Recently, Haomai Baijiu, a brand of Yuncang Winery, signed a contract with Hong Kong actor Lv Liangwei as the brand spokesperson. So far, Haomai Baijiu has three star spokespersons, namely the bold and generous Lv Liangwei, the elegant and elegant Wu Qihua , and the happy and easy-going . Full stop, which also represents the concept of Haomai liquor: bold, refined and joyful.
Yuncang Winery is affiliated to Hainan Yuncang Winery Co., Ltd. It is an online sales platform for traditional wine business and a member of China Alcoholic Drinks Association. Compared with traditional wine business,
provides online services such as product display, ordering, statistics, and customer management that are consistent with offline business and online business, so as to realize the integration of online and offline sales business. On-site purchase and delivery can also be placed online and shipped from the warehouse according to the order information, reducing multiple transfers and saving costs, allowing consumers to enjoy more affordable prices.
Lu Liangwei is a Hong Kong actor. The movie " Fighting Horses for Shanghai Bund " was broadcast on the iQiyi platform. If you click to watch it, you will find that the most frequently appeared keyword in the barrage is Lu Liangwei. The audience missed Ding Li in Shanghai, and lamented that the actor was still in good condition. This Hong Kong actor who was born in 1956 has been proud of "Shanghai Bund", has been in and out of " Fuguimen ", and achieved " Lame Hao " with arrogance. He has done " Shanghai Emperor ", which has gathered thousands of people, and he can also wash away the lead and interpret the birth legends of Bodhidharma and Shakyamuni...
Lu Liangwei, who has passed his old age, is in the complicated entertainment circle. In " August 1st ", he played General Ye Ting, handsome and compelling, with both form and spirit, and received eight. The director and political commissar of a studio praised him, and he was given a set of military uniforms; in the action film " fuse ", he took all the literary, opera and martial arts together. In addition to fighting, he also revealed the inner world of the gang boss. , The gang boss played by Lu Liangwei in the play has a very full image. On the one hand, he does a lot of evil in the gang, on the other hand, he is very filial to his mother, and he is also very affectionate to the two brothers. The three-dimensional and comprehensive, the connotation of the film is therefore more profound. The attractiveness of handsome and masculine men adds a lot to the film.
Lv Liangwei at each stage has created a more three-dimensional and individual character in front of the audience with different high-quality images. The cooperation between Haomai Baijiu of Yuncang Winery and Lv Liangwei is exactly the deep fit between Lv Liangwei's colorful image and the concept of Haomai Baijiu brand. Lv Liangwei has created many classic screen roles with his own strength over the years, showing the heroic and heroic temperament. This is why Yuncang Winery signed Lv Liangwei as the spokesperson of Haimai Liquor. Just like the slogan of Haimai Liquor, "Life is heroic, drink heroic", it shows The pride, boldness and atmosphere of life.
It is understood that Yuncang Winery has been carefully polishing its products since its establishment, pursuing high-quality, high-value and cost-effective products, which are deeply loved by consumers. The signing of the spokesperson this time uses Lv Liangwei's personal image as a breakthrough for the brand to leverage traffic, strongly builds its core competitiveness, and enriches the multi-dimensional marketing system of Yuncang Winery, which is bound to further promote the rapid development of the brand.
According to Guo Dongwei, president of Yuncang Winery, at the signing ceremony, my country has a long history of wine culture. China is not only the capital of liquor, but also a major producer and exporter of liquor. Compared with wine, the market for liquor is significantly larger and the competition is fierce. The empowerment of the brand through the spokesperson can give the brand a certain advantage in the market, and more importantly, let consumers remember it deeply.
Yuncang Winery provides Internet online services according to the traditional wine wholesale business. It can pick up the goods in batches or ship them from the warehouse one by one according to the order . The dealers do not advocate stockpiling except for the wine for display. The operation is flexible and the focus is on services. In the terminal storefront, in the alcohol sales of the terminal storefront, HOMANLIS has empowered the brand through its spokesperson, bringing more sales possibilities to the market.
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