The Journey Home" There is a lot of heat.
Huace went through a lot of twists and turns in the early stage in order to make "Homecoming" well.
Director Rao Xiaozhi was invited by Director Guo Fan of " Wandering Earth " Guo Fan Director San Gu Maolu; it took 1 year to polish the script and scene solidly, but it only took 90 days for the actors to join the filming; In 2016, the " Translator " set when the project was established was changed to "The Journey Home".
However, it turns out that these extreme pulls are useful, not only in exchange for the explosion of "The Journey Home", but also for Hua Ce from "the younger brother of the film and television circle", to support once.
The main theme that others did not make well has become Huace's traffic password
Before "The Journey Home" exploded, Huace Films and Television invested in filming for 12 years.
has a lot of high reputation, such as "Little Times 3", "Little Times 4", "Assassin Nie Yinniang", etc., but few really make money.
Before "Assassination of the Novelist" in 2021, in the Chinese film industry with billions of dollars at the box office, Huace Film and Television has worked hard for more than 10 years, and has not had a movie with a box office exceeding 1 billion.
Therefore, the success of "Homecoming" is of great significance to Huace. After all, it has to face Bona who has " Operation Red Sea " and " Changjin Lake " in hand. The secret of
's ability to counterattack with "The Way Home" is definitely not just following Wu Jing's old path.
Long before this movie, Huace Film and Television's main theme drama has been recognized by young audiences and official platforms.
has become the main theme explosion machine, making one popular one, what is the logic behind it?
1. No matter how well it is made up, it is not as moving as a true story.
The main theme of the story is most afraid of random fabrication and fiction. For the audience, no matter how tall it is, they will not buy it.
Before the filming of "Journey of Ten Thousand Miles", I searched and read a lot of reportage about the evacuation of overseas Chinese, visited countless people who had participated in the evacuation of overseas Chinese, and had professional endorsements from the Asian and African Department, trying to truly restore the evacuation of overseas Chinese.
This also makes the first evaluation of the hottest comment: "As the main theme of the blockbuster, there is no empty slogan, and there is no random sensation, and it is the biggest shock to tell the story in a down-to-earth manner." The foundation of the main theme, has set up a professional team and R&D center specially for the main theme works for this purpose.
In "Age of Awakening", the patriotic youth Chen Qiaonian said before his death: "Let our descendants enjoy the happiness of the predecessors!" Qiao Road , the end of the road is the prosperous avenue.
is only true, and most people break the defense.
2. Interpreting history, it is better to respect history
Huace has another ruthless trick in the main theme of shooting, which is to restore the scene at a perverted level.
In the creation of "Diplomacy", the screenwriter read more than 100 books and took 800,000 words of reading notes. collected a lot of character materials, stories and historical photos, and repeatedly verified the historical details with the Ministry of Foreign Affairs.
During the filming process, the crew built more than 380 scenes, and the 100-person art department restored the landmark buildings such as the Zhongnanhai , the Great Hall of the People, and the United Nations Conference Hall involved in the play at a 1:1 ratio.
" forging swords in desperation " has more than 80% of the actual shooting scenes, and more than 70% of the number of outdoor scenes. The real scenes of Gutian meeting site , Peitian ancient village, Dingwuling, Quwali wharf, etc. are all restored to the greatest extent. the original historical appearance.
3. Be a master of pain points and make the audience happy
The new generation of audiences are "raised" by the Internet. In the face of the main theme of the plot, they are keen to pick up details and find help. Therefore, must find out if they want to make them happy. their pain points.
The crew of "Homecoming" spent a whole year scouting the scene. In order to restore the foreign scenes as much as possible, they even paid attention to the angle of sunlight. The 2000 tents in the
drama will be worn out one by one, and the protagonist Zhang Yi's clothes are all covered with starch. It can be seen that the movie has given great sincerity in the details. When
was filming "Age of Awakening", in order to get closer to the real images of the great people of the era, the crew read a lot of information, and even went around to check and verify, ranging from the behavior of the characters in the work to the name.
