In the semi-enclosed corridor space, why did the child disappear out of thin air in just a few minutes? Recently, 's drama series "Disappearing Child" based on "Sea Anemone" was launched on Hunan Satellite TV on August 29, and was simultaneously broadcast on Mango TV Monsoon Theater. , directed by Zhao Xiaoou , Zhao Xiaoxi , starring Tong Dawei , Wei Chen , Yu Wenwen, and Li Sidani 's special role in the family suspense drama has soared after its broadcast and has become the most popular recently. A suspenseful drama.
1. High-energy plot, reflecting multi-faceted human nature The larger mystery of a unit building, the seemingly unacquainted strangers are inextricably linked, delicately designed into a multi-line narrative that is connected to each other. The drama shows a series of stories of love and hate between a group of children from broken original families and their parents. The narrative rhythm is tight and has the fireworks of life. This sense of reality makes the story more interesting and chewy. .
"Gone Child" once released a preview of the script killing version, tells the story of the characters' respective growth from the perspective of different characters, and the whole drama also continues this multi-perspective narrative method. The beginning of the story is full of suspense. Yang Yuan's son, Yang Mo, suddenly disappeared in the corridor, and a couple's life conflicts with anxiety and lack of understanding were brought into focus. With the development of the plot, the hidden stories of Yuan Wu, the girl in suits, Xu Enhuai, the landlord Lin Chuping, and policewoman Zhang Ye gradually surfaced, and the little-known stories behind different families were gradually introduced. In the intersection of interlocking cases, the characters are gradually full and three-dimensional.
The Yang family in the play is a "problem family". Parents can't really understand their children. Strict family education has become the trigger for Yang Mo to leave home. Xu Enhuai's family, who is similar in age to Yang Mo, is even more deformed. She is regarded as a burden, and her lonely and precocious personality makes her yearn for the warmth of home. Yuan Wu, an unemployed vagabond, was once a high-achieving student, but he played a good hand of cards to a pulp, and his family and future were ruined by the vice of gambling. Because of his mother's deformed love, he was unable to be independent all his life until his father died unexpectedly. In order to continue cheating his father's pension, he actually hid his body in his room. In
"The Disappearing Child", the disappearance of Yang Mo and the case of Yuan Wu's corpse are the main narrative cores. They seem to develop in parallel with each other and have nothing to do with each other. Ultimately, storylines intertwine in parallel, revealing unexpected mysteries.
This play constantly explores the secrets of the characters by building a multi-narrative network. Each group of stories is like a mirror, which is enough to reflect multiple aspects of human nature. "Gone Child" reveals many problems in current family education through suspense, and also involves real issues such as native families, women's safety, husband and wife relationships, and unemployed youth, making this drama both suspenseful and realistic. It is not only full of stories, but also has a warm humanistic care.
2. Theater format, exploring the way forward
In recent years, it is gradually becoming a trend for dramas to be broadcast in theater format. After the "Gone Child" was broadcast in the Mango Monsoon Theater, it received good market feedback. The Mango Monsoon Theater was officially launched on May 24, 2021, to meet the audience by producing and broadcasting short series. The overall style of the series covers a variety of themes based on the continuation of the "warm realism" tone. Although the subject matter of is relatively broad, Monsoon Theater generally prefers episodes with short episodes, long single episodes, high-energy plots, and realistic styles. Last year, the realistic drama ", I'm good in another country, ", which focuses on the lives of urban women, was broadcast on the Monsoon Theater, which caused a heated discussion, making it a landmark work of the Monsoon Theater. It is reported that "I'm Good in a Homeland" has been played more than 1.1 billion times on Mango TV, and the Douban score is even higher.A whopping 8.4 points.
At the same time, Monsoon Theater also adopts the parallel method of self-made and copyright to increase the audience, and continuously improve the quality, hit rate and cost performance of the episodes. The anti-poaching theme " Wolf Hunter " launched by Monsoon Theater last year precisely targeted the hard-core male audience, got a bigger break in the circle, and gained a wider and diverse audience. Explore and break through.
In addition, iQIYI 's Mist Theater was launched in the second quarter of 2020. The main content is suspense-themed short dramas. Theater experience. Mist Theater has so far released " Ten Days Game ", " Crime Hunting Guide ", " Hidden Corner ", " Very Witness ", "Doomed", "The Silent Truth", "Goodbye, Then One Day", " Octagonal Pavilion Mystery Mist ", " Deadly Wish ", "Who is the Murderer", "Gold Rush" and other suspenseful dramas, among which "The Hidden Corner" and "The Silent Truth" and other dramas became popular at the time. The model launched its own brand in one fell swoop.
So what changes has the wave of platform theaterization brought to domestic dramas? According to the popularity and quality of episodes, this trend is undoubtedly conducive to the quality of episodes to the greatest extent. Different user groups play different types of content, which is the innovation direction of future drama reform and the focus of platform layout.
Third, brand effect, to create an overseas brand
iQIYI Mist Theater has 12 episodes, suspense, theater-style production and broadcast, as well as Douban high-quality overall high-quality content output to overseas markets , many works have been Successfully achieved distribution in many countries and regions around the world, including Japan, South Korea, Singapore, , Malaysia, , and China, Hong Kong and Macau. The Mist Theater, to a certain extent, has solved the two major problems of insufficient supply and uneven content of domestic suspense dramas in the past, and has a milestone significance for the circulation of domestic suspense dramas in overseas markets.
Among them, the work "The Hidden Corner" in the Mist Theater was introduced by WOWOW, the first private satellite pay TV station in Japan, and became the first Chinese TV series introduced by WOWOW TV station, and it was also the first modern domestic drama broadcast on its platform. , which premieres in early 2021. At the same time, "The Hidden Corner" was broadcast on SBSViceland in Australia, which further raised the expectations of overseas markets for Chinese dramas. In addition to Australia, "The Hidden Corner" has been broadcast on ChannelA in South Korea in December. At the same time, 's "The Hidden Corner" won five nominations for the second "Asian Content" Award hosted by the Busan International Film Festival in South Korea. In addition, Mist Theater's "Ten Days Game", "The Hidden Corner", "The Silent Truth" and many other suspenseful short series will be launched on mainstream TV stations in China, Hong Kong and Macau, as well as in Japan and South Korea.
On the other hand, the overseas distribution of Mango Monsoon Theater is also very gratifying. After the work "I'm Good in Another Country" in Monsoon Theater was launched on the Mango TV International App (MangoTV), the distribution reached more than 195 countries and regions around the world, YouTube search The related entry videos have been viewed 900,000 times, and the score on the authoritative scoring website IMDB is as high as 8.0. The brand effect generated by
platform theatricalization has continuously enhanced the popularity of Chinese dramas overseas, and guided the domestic online dramas to the route of high quality. of film and television works.
Summary
suspense dramas have gradually become the new elites going overseas in recent years, which has changed the situation that domestic suspense dramas are cold overseas. Jiuxiang Media deeply cultivates the number of overseas distributionsWith rich distribution strategy and distribution experience, I hope to have the opportunity to lead more high-quality suspense dramas to go abroad in the future, increase the overseas market share of Chinese suspense dramas, and promote the exchange and trade of global film and television culture.
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