Liu Yifei wins consecutive championships, straight men can't choose a goddess?

is not the coolest, only cooler. Quietly, the 7th Tiger Punch Goddess Contest came to an end yesterday. Although

is free to vote, there is a customary rule every year: players who have won the title of Goddess of Tiger Fighting will not participate in the new competition. This year, that rule was lifted. So, Liu Yifei , the unforgettable name for straight men, was sent to the championship for the second time.

Don't think that this is the influence brought by "Zhao Paner". This year's Tiger Punch Goddess Competition is different from the past - each goddess is bound to her classic film and television image when voting. And bound to Liu Yifei, or "Zhao Linger" in 2005.

double crowned the hot search

, which seems to confirm the Internet's long-standing impression of "tiger rushing straight men" - he is older, so he prefers the "classical goddess" in classic film and television works. Last year, the first post-90s tiger bashing goddess Li Qin climbed to the top, this impression was temporarily broken, but it came true again this year. The top four candidates are Liu Yifei, Zhou Huimin , Qiu Shuzhen , and Zhu Yin. It is an indisputable fact that the influence and participation of the

Tiger Fighting Goddess Competition is decreasing year by year. Last year, (ID: DomoreDumou) analyzed the 6th Tiger Punch Goddess Contest (previous article: "Hupu Goddess, the more you do it, the cooler you do it"), and the exposure outside the station has dropped significantly compared to previous competitions.

The voice of "fried cold rice is boring" in the station

This year, even the popularity of the station has almost halved. Last year, the number of votes in each group in the first round was close to 90,000, and this year, there were less than 45,000 in the final. Whether the selected goddess Hupu can represent the true "straight men's public opinion" needs to be marked with a question mark.

But on the other hand, the content production logic in the field of film and television dramas does make it objectively more and more difficult for straight men to choose new goddesses. Long-form video works for male audiences are declining, and a considerable part of them do not need to construct the image of "goddess". More female sex consumption scenes may have been transferred to new positions such as short videos and live broadcasts, but the "Internet celebrities" appearing in these scenes are difficult to be truly recognized by the audience.

So, the goddess in the eyes of straight men, there is only one way to go retro.

Movies don't need goddess

In this year's top 32 nominees for Hupu Goddess, goddesses from movies are not mainstream, and most of them come from Hong Kong films of the last century. There are only four exceptions, namely Zhang Ziyi from "Crouching Tiger, Hidden Dragon", Ni Ni from "The Thirteen Hairpins of Jinling", Guli Nazha from " Sewing Machine Band " and Lin Zhiling from "Red Cliff". , and the latter two also seem to focus on drama actors and models.

Why can't movies produce goddesses? Looking at the box office charts of Chinese actresses, you may be able to draw some conclusions.

In this list, the first place is comedian Ma Li . Since 2015's " Charlotte Troubles ", the combination of Shen Teng, and Ma Li once became the face of China's comedy film market. After that, Ma Li also appeared in many comedy works, many of which were well-received at the box office, and even played the role of "goddess" in " Shameful Iron Fist " and " The Killer Is Not Too Calm ". But in the final analysis, these works serve comedy effects, and even if they are positioned as "goddesses", they will inevitably need to be ugly. In Hupu, straight men often debate whether Ma Li is suitable to play the role of "goddess". Behind the debate is the nostalgia for the big screen goddess in the traditional aesthetics of the previous generation.

is followed by Zhou Dongyu and Bai Baihe . Although the films starring the two are mainly romantic films, they all have a "tomboy" style, and it is obviously difficult to conform to the "goddess" image in the aesthetics of straight men. Especially Bai Baihe, before the scandal in 2017, she was the highest-grossing actress who had been leading for many years at the box office. The trend of "chicken movies" that she brought up has once become a popular category in the film market.

