Sohu Entertainment Zhuangao (Shan Jin/Wen) CP has heated up the summer file.
"De Gravity" ( Wang Hedi , Yu Shuxin ) and "Wu Lu Ke Escape" ( Wu Lei , Zhao Lusi ), these two real-life CPs boosted the popularity of the show. CP fans have once again proved their worth, producing materials, contributing traffic, providing discussions, and making consumption.
It's a pity that love is like a gust of wind, and it goes away after it blows.
During the broadcast of " Canglan Jue ", Wang Hedi's love-related entries were permanently searched; after the episode ended, Yu Shuxin started the next CP non-stop; Wu Lei and Zhao Lusi were rumored to have scandals, and even paparazzi began to dismantle them. CP - "It's fake." The
publicity period is over, the bonus is in hand, and the idols go their separate ways, leaving only CP fans to continue chasing the phantom of love, waiting for the next fit.
Marketing and Guided
"80% of the CP is marketing." Cecilia told Sohu Entertainment. The integration of
during the publicity period, the interaction on Weibo, the interaction on the set in the early stage, and the fermentation of public opinion in the later stage, all have the participation of publicity companies.
Drama Announcement Cindy usually focuses on the interaction of the protagonists when choosing the tidbits on the set. In Cindy's view, these interactions can only be regarded as normal interactions between colleagues, "I didn't say it was particularly sweet, but if CP fans are already on the top, they will dig deeper."
" you are my glory " event Picture, picture and text have nothing to do with
"There are materials and public opinion to guide, and then there are CP fans. does not have marketing, and CP is actually very difficult to do. "
Cecilia said that she had done a play before, and the two protagonists in the play There is a lot of interaction, and the relationship between the characters is very sparkling. But since this is a pair of male and male CPs, they can't do marketing, and the two protagonists don't cooperate, so there is not much CP-related content found on social platforms.
The cooperation of the artists is very important in the CP business such as the set-pieces, live broadcasts, and Weibo interaction.
artist promotion Xiaobei said that when the artist is single, the quality of the episodes is online, and the two parties have a good private relationship , she will be more willing to cooperate with CP marketing.
"If the private relationship between the two is really good, and the team is not that important, you can feel it without special speculation on CP." However, Xiaobei has also seen artists who have received CP bonuses deliberately open business in front of the camera, but both parties Personal relationships are not that good.
may also involve coffee. Cecilia said that one of the prerequisites for CP marketing is to balance the traffic between the two parties. "If one is too different, one party will definitely disagree."
In Cecilia's experience, second- and third-tier artists will be more cooperative with CP marketing. "Artists who are on the rise, I hope to go one step further and be easier to bind. The first line is difficult, but if the second and third lines are bundled well, they will directly rise to the first line." There are sparkling interactive tidbits, and CP fans will also gather.
"Wu Lu can escape" CP fan Lily told Sohu Entertainment that she usually confirms the spark between the two actors through the behind-the-scenes video. "Dixin Gravity" CP fan Grapefruit also expressed the same opinion. The spark and richness of 's off-screen materials are the important reasons why she likes real-life CP.
becoming a CP fan is just the first step. For producers and artist teams, the second step is more important—making data, buying business, guiding public opinion, and contributing traffic.
Lily and grapefruit both said that they would make data for both CPs. During the broadcast, Xiyou purchased the magazines of the two actors, and she will also produce CP-oriented videos on the short video platform, the highest one being close to 50,000 likes.
for CeciFor Lia, she doesn't need to communicate with CP fans to cooperate with propaganda. "If fans really feel that they hit CP, fans will retweet them when they see it. Their public opinion direction is basically the same as our psychological expectations. What we have to do is to guide fans."
She commented on CP fans, "If you use it well, you can add bricks and bricks to increase the popularity of the show."
"Two Matches" and "Unbind"
During the promotion period of the
drama, the two parties of CP are a community of interests and enjoy the dividends together, but during the promotion period In the end, each has his own way to go.
One way is to collaborate again. After the two " Double World Favorite Concubine ", Liang Jie and Xing Shaolin collaborated again on " You Are My Destiny ", and the official blog deliberately borrowed the "Double World Favorite Concubine" in the promotion. heat.
"You Are My Destiny" has been linked to "Double World Beloved Concubine" many times during the promotion,
" Under the Sun " (formerly known as "'s Hands ") After the broadcast, Peng Guanying and Cai Wenya also two With "Arrived Unexpectedly", the high praise comments in the Douban short comment area all pointed to the second match of these two actors. Bailu and Luo Yunxi also collaborated again on "Long Moon Ember" after " is half honey and half hurt ".
It's just that such a harmonious and decent second cooperation also has limited conditions.
"The extent of CP's business is not entirely under the control of the artist team. For example, the show wants you to combine to do more publicity, such as two-person variety shows and business invitations, is more work machines are pushing this piece. Things move forward. " Xiaobei told Sohu Entertainment.
Among them, the popularity of the artist also plays a decisive role. The peak period of
"bundling is when both of them are in the second and third tiers, and the episodes are broadcast relatively successfully. After a year or two of , if one of them is not as popular as the other, or both of them become big traffic, CP It definitely falls apart straight away. " Cecilia said. The other way of
is to untie, which is not so beautiful, to shred CP and break fantasy.
