" Hidden in the Dust " was as unpopular as ordinary literary films at the beginning of its release.
It has been a long time in the past that literary and artistic films have generally been "applauded but not well received", but in recent years, with the film's marketing, fans have begun to buy it, making many literary and artistic films taste the sweetness. For this reason,
divides the film into four levels of bronze, silver, gold and platinum based on the box office situation and marketing cases of literary and artistic films in the film market in recent years, and organizes a box office illustration.
Bronze literary and artistic films
According to incomplete statistics, works with a box office of less than 15 million accounted for 58% of the market in the past five years. These include "Awesome! Youth", "The Willow Waves Hearing the Orioles" and so on. "Hidden in the Dust" director Li Ruijun 's previous work " Passing the Future " belongs to this category, and was shortlisted for the Cannes Film Festival "A Kind of Concern" unit. The marketing focus is on starring and producer Yang Zishan , promoting her to lose weight for the film without being paid. However, Yang Zishan's popularity is limited, and the marketing topic is mediocre, and the box office finally stopped at 2.54 million. The core problem of
is that the main creator has a low popularity and a single marketing, which cannot break through the core literary and art fandom.
Silver literary film
works with box office of 15-50 million. According to incomplete statistics, it has accounted for 12.5% of the market in the past five years. These include "Old Man in Mountains and Rivers", " Rabbit Violence ", " Lanxin Grand Theater " and so on. Among them, " a spoon " created by and Chen Jianbin, , which is directed by the actors, belongs to this category. Chen Jianbin naturally became the focus of marketing. Curiosity Marketing, with the blessing of two major marketing campaigns, has a box office of 22.49 million. The film
generally has high resources, and will also carry out circle-breaking marketing on the main creator and topic, but the communication is limited and cannot reach more audiences.
The golden literary film
has a box office of 50 million to 100 million yuan. According to incomplete statistics, it has accounted for 14.6% of the market in the past five years. Among them are "Assassin Nie Yinniang", "Dog Thirteen" and so on. Among them, Wu Tianming 's " Hundred Birds Chaofeng " hit the US team 3, and the film was compressed. Relying on producer Fang Li kneel down, the event marketing played a turning point in the box office, which reached 86.752 million. But on Douban, some people left messages like "Kneeling down to the movie" and "I have committed embarrassment when watching it."
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