"Chicken Movies" originated in Europe and the United States, referring to romantic movies with relaxed and romantic plots, with female characters as the core, and men relegated to supporting roles. Since 2011 " 33 days of lovelorn " became a dark horse at the box office, this character hasThe series model began to be quickly replicated, providing a new possibility for romance films on the big screen. To a certain extent, this is also a manifestation of the awakening of domestic women's independence consciousness. In addition to these two specific types of

, the remaining actors who are close to the goddess level are also the types that audiences often evaluate as "movie faces" and "advanced faces", such as , Shu Qi, , Zhang Ziyi, Ni Ni, etc. This may be a major feature of the big screen. Due to the large size of the cinema, the appearance, demeanor and temperament of the actors need to stand the test of close-up, not simply "the higher the appearance, the better."

Let’s look at the top-grossing movies at the current box office. Although the audience includes men, there is almost no need to construct a “goddess” in terms of settings. Among the top 10 domestic films at the box office, war films and comedies are the main ones. In works such as " Changjin Lake ", "Wolf Warrior 2", and "Wandering Earth", the demand for female characters remains at the level of group portraits; and in comedies such as " Chinatown Detective " series, female characters are only ridiculed. Objects and tools to advance the plot. It can be seen that there is no soil for the birth of "goddesses" in these most popular films in China. The only thing

has the tendency to construct a "goddess" may be the tenth-ranked " Mermaid ". Like the old Hong Kong films, Zhou Xingchi has been dedicated to discovering "star girls" for decades. It's a pity that the film's reputation is not satisfactory, and the follow-up works of Lin Yun and are far from keeping up.

"The Mermaid" Lin Yun

In the early stage of the development of commercial film , the film is a machine that satisfies the male gaze, such as Marilyn Monroe and other "sweet" goddesses occupy people's attention, Hollywood 's commercial film thinking is also great To a certain extent, it has affected the development of Hong Kong movies, and the combination of handsome men and beautiful women has become an essential element of commercial films. However, mainland commercial films started late. Since the beginning of the 21st century, represented by Feng Xiaogang and Zhang Yimou , the most popular domestic films in the market have basically been comedy films and war films. The core experience provided to the audience is Light-hearted humor and visual spectacle, not on beauty consumption. On the contrary, some small and medium-cost romance films provide the object of gaze.

can form the image of the goddess in the public memory, so it can only stay in the impression of Hong Kong films.

dramas do not do male frequency The field of

dramas is the field with the most nominations for the Tiger Punch Goddess Competition, among which Jin Yong's drama deserves to be "the light of male frequency". Jia Jingwen who plays Zhao Min and Gao Yuanyuan who plays Zhou Zhiruo have all been elected as the Goddess of Tiger Punch in the past, as well as Jiang Xin who plays Mu Wanqing and Li Yitong who plays Huang Rong are also shortlisted this year.

Poison Eyes mentioned in previous articles (previous article: "The Worst Jin Yong Drama, Always the Next One"), in the first decade of the 21st century, although the remake of Jin Yong's drama is already wearing pearls However, in the past ten years, it has been difficult for a new batch of Jin Yong dramas to break through 6 points, let alone create a new generation of "Jin Yong Goddess".

encountered difficulties in the adaptation of the old IP, and the new male frequency IP failed to continue its glory.

In 2019, the great success of " Celebrating More Than Years " opened up the "first year of male frequency" in the drama market, but since then, except for " Son-in-law ", no other works can continue its influence. The male-frequency IP " in the snow", which had high hopes, finally scored less than 6 points on Douban, and the controversy was huge.

is precisely the success of "Celebrating More Than Years" and "The Son-in-law", which brought Li Qin and Song Yi and two new candidates for goddess - one was last year's champion, and the other was before the first round of this year's competition. The 32nd place in the pre-voting defeated the first place Wang Xinling .

