In the past two days, the news of Li Jiaqi 's upcoming comeback has become "the first melon in the world of live broadcasts". The news said that there may be two ways to make a comeback. Prior to this, Li Jiaqi's team had already begun to spread out in the direction of public opinion. Even if Li Jiaqi could not come back directly, the form of frequent establishment of people will help the members of the behind-the-scenes team to make their debut in other forms, making preparations and paving the way.
Li Jiaqi's test for comeback has been carried out almost every month since the live broadcast room suddenly went offline on June 3. The peak appeared after August, and the first round lasted from August 2 to August 9. , At that time, the news on the Internet was that Li Jiaqi would make a comeback at the end of August. This round of small peaks started before the Mid-Autumn Festival and reached its peak after the Mid-Autumn Festival holiday. The information on the Internet is that Li Jiaqi will be back at the end of September.
During these two periods, a lot of information was uploaded to the Internet, and the themes and ideas were basically the same. First, it emphasized personal strength and influence, and second, it emphasized the setting of female friends. Third, emphasize Li Jiaqi's live broadcast room.
According to Li Jiaqi's comeback plan reported on the Internet, the main purpose of appearing in public welfare activities for resuming work and production is to "establish people" and demonstrate Li Jiaqi's social contribution.
's operation routine is obvious, that is, in the short term, use public opinion to build momentum and put pressure on relevant government departments, resulting in a kind of Li Jiaqi with huge influence, who is the number one figure in live broadcast e-commerce, represents the entire industry, and has the ability to control the female group. Linking Li Jiaqi's comeback with whether it affects the progress of the industry, whether it conforms to public opinion, whether it affects the economy, etc.
Every successful person is 1% talent, plus 99% hard work, including Li Jiaqi, Wei Ya , Sydney, Luo Yonghao , Dong Yuhui and others, no one can be casual successful.
However, for live broadcast e-commerce anchors, and even the entire live e-commerce industry, whether it is Li Jiaqi or other anchors before, they are all typical examples of having the opportunity to stand out under the background of this era. Attributing the achievements of the entire industry to a certain individual, infinitely magnifying personal ability and denying the progress of society, and using public opinion to extend the ethos of personality worship from the economic field to the social side are a trend worthy of vigilance.
As for the "personality" of female close friends, it has always been the capital of Li Jiaqi's life. Li Jiaqi and his team have a very deep understanding of the female group as the main consumer.
But superficial phenomena may not represent everything. Li Jiaqi has repeatedly made disrespectful remarks in the live broadcast room. For example, "a 25-year-old woman has begun to grow old" creates age anxiety, "pregnant women are ugly, and they go to plastic surgery after giving birth" to create anxiety about appearance, disrespect for mother groups, etc., or to female guests and assistants in the live broadcast room It can be seen that Li Jiaqi's inner understanding of women is still relatively shallow.
At the same time, for some products, Li Jiaqi often shows inconsistencies, just because he failed to achieve his purpose. The more obvious case is the Yuze incident. I have to admit that the domestic product Yuze was indeed promoted in Li Jiaqi's live broadcast room. During the honeymoon of cooperation between the two parties, Li Jiaqi hyped the product and touted it to the extreme. However, after the two parties did not continue to cooperate due to contract issues, Li Jiaqi even publicly accused Yuze in the live broadcast room more than once. The wind reviews on the Internet also turned extremely fast, and Li supported, from product quality to price, there was a lot of praise on the Internet. If Li did not support it, he started a full-scale abuse attack. According to observations, on social platforms, during the honeymoon between Li Jiaqi and Yuze, there was never any negative content about the product. But after the two sides broke up, a large number of such content went viral on social platforms, and even forced a brand to issue an emergency statement.
has to make people wonder, how did such news come from? Is there someone behind the scenes?
In order to make a comeback, Li Jiaqi and his team used various platforms to create their "positive image" and "personality" to create pressure from public opinion. It is reasonable to some extent, but it inevitably leads to the following questions: If the formThe elephant is really positive, so why make it? If the "personality" is positive, why do you need to justify it? From a correct historical perspective, the positive role of a character will not be obliterated, and deliberate whitewashing and cover-up must be problematic. As the saying goes, if something goes wrong, there must be a demon.
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