Hong Kong Cordyceps King Chen Ende had an emotional entanglement with TVB Huadan Li Jiaxin , so he stopped advertising cooperation with TVB in a fit of anger, directly causing TVB to lose over 10 million in advertising costs. After Chen Ende stopped advertising on TVB, he directly advertised on TVB's rival TV stations, including Kai TV, ViuTV and other platforms. Although some people describe Chen Ende as an unsuccessful courtship and private use of public tools, it is understandable that Chen Ende is a big boss and has the right to make business decisions, and TVB has nothing to do with him. But things are not absolute. After more than half a year, Chen Ende suddenly recruited Zheng Yuling and to be the brand spokesperson and shoot advertisements, which indirectly broke the ice between Chen Ende and TVB. Now Chen Ende has put the advertisement on the TVB platform again. The ice has been broken.
Chen Ende started smoking the advertisements on TVB as soon as he said it. That was because he was rich and self-willed, and rich businessmen couldn't swallow that breath, so he hurt people with his own heart, but in business, business interests should always be put in front . Although it is true that ads are not placed on TVB, they can be placed on other platforms, but the effect of ads is not as obvious as , which is a fact. Nowadays, among the TV stations in Hong Kong, the ratings are the highest, and the audience's favorite is TVB, so its influence is definitely not comparable to other TV stations. Even if Chen Ende is rich, he will not continue to do this kind of loss-making business, so it is a matter of time to "return" to TVB.
However, it was Chen Ende who announced that he was cutting his seat with TVB and was leaving, so if he wants to continue to cooperate with TVB, he can only do it. If you take the initiative to openly ask for peace, you are afraid that you will lose face and leave a laughing stock to the outside world. You can only take the opportunity to act and rely on a middleman to bridge the gap. This middleman is Zheng Yuling. Chen Ende chose Zheng Yuling as the brand spokesperson, obviously because Zheng Yuling is well-known, and more importantly, she has a good relationship with TVB, especially with high-level executives, so it is more convenient for communication and matchmaking.
In fact, Chen Ende asked Zheng Yuling to cooperate, and he also paid a great price, including endorsement fees and advertising fees, and also spent more than 10 million before and after, to promote the cooperation. Zheng Yuling received such an expensive endorsement fee, and naturally she did not forget to work hard. In addition to being good on social platforms, thanking Chen Ende, and praising his team for professionalism, she also helped Chen Ende meet with TVB executives and put on a "Hetou Wine". ”, to resolve the previous misunderstandings and disputes between the two sides.
Looking back at the ins and outs of Chen Ende and TVB, the initiator is still himself. The process of the whole thing is that Chen Ende has always liked TVB Huadan Li Jiaxin very much and intends to pursue each other, so he takes special care of her in private, and has invited many times to have dinner and discuss business affairs. This incident was discovered by the media and a group photo was published. Due to being over-hyped by the media, the outside world believed that Li Jiaxin had agreed to Chen Ende's pursuit, forcing Li Jiaxin to respond publicly, never having any non-work contact with the other party, and resolutely stating that there would be no room for development in the future. In order to avoid suspicion, Li Jiaxin also refused to attend the activities related to Chen Ende, which made Chen Ende quite dissatisfied. He believed that Li Jiaxin was absent from his activities and made unreasonable demands, and TVB should bear the greatest responsibility.
TVB's response at the time was that the company wanted to protect the rights of artists to the greatest extent possible, so I asked Li Jiaxin beforehand. Li Jiaxin said that he could attend the event, but the two parties could not take a photo alone, even if they took a big photo together, they could not stand together, let alone. Accept a visit together. In Chen Ende's cognition, this is disrespectful to him. He thought that he was the boss and invested so much money in TVB, but he was disliked and made so many unreasonable demands. They took away all the advertisements cast on TVB, and also threatened to ask TVB to explain it, but TVB was also very tough and ignored Chen Ende at all, and the two sides broke up unhappily.
Judging from the status quo, the last compromise should be Chen Ende. From a private point of view, I am afraid that Chen Ende still can't let go of Li Jiaxin. Although he was publicly rejected by the other party, it did not affect his investment in Li Jiaxin. Li Jiaxin's current public self-confidenceThe self-directed and self-acted micro-movie was invested by Chen Ende. From a commercial point of view, TVB is still the best delivery platform in the current Hong Kong TV media. If he cuts off this channel just for his own sake, he will lose more than the gain. It is inevitable for businessmen to talk about business. of. As for the development of personal feelings, it can only be said that the twisted melon is not sweet.
PS: The pictures are all from the Internet
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