Huairou District Culture and related enterprises have exceeded 11,000 cumulatively
By the end of 2021, the demonstration area has gathered more than 1,800 film and television and related enterprises such as China Film, Huayi , Bona , iQiyi , etc.
ranks first in Asia 1. From the world-class
to the end of March 2022 China Movie Metropolis has completed a cumulative investment of nearly 8 billion yuan
has attracted more than 1,800 film and television and related companies.
The number of global registrations for this year's " Tiantan Award " shortlisted films There are 1450
films, including 1,193 foreign films from 88 countries and regions. More than 100,000 "film fans" in Beijing have gathered here, and more than 80 cultural and technological enterprises have signed contracts to settle in... As a "golden business card" of China's film metropolis, This year's Beijing International Film Festival has attracted worldwide attention, making Huairou the focus again.
is different from many film and television bases in the world. Huairou District, where China Movie Metropolis is located, also has a top science and technology innovation center: Huairou Science City . Left-handed technology, right-handed film and television, in recent years, China Movie Metropolis has embarked on a new path of integrating technology and film and television to improve the quality and efficiency of the film and television industry. Thanks to the synergistic effect of "1+1>2", China Movie Metropolis is deeply integrating and serving the new development pattern of the capital.
is in 2021, and all 8 domestic blockbusters with box office exceeding 1 billion yuan were shot in China Movie Metropolis. Focusing on the upstream and downstream industrial chain of film and television, Huairou District has accumulated more than 11,000 cultural and related enterprises so far. In the development process of the capital in the new era, Huairou is striving to build a first-class Chinese movie metropolis, contributing its own strength to the construction of a national cultural center.
A festival drives a city
On August 13th, the 12th Beijing International Film Festival kicked off on the banks of Yanqi Lake in Huairou. Stars such as Li Xuejian , Guo Fan , Ke Wensi, Wu Jing and other stars were all present, igniting this passionate night.
At this year's Beijing Film Festival , 135 domestic and foreign screen boutiques such as " Teahouse ", "Why the Flowers Are So Red" and "The Pianist at Sea" were unveiled, adding new products to the film market. This year, the number of shortlisted films for the "Temple of Heaven Award" has reached 1,450 worldwide, of which 1,193 are foreign films from 88 countries and regions, setting a record high; The city's 18 designated screening theaters are almost full...
This grand event has made Huairou a "fan". When
mentions a city famous for its movies, it has to mention Cannes. Around the film, it has derived a variety of business formats such as exhibitions, tourism, hotels and shopping, which together support the prosperous business landscape.
now has the Huairou “Golden Business Card” of the Beijing Film Festival, and has also shown its unique charm in the construction of the “Four Centers” in the capital. The holding of a film festival, , has promoted the development of Huairou's tourism, transportation, catering and other industries, and provided strong momentum for Huairou to spread its wings.
"Since 2015, four themed units of the Beijing International Film Festival have settled in Huairou, and the popularity of China's movie capital has become more and more prosperous. The cultural tourism project of Yang Songzhen , the core bearing place, has experienced from scratch, and the movie capital is a sea of flowers. , Deer World Theme Park, etc. have been integrated into the Beijing Film Festival Carnival, and have been selected into the 'Beijing Internet celebrity check-in recommended list'." said Wang Tianyi, deputy mayor of Yangsong Town, Huairou District. The popularity of
has also boosted consumption, giving birth to the night economy . Beginning in 2021, the Beijing Film Festival Carnival Night will be launched, not only with light shows, but also with nighttime theatrical performances and theme activities. The China Movie Metropolis Development Forum, which has been held for two consecutive sessions, has promoted investment promotion, and each session will have a large number of film and television culture companies sign contracts on the spot. The integration of
's film and television industry and the cultural tourism industry has further enhanced the popularity of China's movie metropolis. The Beijing Municipal Party Committee proposed to "attract citizens to 'come to the Film City for the weekend' and create a film festival that never ends." Huairou District actively creates a strong atmosphere of film + slow life and micro-tourism, connects film and television with resources such as the Great Wall, high-end homestay , Yanqi Lake, etc., and constantly taps consumption potential.
This year, Huairou District also set up a live broadcast room for the first time at the red carpet ceremony of the Beijing Film Festival, for the Mutianyu Great Wall Scenic Area, Qinglong Gorge Scenic Area, Old Chestnut Tree, Hongluo food and other business travel resources were promoted and promoted. The close combination of "high-quality resources + popular IP" attracted the attention of more than 50,000 netizens and created an online feast.