For example, the nickname of "Sister and Hantuo" between Li Dazhao and his wife, Zhao Renlan, , was only learned from Li Dazhao's descendants.
Wu Jing once said about his experience in shooting the main theme: "Everyone may need the expression of patriotism. I just adjusted the expression a little bit.. Everyone's emotions were ready, I just threw a match in it. "
But this match that ignites emotions cannot be ignited by the theme and slogan of the main theme.
exploded with running water, so it is not something to be proud of To be able to rely on running water to become popular, on the one hand, it shows that the quality of the film is hard enough and can be detonated by word of mouth. On the other hand, under various unconcerned works, whenever a good work appears on , the audience will come out For the sake of compensation, everyone is willing to act as "tap water".
has to admit that "The Homecoming" is highly sought after, and it is indispensable to set off the power of the peers. It is this force that helps "The Homecoming" to break the original "main theme" label. The counterattack became the biggest winner of the National Day file.
Driven by this tap water flow, Huace Film and Television also became popular, but for the whole group, this is not something to be proud of. In addition, Huace Film and Television has been stepping on the thunder in recent years.
Huace has three characteristics in making dramas in recent years: traffic + IP, high-scoring works are low in popularity, and innovative dramas have a high reputation.
traffic + IP has been recognized as a shortcut in the film and television industry in recent years, and Huace, who made his fortune in TV series, is not short of IP.
A few years ago, Huace relied on " Shanshan to eat " and " why " Waiting for the adaptation of the drama Yiqijuechen, it has also successfully driven the tide of IP+ traffic in the industry.
But with the opening of traffic shortcuts, IP+ traffic has been broken. In the " Tianlong Babu " filmed by Ce in 2013, the casting is quite outrageous.
Zhong Hanliang version Qiao Feng, Zhang Meng version Wang Yuyan, Han Dong version Xuzhu , and Korean Duan Yu, each Personal settings are 108,000 miles away from classic IP personal settings.
" You Fei " and " Lonely Fragrance Does Not Adore " also cut out pictures in order to chase traffic stars, and eventually became the ghost material of the UP master of station B.
In addition to the abuse of IP, many TV dramas of Huace have put the cart before the horse in order to follow the trend.
In order to catch up with the upsurge of urban workplace dramas, Huace has successively launched dramas such as " Negotiator ", " Sweet Crit " and " Entrepreneurship Era ".
can enter 20 on the whole network for each popularity, but the performance in word of mouth is quite tragic, and it is "crit" by 3 points and 2 points in a row.
's rare and innovative "'s next stop is happiness ", "In the name of family", "Hello, An Yi" and other "excellent works" that start with more than 8 points, but they always plummet because of the plot to the cliché.
"unfinished" has also become the inevitable fate of many innovative dramas of Huace. Behind the unfinished ending means that the audience has two extreme emotions - surprise and disappointment.
This accumulation of disappointment is all "consumption" for producers, platforms, and audiences, and it is useless except to harvest traffic.
For film and television companies, with traffic shortcuts, content can easily become a victim.
Conclusion:
is not terrible to make bad dramas, what is terrible is that you have been making bad dramas for traffic.
Fortunately, after 2018, "SIP" gradually disappeared from Huace Film and Television's annual report, and "content is king" has become a key word that Huace Film and Television continues to emphasize.
In the past, Hua Ce's film list has always lacked a big project that can "suppress the market" except "Assassination of the Novelist", and now finally "Homecoming" has come.
Huace's drama itself has problems of IP dependence, serious plagiarism, and obvious cutout, but fortunately, the entire product line has insisted on high-quality products.
When Huace was filming "Age of Awakening", the netizens of tap water brought YYDS on fire. Now, with the help of peers, tap water has helped "The Way Back" to counterattack.
is also tap water, only the audience knows how much gold it contains.
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The author of this article | cloud shake
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