On the 4th, the box office of the movie " Homecoming " exceeded 700 million. The film was starring Zhang Yi, Wang Junkai and others. Wanli Homecoming's official Weibo post: "We will support each other and walk side by side on the way back to welcome the dawn of love and peace ahead! Thank you for the audience on the way." Cut to the entrance, adhere to the "one two seven" creative plan, and now it has steadily entered the ranks of the first film company. At present, the company's main investment and control film "Returning from Thousands of Miles" is being shown in the National Day archives. It seems that they are very satisfied with the current results.
"Homecoming" is directed by Rao Xiaozhi and starring Zhang Yi, Wang Junkai, Yin Tao and others. The film is based on real events and tells the story of a war broke out abroad, and former resident diplomat Zong Dawei and new diplomat Cheng Lang were ordered to assist in the evacuation of overseas Chinese.
Huace Film and Television said that in addition to the domestic hit, "The Journey Home" will be released globally. From October 21st, it will be screened overseas one after another. The first batch of screening countries and regions will include the United States, Canada, Australia, New Zealand, the United Kingdom and Ireland, Hong Kong, China, Macau, Singapore, Pakistan, and Pakistan. , Netherlands , Belgium and Luxembourg .
On October 4, Huace Film and Television stated on the interactive platform that the company's films take content as the entry point and adhere to the "one-two-seven" creation plan, that is, 10% of art films, experimental films and films aimed at cultivating new directors; 20 % Layout series, audience favorite, positive energy commercial films ; 70% layout small positive (small cost, big feelings, positive energy) films, main themes, realistic films. At present, it has steadily entered the ranks of the first film companies. At present, the company's main investment and control film "Returning from Thousands of Miles" is being shown in the National Day.
Zhejiang Huace Film and Television Co., Ltd. was founded in October 2005 and is headquartered in Hangzhou, Zhejiang. It is a cultural and creative enterprise dedicated to the production and distribution of film and television products. On October 26, 2010, the company was listed on the Growth Enterprise Market of the Shenzhen Stock Exchange, becoming the first domestic listed company with TV dramas as its main business.
Huace Film and Television Group, under the slogans of " Hualiu changes the world" and " Huace creates the future", has built a "world-class integrated entertainment and media group in the Internet age", and launched "China's Past" and " Smiles" "Allure ", " why Sheng Xiaomo ", " splendid Weiyang ", " Shanshan is coming ", "Three Lives Three Worlds Ten Miles of Peach Blossoms", "Dear, Loved" and other popular TV series, are currently ranked among the first-tier TV drama companies Leader ranks.
Huace Film and Television Group made a fortune from TV dramas, and slowly began to enter the film field. In 2010, they launched " A-face B-face " and " Xifengli ", which were not well received, and then they successively launched "Little Times 3" " Commercial films such as My Girls Generation, Anti-Corruption Storm 2, Anti-Corruption Storm 5, Monster Hunter, Assassination of Novelist, etc., have uneven box office results and reputation.
On the popular project "Returning Thousands of Miles", Huace learned the lessons from the past and chose to follow the patriotic war blockbuster route of " Wolf Warrior " and " Red Sea Operation ". Director Rao Xiaozhi once filmed " No Name " and " Crowd ", which has become a gold medal director that has risen in recent years. Asking him to be the director of the theme of evacuation of overseas Chinese is even more powerful.
Zhang Yi, who became popular through the role of Shi Jin and squad leader in "Soldier Assault", has also performed well in the film industry. He starred in "Operation Red Sea", " Me and My Motherland ", " Yao", and the box office exceeded 3 billion. Yuan.
The Chinese men's singing group TFBOYS captain Wang Junkai, and the powerful actress Yin Tao from "The World" and "Chicken Feather Flying to the Sky" joined, including "Wolf Warriors" Wu Jing cameo eggs, which made the film very popular.
"Homecoming" was promoted to follow the literary version of "Wolf Warriors", Faye Wong sang the theme song "Wind on the way home", and after the withdrawal of "King of the Sky", the film quickly ranked first and held strong pressure Having watched popular movies such as " Ordinary Hero ", "Search and Rescue", and "Big Head Son 5", it shows that the Huace team has a well-regulated business operation and has met pig-like opponents.
Although "Homecoming" is not an absolutely popular work, the Douban score is 7.6, some people question that the villain is too young, playing "Russian Roulette" with Zhang Yi + being scared by Wang Junkai's camera and afraid to shoot, the rationality is obvious It has been lowered, but the works are already outstanding compared to other commercial blockbusters with the main theme this year.
"Homecoming" is produced by Huace Film and Television, Hengdian Film and Television (603103) participated in the production, and Ali Pictures, and Maoyan Entertainment are the joint distributors. At present, "A Thousand Miles Homecoming" accounts for 42% of the national theaters, ahead of the second "Ordinary Hero" with 10.7%. Earlier, the market expected the box office of the film to be between 1.4 billion and 2.2 billion yuan. For Huace Film and Television, This is their biggest victory in the film industry.
Huace Film and Television said that the drama business is the company's core business. In the past three years, the company's works have steadily ranked the top of the major platforms in terms of ratings, traffic and popularity. The recently aired TV series projects, starting from the little stories around them, show the feelings of ordinary people's lives in the past 10 years and the changes in the country, the era report drama "Our Ten Years" has been scheduled for October 10th.
In previous years, National Day films were generally scheduled earlier and had sufficient time to promote and warm up, but this year, most of the new films were scheduled about a week before their release, leaving less time for film marketing. It was expected, but Huace's "The Way Back" has become a model for making money in business.
This movie is the best one in the box office and word of mouth in the 12 years that Huace has invested in the film, but this victory is also due to the right time, place, and people! After all, the director of " Wandering Earth " Guo Fan approached Rao Xiaozhi three times before and after the latter agreed to join the film, and the title of the film was changed from " Translator " to "Homecoming"!
After all, the film has an investment of up to 350 million, bringing together Zhang Yi, Wang Junkai, Yin Tao and other big names, the theme of evacuation caters to social hotspots, and Rao Xiaozhi is a gold medal director who has risen in recent years. "The box office of "Search and Rescue" is not as good as expected, all of which are objective factors. It can be seen from
that the great victory of "Returning from Thousands of Miles" is not only a matter of his own preparations and quality, but also due to the fact that there are pig-like opponents in the market, which made Huace usher in an unprecedented victory!
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