Poison Eye has analyzed it in previous articles (previous article: " cannot speak for all male TV dramas"), if the trend of female-themed dramas is constantly changing, then male-frequency dramas are still there Explore the production method of industrial assembly line. What's more, in the field of drama, women have always been the main audience. The emergence of "Celebrating More Than Years" and "My Son-in-law" also has the help of many female audiences behind it.force. Men's TV dramas prepared for male users are not realistic from the perspective of the market. Relatively speaking,

may be more interested in a group of realistic dramas represented by Noon Sunshine . Although this type of drama is not a male frequency, compared with mainstream types such as sweet pets and ancient puppets, which are specially tailored for female users, the male market is slightly larger. Li Shiqing in

" Begins " reached the top eight in one fell swoop, becoming the only "little flower" in this year's top eight, which also shows the power of popular dramas. However, "The Beginning" is also slightly different in the overall sequence of works of Noon Sunshine, and rare elements such as fantasy and suspense are added. Most of the real reality dramas focus more on "shortcomings among parents", and obviously lack the soil for the birth of "goddesses". The concept that

can win against Yang Mi but lose to Zhu Yin

's concept of male and female frequency actually appeared after the rise of online literature, but it also coincides with the development trend of the drama market. In the past TV era, dramas were popular, men and women, young and old all sat around the TV to enjoy them together. Now that we have entered the era of video platforms, episodes have become fragmented. People enjoy their favorite episodes with their own devices, and satisfying the tastes of specific groups has become a prerequisite. Male users who lack potential and are difficult to please will inevitably become a neglected part.

There is no channel for variety shows

If the goddess is not just an actress, then there is another important source, which is the talent show.

has gone from " Super Girl " during the grassroots draft period to the 101-series draft during the idol development period, and then to "'s sister ", which taps 30+ artists. There are "goddesses" in different periods of the variety show. output.

"Super Girl" is a variety show that focuses more on singer selection. The singing ability is the first evaluation system, and the appearance itself is relatively backward. In addition to the barbaric growth of the star-making industry in those years, many players who were once a smash hit follow-up "stardom" and did not gain enough exposure. There are not many stars who can still be named. In this year's Tiger Punch Goddess Competition, Liu Xijun was the only "goddess" from "Super Girl".

​​fans canvass

, but the 101-series draft that focuses on creating idols is different. Singing, dancing, and appearance are all important criteria for measuring idols. And most of the trainees from idol companies are not "grassroots" in the traditional sense, and have already experienced a cruel screening before entering the industry. It is a pity that since the fire of " Creates 101" in 2018, the idol variety show has been suspended after only three years of development. In addition to the phenomenon-level popularity in the first year, the popularity of the program in the following two years has only stayed in the circle, and the public awareness is quite limited. After the

program came out, idols themselves lacked a stage for further exposure in China, and becoming an actor or singer was the only way to get promoted. But acting is not the role of idols, and idols with excellent acting skills are rare, and can only be gathered in the idol drama category that does not require high acting skills. After the music industry broke away from the record era, it was also in a recession, and it was difficult for a simple singer to gain enough public recognition.

In this Tiger Punch Goddess Contest, although there are Chen Zhuoxuan , Wang Yijin , Liu Xiening , Zhao Yue , Yang Chaoyue , Wu Xuanyi six "goddesses" from the draft, and basically They all ranked at the top of the pre-voting stage before the game, but they all fell into the first round without exception. This just shows that its influence mainly stays at the level of fans. Once it enters the broader passerby, its popularity is not as high as it seems.

Some of the top 32 in the pre-match draft

After the draft was suspended, the "draft that is not a draft" and "Sister Riding the Wind and Waves" had to fill the star-making gap. This year's top 32 finalists for Hupu are Wang Xinling and Zhang Hanyun . Although they are already well-known actresses, "Sister Riding the Wind and Waves" has really made them popular. The former ran away for half his life and returned as the leader of Sweetheart; the latter added the charm given by the years, showing mature intelligence.

It is worth mentioning that Wang Xinling was the first place in the pre-competition pre-voting stage, but lost to Song Yi who was 32nd. According to reports from Hupu users, Wang Xinling's pre-voting is the first, and there is an element of Wang Xinling's fans outside the station who swiped their votes, pointing the finger at hundredDegree "dishwashing diva" it. This bar friend used the newly registered account to post a large number of Wang Xinling related water stickers on Hupu, and Wang Xinling's pre-match popularity topped the first.

