"Long Moon Ember" became popular before it was broadcast! The trademark is laid out immediately after the startup, and there is no room for squatting

On September 21st, the Xianxia drama " Long Moon Ember ", directed by Ju Jueliang , starring Luo Yunxi and Bai Lu, released a character poster of "Obstinence and Mutual Life".

The play is adapted from the novel "Black Moonlight Holds the BE Script" written by Teng Luoweizhi, an author of Jinjiang Literature City. It tells the love of Li Susu (played by Bailu), the daughter of the head of the Hengyang sect, and Tantai Jin (played by Luo Yunxi), a generation of demon gods. Killing stories.

The specific broadcast time of the play has not yet been announced, but the publicity has spread all over the Internet. Nowadays, "Long Moon Ember" is also "popular before it is broadcast", and many viewers expressed great expectations.

According to China Trademark Network query results, as early as November 2021, Hangzhou Rex Culture Media Co., Ltd., the producer, submitted a total of 19 applications for the registration of the "Changyue Ember" trademark, all of which have been successfully registered . The 19 pieces of and are also the only 19 pieces of the "Longyue Ember " trademark.

The show started on November 5, 2021. It can be seen that it applied for trademark registration at the first time. has a strong sense of trademark protection and has effectively defended against trademark squatting.

market untouched trademark first. The exclusive right of a trademark is determined by applying for registration, and only the approved and registered trademark is protected by law. The scientific layout of trademarks plays a vital role in brand promotion and protection of their legitimate rights and interests. What are the precautions for

trademark registration?

First and foremost, the trademark application must be timely. my country's trademark registration adopts the principle of first application. The same trademark is approved for the first registered trademark, and rejected for the later registered trademark. Only timely application for registration can prevent rejection due to falling behind.

Second, when determining the trademark name at the beginning of trademark registration, you must pay attention not to use the generic name! Such as the normative names involved in the industry and the commonly used nicknames, abbreviations, common names, etc. in business practice. For example, you can apply for the " apple " trademark on electronics, but not on the fruit category. No matter what form the trademark is composed of, it must be novel in conception and unique in style, so as to distinguish it from other similar products.

Third, if your trademark has both graphics and text, be sure to apply separately. The substantive examination of a combined trademark is subject to a sub-element examination. Any element in the combined part constitutes the same or similar to others, and the trademark as a whole will be rejected. The separate application undoubtedly improves the success rate of registration. In actual use, it can be used separately or combined at will, which can be said to serve multiple purposes.

Fourth, as for the color of the graphic trademark, we recommend that you choose black and white. After the registration is successful, the color can be played by itself, and you can match it how you want. However, if you apply for a designated color trademark at the beginning, after the registration certificate is issued, it must be used in strict accordance with the approved trademark and must not be changed.

Fifth, the inquiry before applying for a trademark is an important task. At present, the number of trademark applications is huge every day, so it is very easy to apply for registration of trademarks that are identical or similar to others. Only through inquiry can we understand the situation of 's prior rights and , and reduce the rejection rate.

Finally, if you lack experience in trademark registration, it is recommended that you submit an application for trademark registration through an agency. The agency has rich experience in trademark agency and a professional team, who can formulate the best trademark layout and problem solutions for you, and maximize the chance of successful trademark registration. Gaowo Intellectual Property provides you with one-stop service from application to litigation.

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Source | Beijing Gaowo IP (ID: gaowoip-com)

Editor | Beijing Gaowo IP (ID: gaowoip-com)

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