Liaoning Satellite TV's "Happy Rice Rice Grains" hits the air: the original sketch is close to reality, showing the new look of a happy community

"China Art News" liked Liaoning Radio and Television Station 's new season of original sketch drama " Happy Rice Rice Grains " - the original sketch drama is close to reality, showing the new look of a happy community.

"Thousands of households are good, the country is good, and the nation is good." The new season of the original sketch drama "Happy Rice Rice Grains" created by Liaoning Radio and Television Station is currently on the air. The new season of the program is based on the theme of "promoting the main theme and sings praises for positive energy". In terms of content, it is based on the life of the common people. By telling the stories of ordinary people's parents' short lives, firewood, rice, oil and salt, it reflects a prosperous, happy and harmonious new era and new life; in terms of design , while taking a series of original sketches with full of laughs, new jokes, ingenious structure, deep connotation and clear theme as the main form of expression, it also incorporates many fresh elements of the moment and beautiful family stories with realistic themes in recent years, highlighting the performance. The program theme of "New Era • Family Fun". The new season of

"Happy Rice Rice Grains" inherits and develops the pure northern comedy style, expresses it with comedy stories that the audience likes to hear and the language full of Northeast regional characteristics, integrates into the current social hotspots, and adheres to the program design of originality, intention and care, breaking the Space boundaries, deep empathy and high resonance with the public.

stills of the sketch drama "Happy Rice Grains"


Ingeniously integrates the characteristics of the times

shows the happy life of the people in the new era The big sketch stories focus on the people and things around them, and tell Chinese family stories well with the help of artistic techniques full of northern regional characteristics and comedy characteristics.

The new season of "Happy Rice Rice Grains" is closely related to the contemporary issues of the current society in the selection of sketch stories. With the community as the carrier, by vividly interpreting the way of getting along with neighbors and the large and small affairs in the community, it not only shows the new era The happy life of the community also shows the efforts made by Liaoning Province in the construction of the community. For example, the sketch "I Want to Do Public Welfare", which takes the filming of public welfare promotional videos for the top ten good neighbors in the community as an introduction, advocates mutual help among neighbors, which not only reflects the concept of "being good to neighbors and partners with neighbors", but also shows A beautiful picture of community life in the new age.

At the same time, the new season of "Happy Rice Rice Grains" program is bold and innovative, especially the stage design is enhanced, and the newly developed smart robots, smart supermarkets and other technologically intelligent life products in recent years are integrated into the scene design. Keeping close to the characteristics of the times of social development, the ingenuity shows that the program keeps pace with the times and has a new look.

​​stills of the sketch drama "Happy Rice Grains"


Close to the social reality attentively

Resonate with the whole network with multi-dimensional contact Afterwards, he gained a high reputation, and he approached the new life of the people with subtle observation and careful creation, which aroused a strong resonance among the audience. The

sketch "Celebratory Events" tells the new changes in the family of rice grains through three happy events, and shows the happy life of the people in the new era. The solid content and attentive narration have made the topic Happy Rice Rice Grain's new season happy events on the Weibo platform with a reading volume of 4.29 million+. And the sketch "High Blood Pressure" is a humorous way of deducing modern people's wonderful decompression methods, leading the audience to focus on the social issue of "decompression", and winning 14.07 million + for the topic of "What are your wonderful decompression methods"? The number of readings, and once on the Weibo hot search list.

At the same time, the new season of "Happy Rice and Rice Grains" is also blooming everywhere on other new media platforms. The sketch "Family with Two Elders" closely follows the theme of "family culture", focusing on contemporary parent-child relationship and elderly care issues. , has a high degree of discussion on the Douyin platform, among which the topic of which words parents are easily misunderstood by their children has reached 6.46 million +, and has been on the main Douyin list;The story setting of cherishing the wind and strong resonance has made its associated Douyin topic actor full stop to exchange a villa for a bungalow for repayment with a view volume of 45.66 million+, and once again appeared on the main Douyin list.

Stills from the sketch drama "Happy Rice Grains"


interpreting China's ten-year social development

highlights the social value of literary and artistic works The heart interprets the social development of China in the past ten years, showing the social significance of the program itself.

The sketch "Apple is Red" takes the first secretary bringing goods as the starting point, allowing the audience to see the new kinetic energy provided by rural e-commerce for rural revitalization; the sketch "Fire Drill" has passed a fire drill, calling on everyone to know firefighting knowledge from dolls Grab it and use practical actions to publicize fire protection knowledge to the audience; the sketch "Sudden Visit" interprets the colorful life of the elderly university and shows the positive and progressive spirit of the current elderly... The new season of the program uses comedy methods from many From the perspective of showing the development of China's society in the past ten years, the sketches created by the in-depth life show the social value and social responsibility, and hold a gift to welcome the victory of the 20th National Congress of the Communist Party of China.

The new season of "Happy Rice Rice Grains" is a comedy program that is deeply loved by TV audiences across the country. With witty jokes and penetrating golden sentences, comedy is no longer just superficial, but has entered a broader and deeper in the world. These works not only make the audience laugh, but also show serious social phenomena and people's livelihood hotspots. Some media commented that the new season of "Happy Rice Rice Grains" "always adheres to the hotspots of people's livelihood, closely follows the local atmosphere of the times, describes the happy life of the people in an all-round way, records the pace of development in the new era, and provides creative ideas for comedy works. a new source of thought."


Source: China Art News