On September 29, Yili Group officially announced that it has reached a strategic cooperation with the German national football team. This is the fourth national football team that Yili has signed after joining hands with the Argentina national team, the Portuguese national team and the Spanish national team. This time, Yili joined hands with the tough and unrestrained "Steel Master" to once again demonstrate to the world the brand strength and quality strength of Chinese dairy companies, and demonstrate its confidence and determination to help the development of global sports.
The rigorous and down-to-earth spirit is highly consistent
is one of the oldest and most brilliant national teams in the world. The German team has produced many stars and is one of the countries that produces the most superstars in the world football. , Matthaus, Rummenigge , Gade, Muller and other football superstars with strong influence. Over the years, the German team has formed a tough and neat football style with its rigorous tactics, tenacious will and brave style, which has attracted a large number of fans around the world to go crazy. Behind the enduring achievements, it shows the rigorous and down-to-earth style of the Germans.
At the same time, as a leader in the dairy industry, upholding the awe of quality and the unremitting pursuit of health, Yili has always devoted itself to the innovation and development of product business with a rigorous attitude, not only providing consumers with industry-leading quality products, and at the same time completed the continuous rise of its own performance. The high degree of conformity in the spiritual core has contributed to the cooperation between Yili and the German national football team. The two-way cooperation relationship also proves that Yili shines on the world stage as a Chinese dairy company. more sparks.
Continues to assemble the Yili Dream Team
As early as the beginning of June, Yili took the lead in reaching a strategic cooperation with the Argentine national football team, one of the most popular football teams in China, marking the first time this year that Chinese companies have sponsored top teams. gun. Subsequently, Yili Group successively announced the signing of two traditional European powerhouses, Portugal national football team and Spanish national football team , opening a window for the layout of European football. Since then, Yili Group has achieved the layout of two leading camps in South America and Europe in the field of football.
At the same time, on the past September 15th, Yili continued to increase the weight and officially announced three football spokespersons at one time, the legendary superstar Beckham, the contemporary football king C Luo and China's proud Wu Lei . Since then, the first generation of Yili's "Love Dream Team" has been assembled.
's continued expansion of football resources layout is a strategic presentation of Yili's insistence on deepening its sports career, and it is also an important measure of the quality and innovation strength of Chinese dairy companies in the world.
Leading value and sharing health in the world
Sports can effectively improve human health and bring happiness to the public, while dairy products bring people a healthy life with high-quality nutrition. On the road of development, Yili has always insisted on helping the global sports cause and health cause to resonate at the same frequency with practical actions. It is precisely because of the infinite love for the national health cause that Yili has injected a strong sports color into its brand building. In the past, Yili has been actively exploring cooperation with many sports events, from holding hands with the Olympic Games for 17 years, continuously cooperating with CBA for many seasons, to signing the "big and small Su God" - Su Bingtian , Su Yiming , and then Together with the tennis star Zheng Qinwen, Yili's sports cooperation map has shown a more blossoming situation.
entered the "Football Year", Yili focused on the deployment of top football resources, and always adhered to the deep cultivation of sports, laying a solid foundation for consolidating the layout of global sports. In the future, Yili will continue to lead the high-quality development of the entire industry chain under the guidance of the goal of "leading overall value", and make unremitting efforts to realize the corporate vision of "becoming the most trusted provider of healthy food in the world".
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