In recent years, the popularity of online concerts, concerts and other online performances has remained high. All kinds of artists have entered the game one after another, and various performance methods have appeared one after another. The capital of all parties is constantly seeking greater market development space. The online performance market is very lively, but behind the booming market, problems are gradually emerging. In order to further optimize the business environment and guide the healthy and orderly development of new formats, on September 26, Ministry of Culture and Tourism released the "Notice of the Ministry of Culture and Tourism on Regulating the Operation of Online Performance Dramas (Programs) to Promote the Healthy and Orderly Development of the Industry". (Draft for Comments)" (hereinafter referred to as "Opinions"), open for comments. It is planned to stipulate that holding online concerts, concerts, etc. should first apply for a network cultural business license , and live broadcasts should be broadcast in a delayed live broadcast mode. In addition, the concept of the purpose of online performances (festivals) has been further clarified, and the conceptual boundaries between online performances and online live broadcasts of commercial performances have been determined, and various measures have been taken to promote the prosperity and development of the online performance industry.
clarifies the concept of online performance
From the online concerts of Andy Lau , Luo Dayou , Li Jian to the hot search on Weibo, to the online live performance of Beijing People's Art Theater "Tea House" to brush the circle of friends, Various online performances and plays continue to break the circle, attracting the attention of audiences all over the country. Online concerts, concerts, music festivals and other online performances also show a rapid development trend, which not only meets the spiritual and cultural needs of the people, but also injects new vitality into the performance market, and related problems also follow. On September 26, the Ministry of Culture and Tourism issued the "Opinions" to guide the orderly development of the industry from various aspects.
's "Opinions" clarified the concept of online performances (shows), and determined the conceptual boundaries of online live broadcasts of commercial performances. It is clearly pointed out that online performances (programs) include concerts, concerts, music festivals, stage dramas (including operas, dramas, dance dramas, musicals, etc.), folk arts, acrobatics, and foreign characteristic stage arts and other performances. It is an Internet cultural product formed by real-time dissemination or uploading and dissemination in the form of audio and video through the Internet, mobile communication network, mobile Internet and other information networks.
broadcasts the stage performances held overseas through the Internet, provides the recorded stage performances in the form of audio and video through the Internet, and provides stage performances without live audience or virtual stage performances specially produced for Internet communication. It provides four performance forms for stage performance activities, which all belong to the category of providing online performances (programs).
Online concerts and other delayed live broadcasts of
for the specific process of online performances, the "Opinions" emphasizes that engaging in online performances (programs) business activities should be in accordance with the relevant regulations of " Interim Regulations on Internet Culture Management " to the province where you are located. The administrative department of culture and tourism shall apply for an online cultural business license whose business scope includes "online performances (programs)".
The operating unit of online performances (programs) shall establish and improve the content management system, set up independent content management departments, and be equipped with professionals who meet the needs of the content review work to be responsible for the content management of online performances (programs), and strengthen the management of comments and barrage. Real-time monitoring of other user-generated content. Online performances (programs) provided by live broadcast shall be broadcast in delayed live broadcast mode, and special personnel shall be arranged to conduct real-time supervision of online performances (programs), and content problems shall be blocked and dealt with in a timely manner.
For the provision of imported online performances (programs), the relevant units shall report to the Ministry of Culture and Tourism for content review, and can only be provided to users after the content review is passed. To provide domestic online performances (programs), it shall report to the Ministry of Culture and Tourism for the record within 30 days from the date of providing it to users. Among them, imported online performances (programs) refer to online performances (programs) whose participants include foreign actors, or whose venues or recordings are overseas, or whose copyrights of virtual actors and virtual stage performances belong to foreign-funded institutions or foreign personnel. ) item. According to
's " China Internet Development Statistical Report ", as of December 2021, the number of live concert users in my country was 142 million, accounting for 13.8% of the total netizens. It has also been mentioned in previous reports that the WeChat video account's online concert investment promotion plan has been scheduled to the end of this year, and it is expected that more Uranus superstars will sing in the future.
At the same time, Chinese opera troupes and performers are also exploring how to move the stage into the live broadcast screen. Beijing has previously launched the "Grand Opera to Watch""Beijing Cloud Performance Week", 79 repertoires and 81 performances were broadcast online, covering Kunqu Opera , Peking Opera , Huangmei Opera and other operas, attracting more than 90.67 million people watching online, allowing the audience to stay at home. You can feel the charm of opera performances, and online performances continue to attract the attention of the audience.
responds to the demands of industry development and the actual market difficulties, and the "Opinions" also respond at the regulatory level. Management system, set up an independent content management department, with professionals who meet the needs of content review work to be responsible for the content management of online performances (programs), and strengthen real-time monitoring of user-generated content such as comments and barrages.
In addition, "Opinions" It is also pointed out that operators of online performances (programs) should be encouraged and supported to provide online performances (programs) with high-quality content and in line with the socialist core values of ; literary and artistic performance groups, performance brokerage agencies, and performance venue operators use the Internet for The public provides performance activities, and creates and operates digital performance products; professional stage art institutions participate in the production of online performance dramas (programs) to promote the development of new performance formats. Xu Jiachen, an analyst of
performance industry, said that the popularity of online performances has increased, attracting various audiences. Fang Capital has entered the game, and the operation mode is becoming more and more diversified. The release of the "Opinions" is conducive to the standardization of the online audio-visual space and further promotes the healthy development of the online performance industry. If online performances want to go a long way, it is necessary to select high-quality products in the future. Do more exploration in terms of content, and use advanced technology to create more high-quality performances with both style and visual effects.
Beijing Business Daily reporter Zheng Rui Han Xinyuan
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