Recently, more and more musicians have opened up a new stage through Douyin live broadcast, and musician Xu Ziwei is also one of them. Starting in March 2021, he will start broadcasting on Douyin almost every night at 9 o'clock, and has attracted the attention of more than 550,000 fans. In the live broadcast room, he not only received applause and interacted with the audience, but also relied on the live broadcast reward income, constantly carried out new creations, and brought more excellent works to the majority of netizens.
Xu Ziwei has performed on CCTV and satellite channels for many times, and composed songs for many film and television works; he is also the creator of seven Spring Festival Gala songs such as "Chinese Fan Er", "Long Time No Home" and "Chang'e"; The song "Sense of the Times" has been performed by Deng Chao , Li Yuchun , Yi Yang Qianxi and other stars, and has been on the hot search on multiple platforms.
In the live broadcast room, Xu Ziwei is still meticulous about the performance, and the makeup and clothing of each show are carefully arranged. Unlike participating in commercial performances or parties, the live broadcast room is more free and free to sing what song to sing, but the number of songs sung is much higher. He can sing forty or fifty songs in a live broadcast, and only thirty songs in a concert. With fans' expectation and encouragement,
will not feel tired. Xu Ziwei remembers that a post-80s fan edited a ten-minute video for him during his birthday live broadcast last year, which included all the songs he had sung and performed on stage since his debut, including some that even he himself had already performed. Forgotten picture. This moved him very much, it was really like how he called his fans "family". While
was encouraged by fans, he also brought positive energy to fans. On Mother's Day last year, Xu Ziwei sang two songs "The Greatness of the Sky" and "You Raise Me Up, I'll Accompany You to Grow Old" in the live broadcast room, which happened to be heard by an elder sister who came to the live broadcast room for the first time. The eldest sister was deeply touched, and as long as she has time, she will come to the live broadcast room to listen to the song for a while. She said that listening to Xu Ziwei sing and live broadcast has become a part of life.
Xu Ziwei also gained motivation to continue creating through live broadcasts. In October last year, he inadvertently posted a rehearsal clip of a new song "The Rain in the Sky is the Tears I Miss You" on Douyin. Unexpectedly, the number of plays that night reached hundreds of thousands, and the number of plays skyrocketed when I woke up the next day. To more than three million, and later to more than five million. This made Xu Ziwei never expect, "I can't make this amount of MVs, and my team and fans are all blinded."
"The rain in the sky is the tears I miss you" It is Xu Ziwei who came to Douyin After that, try to create works according to the audience's preferences and your own style. Xu Ziwei said that he will not be completely compromised by the public's preferences and market needs, but will think according to the information of netizens, so that he can not only maintain the characteristics of his own music, but also make everyone like it.
During a mic, Xu Ziwei met an anchor named "Emil". She said in the live broadcast room that she had listened to Xu Ziwei's songs for a long time, "I like you very much, can you write me a song?" Later, the two became friends, and Xu Ziwei wrote "The Moon in the Sky" for her. song, and quickly became popular on Douyin. "After that, many anchors made music appointments with me, and they owed a lot of song debts for this." Xu Ziwei said. After the
epidemic, offline performances were affected, and the live broadcast room became the most smooth communication channel for Xu Ziwei and his "family". Some fans will give rewards to Xu Ziwei to show their support, which has become his main income after the epidemic and an important source of income to support his continuous music creation. Xu Ziwei introduced that in the production process of a song, arrangers, musicians, recording studios, post-mixing, etc. all need costs. The overall cost is about 50,000 to 100,000, not counting the salary of the team staff. If you want to shoot the MV of the song, hundreds of thousands will easily go out. With the income
earned through live broadcasts, Xu Ziwei's road of music creation continued. Recently, he has successively released songs such as "I Only Love You in This Life" and "Reluctance", and tried to broadcast live in the form of outdoor singing and Douyin concerts. Songs such as " China Beauty ", "Fate of People", "Lucid Waters and Green Mountains, Rivers and Mountains Smile" and other songs created by him have also been used as background music in hundreds of thousands of short videos, which are very popular among netizens.
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