Not long after the end of "The Secret of the Orchid", Wang Hedi's online amateur girlfriend has been on the hot search for several days in a row. Yu Shuxin continued to promote "'s Small Forest " and formed a new CP with Zhang Binbin . During the broadcast of
" Xinghan is brilliant ", "Wu Lei Xiang Hanzhi " once topped the hot search in entertainment; Zhao Lusi was repeatedly exposed by paparazzi for romance-related scandals.
Push the time forward, the ending cloud song of " Liuli " has contributed to the classic dark scene of "the history of CP unbinding" - Cheng Yi and Yuan Bingyan There is almost no eye contact, and their positions are also Not close enough. This move caused a lot of controversy, and fans from all sides fell into a scolding war.
is in the fan circle, and these actions are called "purification" - making CP fans become the only fans of a certain party.
It's just that Xiaobei feels that being rumored is inevitable after becoming popular, and it has nothing to do with the so-called "purification".
"The operation of an artist is actually not as complicated as everyone thinks. 's girlfriend was ripped off, and a large part of the reason is that he is popular. This is something that male artists will experience after they become popular. Your private life and feelings will definitely be discussed. ."
But "purification" is still the direction that all artist teams hope to go. Xiaobei admitted, "Whether through CP, drama, or role, I definitely hope to become a personal fan of the artist. As an artist, I always hope to output personal content. "
may take the initiative to "purify" It is difficult to achieve "the right place and the right place and people"The ideal effect of , but the unbinding of is the fate that almost every pair of CP cannot escape. Even if
does not deliberately "purify", even if "decent break up", after the end of the promotion period, the CP concentration will gradually dissipate.
Xiaobei said , it won't cut off immediately, but it will control the degree and reduce business. "The two cannot be bound all the time, after all, it's just one role. I still have new works behind me, and there will be new jobs all the time. Actually, CP won't last long. "
Another special case is, " If an artist obviously refuses to tie up with another person, 99% of the time it is the artist's own will. "
Cecilia told Sohu Entertainment that at work she had contact with a male artist who caused controversy for unbinding CP, "This teacher has his own ideas and does not cooperate with CP marketing. "
abandoned
In fact, the popular "purification theory" in the fan circle is difficult to really hurt CP fans. When
saw Wang Hedi's girlfriend on the Internet, grapefruit did not favor the other side, she believed that airborne fever Searches are all "capital operations".
At the same time, she maintains a high degree of self-examination, "CP is what I want to knock, and there is no official announcement to be together, what qualifications do fans have to make irresponsible remarks at the commanding heights of morality. "
Even though Wu Lei and Zhao Lusi have scandals, Lily still hasn't lost her fans.
She doesn't believe in the so-called purification. "The word itself is a fandom, used to attack opponents and snap hats. If one party goes down, his fans will definitely scold the opponent for purifying. Such remarks are extremely extreme and childish. "
Probably no fan group is stronger than CP fans. They are always vigilant about "purification", to survive under the siege of only fans , while ignoring cynic passers-by.
faces those who question CP is too fake Lily sneered, "People who don't knock will definitely question it, because there is no official announcement, it's understandable. "
When an artist connects two CPs at the same time or seamlessly, grapefruit feels that it is an inevitable work need, and even a little like it, because with business comparison, there will be a lot of "double-label sugar".
can really make CP The broken heart is probably from the artist's official BE (Bad Ending) certification.
Lily said that if one of the parties has a real CP, she will drop the fan, and if there is deceit, she will step back. CP has not been for more than half a year. If they meet, Lily will also lose her fans. "A real couple will never have no interaction at all. If they haven't intersected for more than half a year, they are definitely not a real couple, and there is no need to fight. "
The former "Land" ( Luhan , Dilireba ) has a small CP fan, who has been scolded by Weifan, and has been ridiculed countless times for "the CP you knocked on is fake". The video area of station B "stealed her life". But the moment when she really lost her fans was the day when Lu Han officially announced his relationship.
In Xiao Xiao's opinion, CP really made "Run" popular, "Who doesn't know that CP is a traffic password? ? "It's just that the shelf life of CP fans is a bit short.
In the short publicity period, CP fans exchange data, traffic, money, and time for a phantom about love. Just as unbundling is the fate of CP, being abandoned seems to be CP. The fate of fans.
Xiaobei admitted that their maintenance of CP fans is limited to the promotion period, and based on "character needs", can't be in business just for CP fans, after all, CP doesn't last long. , CP fans are happy. ”
Whenever an artist attends an event with a fan quota, Xiaobei will only contact the official fan supportYes, CP fans will not be notified separately, "CP fans don't have a so-called official account. It's strange to say that it's official, who will admit it? ruthless.
Grapefruit doesn't take the cooling-off period after the drama announcement to heart. "There are so many CPs, this one is over and there is another one. As long as I change quickly, the house won't collapse for me."
(Xiao Bei, Xiao Bei Xiao, Grapefruit, Lily, and Cindy are all pseudonyms)
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