Song Yi overtook Wang Xinling

This is also an internal logic that an idol artist is difficult to obtain the title of Goddess of Tiger Punch. Male users always stand on the opposite side of the logic of fan circle most of the time.

and the Tiger Punch Goddess Contest has always adopted the PK system, which to the greatest extent avoids the situation where a small group of groups repeatedly swipe tickets to bring the championship. In the direct voting competition, the user votes for his favorite people, while in the PK competition, the user chooses the one that he or she likes more favorably in each group. Therefore, in such a competition system, the votes of passers-by will not be divided, but will automatically unite as an "anti-fandom force". Under such circumstances, no matter how cold the goddess of Tiger Punch is, and no matter how many navy troops are swiping tickets in the station, it is difficult to be influenced by the fan circle.

Hupu User Analysis "Fan Circle Power"

Short Video Only Net Red

Movies and Dramas Do not rely on goddesses to attract attention, where can straight men go for women's pornography?

answer is short video and live. In the early days of the rise of short video platforms and live broadcast platforms, they were based on a large number of soft porn and edge ball content. With the tightening of supervision and the convergence of the platform's demand for the mainstream, the current content of the edge is relatively reduced, but the beauty bloggers and anchors are still the top of the platform.

Poison Eyes has previously sorted out the changes of the "Douyin Goddess" from Wenwan to Jingchuan Liyu (previous article: "From Wenwan to Jingchuan Liyu, the History of Douyin "Goddess"), in Douyin , the threshold for the goddess to explode is very low, sometimes just a simple action and brainwashing melody can grow into the top of the whole platform. But the speed came quickly, and it was out of breath after a few months without content innovation.

But no matter how many female bloggers and anchors emerge, they cannot escape the shackles of the word "Internet celebrity". There is always a barrier between Internet celebrities and celebrities. On the one hand, people are consuming the content produced by Internet celebrities more frequently, but on the other hand, they think that Internet celebrities are "difficult" in a slightly serious and formal occasion such as the selection of "goddesses". Climb the Hall of Elegance".

last year's Tiger Punch Goddess Competition, in order to adapt to the new Internet soil, even specially launched the goddess selection of the Internet celebrity track. The "Border Ball" anchor " Xuanzi Ju 2 Rabbit" was broadcast live on Douyu and Huya . " became the champion. And this year, after there is no Internet celebrity track, there are no more "Internet celebrities" among the candidates.

anchor "Xuanzi Ju 2 Rabbit"

From the point of view of the essential logic of the product, the content of long video is for all public dissemination, and it is a "creative god" activity that is pushed to the front of the stage. The content of short videos is fragmented, live broadcasts are routine, bloggers and anchors are less "constrained" in content supply, and the platform's logic of holding people is not "creating gods" but "disenchanting" , so there are only "edge female Internet celebrities" and "female nerves", but no dignified "goddesses". In the past text community period,

, as well as milk tea sister , Nansheng and other first-generation Internet celebrities, based on the information that stayed at the picture level, reached the influence of breaking through the circle, and gained recognition among the entire netizen group . After the application recommended by the short video algorithm, the popularity of even the top Internet celebrities can only be concentrated within the circle of interested users, and it is even more difficult for users outside the site to understand.

In essence, the realistic production logic of the entertainment industry has long not focused on men as the main audience, and it is difficult for men to clearly find their own position in entertainment consumption. But the hormone business for male audiences still exists and is enduring, but its manifestation is no longer the popular, stared and fantasized "goddess", but the fragments scattered in the corners of the Internet.

At the same time, the improvement of women's gender awareness and the rise of the right to speak have also made the female image in the cultural and entertainment products more subjectivity, and the shaping of "God" has a richer dimension.

But this is an era of disenchantment after all. "God" is in everyone's heart, and "God" is no longer a consensus.