"There is face and money again"
In the fall of 1995, the United Nations Fourth World Conference on Women NGO Forum came to an end in Huairou. At that time, Huairou County Party Committee and County Government seized this rare opportunity and began to attract investment and accelerate the pace of opening to the outside world.
On October 20 of that year, Taiwan Feiteng Production Co., Ltd., which specializes in film and television production, settled in Yangsong Town, Huairou. This Feiteng Film and Television City has been officially put into use since 1997, and more than 1,000 film and television works have been filmed, such as "Da Zhaimen", "Da Dyefang", " Iron Teeth Bronze Teeth Ji Xiaolan ", " Kangxi Weifu Private Interview " and so on. This largest Ming and Qing style location in northern China has also become the prototype of China's movie metropolis in the future.
In 2003, China Film Group formally submitted a plan to build a modern large-scale national digital production base in the suburbs of Beijing. In July 2005, National China Film Digital Production Base started construction on the land adjacent to Feiteng Film and Television City. Industry insiders once revealed to the media that China Film Group chose the base here because of the overall environment of Huairou and the existing foundation of the film and television industry. After 3 years of intense construction,
has completed the National China Film Digital Production Base with a total investment of nearly 2 billion yuan. Not only the production process is fully digital and networked, but also the equipment configuration has reached the international advanced level.
The former chairman of China Film Group Han Sanping said in an interview with the media in March 2009 that China Film Group has established a digital film production base in Huairou, Beijing, which not only solved the problem of “losing face” when Chinese film took out the country for printing and printing. , and lost money”, and it has also attracted a large number of foreign companies to China for processing and production. Now it is "there is face, and there are tickets." After
, more than 20 companies from the China Film System settled in China Film Metropolis. As of 2013, China (Huairou) Film and Television Base has achieved a cumulative fixed asset investment of nearly 5 billion yuan, and achieved operating income of 2.73 billion yuan that year. On May 4, 2014, the State Administration of Press, Publication, Radio, Film and Television officially approved the establishment of the China (Huairou) Film and Television Industry Demonstration Zone. By the end of 2021, the demonstration area has gathered more than 1,800 film and television and related companies such as China Film, Huayi, Bona, and iQiyi, ranking first in Asia and world-class.
From a film and television city in a small county town to a national-level demonstration area, Huairou now has the core resources to lead the development of the national film and television industry.
"Come with the script and go with the film"
The establishment of the first national-level film and television industry demonstration zone in China has become a milestone in the development of China's movie metropolis. A series of popular film and television works have also entered thousands of households from here.
Jiang Yanfu, a 50-year-old from Shandong, has been in Huairou for more than 20 years and is "half" a Huairou person. In recent years, he has seen the prosperity of China Movie Metropolis. He likes classic cars, and he has opened a film and television props rental company to provide special vehicle rental services for the crew.
Jiang Yanfu, who had never been involved in the film and television industry before, took the initiative to promote himself to the crew and to promote himself in the prop rental group. Unexpectedly, the sales market soon opened.
"Many of the jeeps, ambulances, cranes, and bulldozers in the movie " Changjin Lake " were rented from our company." Jiang Yan said that he had achieved some achievements in the past few years, and Jiang Yan was full of sense of gain.
is not only in the rental industry. As early as the first two years of the establishment of the demonstration zone, the enterprises gathered in Huairou have covered all aspects of the film and television industry chain, such as film and television creation, script planning, film and television shooting, post-production, trading and distribution. Included in the "13th Five-Year Plan" Beijing key project incubation platform "Shadow Creation Space", is also committed to attracting upstream and downstream resources of the film and television industry to provide it with a high-quality environment for creation, innovation and entrepreneurship. At the same time, Huairou District has also created surrounding companies that serve film and television production, such as location shooting, film and television props, and performing arts brokers.
During the "Thirteenth Five-Year Plan" period, the industry's expectation of "bring the script and go with the film" has become a reality, and a relatively complete upstream and downstream film and television industry chain can already provide full-process services from pre-shooting to post-production. The upstream and downstream industries of
film and television are in full swing, not only many film studios have settled down one after anotherChina Movie Metropolis has also attracted students from Beijing Film Academy . The "Golden Phoenix" of Beijing Film City will continue to "make blood" for China Movie Metropolis.
