New God List Yang Jian can be said to be the most talked about movie in recent animation movies. Douban currently has a rating of 7.0, but it has mixed praise and criticism in the comment area. One of the comments may reveal the real reason for restricting the current national style mythology animation movies. .
"New God List: Yang Jian" Douban comment
let us look back at the national style myth theme " Journey to the West: The Return of the Great Sage " was born in 2015, and the first shot of "national style IP animation" set off a "national style IP animation". Rising" wave.
"Journey to the West: The Return of the Great Sage" poster
Four years later, it ushered in a landmark year in the history of Chinese comics. The 5.5 billion box office " Nezha: The Devil Child " was born and released in just five days. It surpassed the record of "Journey to the West: The Return of the Great Sage" of 956 million yuan, setting a Chinese animation box office record. At the same time, the final box office of 5 billion currently ranks fourth in the Chinese film history box office list. This achievement is unprecedented today.
Four national-style animation movie posters
, but after winning such good results from "Nezha's Devil Child Comes into the World", the works seem a bit unsatisfactory. From " Jiang Ziya " "New God List: Nezha Rebirth" " White Snake 2: The Raising of the Green Snake" to "New God List: Yang Jian", none of these domestic animated films adapted from mythological themes could replicate the miracle, and failed to become an animation hit with both box office and word-of-mouth success.
So Guofeng animation IP really rises? There is still no precise answer to this question.
"Journey to the West: The Return of the Great Sage", which is known as the spring of Chinese mythology and animation, has not been favored by the market for Chinese original animation films, and the production budget of this film is also very limited, and the publicity and distribution expenses are limited, which led to the first day of release. The film arrangement rate is only 7.80%.
However, under such unfavorable circumstances, the box office revenue on the first day reached 17.956 million yuan, and a large number of fans enthusiastically sought after through various channels. exceeded 100 million yuan. As of September 9, the film's final box office reached 956 million yuan, far exceeding the 617 million yuan box office record of the Hollywood animated film " Kung Fu Panda 2", which has been maintained in the Chinese film market for 4 years. Chinese original animation films have broken the dominance of American and Japanese animation films in the Chinese market.
"Journey to the West: The Return of the Great Sage" cannot be said to illuminate the path of Chinese animation films, but it does allow many people to see a ray of light. The domestic animation has slept for more than ten years, and now he wakes up, just like the Monkey King. Even if Wuzhishan descends for five hundred years and shakes off his prestige, the landslide still shakes the world violently. It can be said to have created the "spring of national style animation". How
judges whether a Guoman movie is a good movie can't just start with the special effects of the movie. The plot connection, story background, characters, and story framework are all important components.
Nowadays, the technology of Guoman is more and more upgraded, and the visual effects are more and more sophisticated. The characters are well-shaped and the special effects are gorgeous.
Just like in "White Snake: The Origin", Xu Xian and Bai She escaped from the "Snake Catching Village" to go boating on the lake. The film uses a large perspective to unfold an ink painting scroll with emotion to the audience: the river is surrounded by clouds and mist, and the boat slowly sails into Cangshan Among the mountains, Xu and Bai's looming ignorance in the dense atmosphere blended with the vivid natural scene, creating an emotional and profound spiritual realm.
is again like the picture in "New God List: Yang Jian", whether it is character design or scene setting, the exquisite pictures bring different visual enjoyment to the audience. The rich traditional Chinese elements collide with the tech-savvy cyberpunk , making the picture full of different visual conflicts.
However, with such a beautiful picture, the classic works are still one in a thousand. The origin of the animation is that an animation film cannot only have good art but no good screenwriter. A mythical country manga movie became a real classic movie.
"Nezha's Devil Child Comes into the World", known as the "Light of Guoman", took as long as 2 years to polish the script. From the story frame to the characters' lines, they were repeatedly overturned and overturned with a high standard that was almost harsh. Revise. The well-designed laughing points, tears, cute points and burning points fully promote the emotions of the audience, creating a miracle of double word-of-mouth box office harvest.
Mythology-themed Guoman movies, with their distinctive image creations and content adaptations in line with the times, on the one hand, allow traditional Chinese mythology to participate in the film symbol production system, and expand the influence of traditional mythological resources in content production, emotional tone, and expression. On the other hand, using traditional mythology resources to participate in the production of film and television content, while realizing the modern inheritance of traditional mythology, it also gained cultural confidence, breaking the historical situation that foreign animation films harvested the Chinese animation film market.
It is undeniable that mythology-themed animated films have a high reputation and are also films that audiences are willing to pay for. However, there are more and more similar films on the market, but there are very few films that have a double harvest at the box office. It is precisely because the national name of the Shinhwa IP is high enough that the audience's requirements will be higher, so we are full of expectations for the future Shinhwa national comic movies.
Leave the name of the national style movie you think you pick the most in the comment area!
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