On December 25, 2016, the construction of the new Huairou campus of Beijing Film Academy started, and the planning and design was carried out according to the school scale of 4,000 full-time undergraduates. From Shilainiang Hutong and Huanggu Tomb, to Xiaoxitian, Zhuxinzhuang, and then to Jimen Bridge , since this day, a new Huairou landmark has been added to the development of Beijing Film Academy.
"In the digital age, the development of the film and television industry is inseparable from the support of talents, and Huairou has these advantages." Wang Qingjun, deputy director of the Huairou Cultural Promotion Center, said that now, the first phase of the new Huairou campus of Beijing Film Academy has been completed and put into use, the first 1,400 teachers and students from 9 colleges and departments have been approved to settle in. The second phase will be completed in 2025. At that time, more than 4,000 high-end film and television talents will work and live in Yang Song for a long time, and will continue to provide talents for China's movie metropolis.
"the cradle of Chinese film talents" has settled in China Movie Metropolis, and the two complement each other. From
to the end of March 2022, China Film Metropolis has invested nearly 8 billion yuan in total, attracting more than 1,800 film and television and related companies. At this time, the Huairou Film and Television Industry Demonstration Zone has received more than 3,000 filming and production works by the crew. Nearly half of the domestic box office blockbusters over 100 million yuan such as " Founding of the People's Republic of China ", "Wolf Totem" and " Red Sea Operation " are from Huairou.
's modern technology empowers movies while
China Movie Metropolis is developing rapidly, but it has also encountered bottlenecks. The industrial policy system needs to be further improved, the key links of the industrial chain need to be further extended, and the efficiency of film and television production needs to be further improved.
On July 16, 2022, Cai Qi, Secretary of the Beijing Municipal Party Committee, mentioned in the investigation of Huairou Science City that Huairou Science City is an important strategic fulcrum for the construction of International Science and Technology Innovation Center , aiming at the goal of a century-old science city, making steady progress, working hard for a long time, and doing well The three articles of "Science", "Scientists" and "Science City" will build a world-class original innovation carrying area and provide strong support for the realization of high-level scientific and technological self-reliance and self-improvement.
China Movie Metropolis breaks through the bottleneck and seeks development is inseparable from the construction of Huairou Science City. Half a year after the 2019 movie " Wandering Earth " was released, students from many places in Beijing gathered in Huairou Science City. This blockbuster completed in Huairou "returns" to Huairou at this time. The National Space Science Center of the Chinese Academy of Sciences held a public science day event. Liu Yong, a researcher from the State Key Laboratory of Space Weather, gave a popular science report on "Wandering Earth and Spaceflight", revealing the small details in "Wandering Earth". They couldn't get enough of it.
Experts from the Institute of Mechanics, Chinese Academy of Sciences came up with ideas for the script of "The Wandering Earth". Beijing Yanqi Lake Institute of Applied Mathematics has 3 of the 6 major research directions closely related to the film and television industry. China Film Group produced the production of the blockbuster "King Kong River" The management has adopted the production management model supported by big data... The stories of each technology-enabled film and television show that the Huairou cultural industry is becoming more and more "technological" and "digital".
and the "digital construction" results are obvious. Some of the film and television works such as "Changjin Lake" and "Mrs. Anguo" that have been filmed were shot with the most modern digital technology . This production method can shorten the film and television production cycle by more than half.
"The fusion of science and film has laid the foundation for comprehensively innovative thinking, innovative methods, and breaking through bottlenecks under the new situation." Wang Qingjun said that Huairou District insists on taking the digital economy as an important starting point for development, and insists on taking the Science City as the commander's "science city". The new pattern of 1+3" integrated development is constantly building a film and television characteristic industry system, a technological innovation system, and a digital economy system, forming a unique full-cycle development model.
On August 18 this year, Huairou International Film and Television Service Center Government Service Station, the first government service station in Beijing that integrates two-level urban affairs, was put into operation. 61 municipal-level matters have been accepted in an integrated manner, and 7 service windows have achieved "one-window handling", becoming the first international film and television service organization in the country and the city's first. The newly added 106 "Technology Faner" government blockchain application scenarios also provide convenient services for service enterprises. This move will further absorb the elements of global high-quality film resources to gather in Beijing and Huairou District.
Build a digital film and television bridgehead
Movie Metropolis development, planningGo ahead. In the "Huairou Zoning Planning (Land Space Planning) (2017-2035)" issued by
in 2019, "China Movie Metropolis" is one of the key words. The plan highlights that it is necessary to strengthen the unique advantages of the China (Huairou) Film and Television Industry Demonstration Zone in the construction of a national cultural center in the capital, to lead the regional development with the in-depth integration of culture and technology, and to gather film and television production, film and television distribution and trading as the main body. As a film and television cultural enterprise, it will build a Chinese movie metropolis with a complete industrial chain, agglomeration of affiliated enterprises, complete comprehensive services, high integration of industries and cities, and extensive international influence.
The "14th Five-Year Plan for Beijing Film Development" released by the Beijing Film Bureau on March 28 this year also reviewed the space form, industrial format, cultural brand of "Come to the Movie Metropolis for the Weekend", and an international film and television production center. China Movie Metropolis has put forward clear goals and requirements, especially the goal of "significantly enhancing the role of the Beijing International Film Festival's 'movie business card'". According to Yu Deli, Party Secretary and Director of Huairou District Cultural Promotion Center and Secretary of the Party Committee of Yang Song Town,
believes that technology-enabled film and television industry is the trend of future film and television development. In recent years, China Movie Metropolis is strengthening the connection with scientific research institutions to strengthen technical research in the field of film and television technology. Huairou Science City has introduced Chinese Academy of Sciences , Beijing Yanqi Lake Institute of Applied Mathematics and other institutes. As a neighbor of the Science City, China Movie Metropolis needs to actively cooperate closely with these research institutions related to the film and television industry to develop the Huairou film and television industry. Provide technical support in computing power.
According to the plan, during the "14th Five-Year Plan" period, China Movie Metropolis will build a high-quality "film and television culture +" industrial format, an international consumption center city "micro-center" economic business format, and an urban form integrating industry and city. Build a world-class China Movie Metropolis platform system, introduce and cultivate leading companies in the entire industry chain with strong resource integration capabilities, and launch high-quality activities of "Come to Movie Metropolis for the Weekend" to create high-quality cultural tourism IP consumption in China Movie Metropolis base, and continue to enrich the supply of cultural consumption. In addition, China Movie Metropolis will optimize the regional functional space layout, formulate and implement the China Movie Metropolis Development Plan and Controlled Detailed Plan , and comprehensively improve the level of comprehensive supporting services.
In the future, China Movie Metropolis will actively introduce advanced technologies at home and abroad to integrate it with the film and television industry, creating a film and television highland integrating "Kiying" and becoming a bridgehead for the digital construction of film and television.
Experts' opinions
"The fusion of science and film" is a new path for the development of China's film metropolis , take the lead in building a Chinese film highland with world influence." China Movie Metropolis, which has high expectations, will play its unique role in this important process.
's left-handed technology, right-handed film and television, and the integration of science and film and television to achieve industry empowerment is a new path and new position for the development of China's film and television industry, and it is also an important direction for China's film and television industry to improve quality and efficiency in the future. For
, the fusion of science and film to play its value, "content empowerment" is the key. For example, experts from the Chinese Academy of Sciences in Huairou Science City provided suggestions for the script of the movie "The Wandering Earth" produced in the Chinese Movie Metropolis. It is necessary to "build a bridge" between science and film and television. This move also gives the technology and film and television industries the opportunity to communicate, understand, trust and cooperate, which can effectively help improve the quality of Chinese films.
empowers film technology with scientific research strength, which is also the advantage and goal of this cross-border integration. China Movie Metropolis has put this method into practice. Three of the six research directions of Beijing Yanqi Lake Applied Mathematics Research Institute are closely related to the film and television industry. Strong technical empowerment will provide a strong boost to the development of my country's film and television industry. The location of
China Movie Metropolis is home to international cutting-edge scientific research teams, rich film and television accumulation and resources. Exploring in the direction of the integration of science and film and television is a forward-looking choice based on giving full play to its own advantages. These explorations will also provide power for building a core film area and enhancing the influence of the film industry in the world.
(The author is the deputy director of the Science and Film and Television Integration Committee of China Popular Science Writers Association)
(Original title: Science and Film Fusion Empowerment)
Source: Beijing Daily Intern reporter Zhang Jiaqi
Process editor: u060
-
-
-
-
-
-
-
-
-
-