This year's Mid-Autumn Festival, a total of 11 new films were released in mainland Chinese theaters, including "Hello, Brother" by the Happy Twist team, Yi Yang Qianxi 's " There is Her in the World " and Zhang Jin and starring " wolves ", all have a certain degree of attention. Because
has a certain degree of attention, on the first day of its release, the above three films have won the daily box office champion, runner-up and third place respectively.
In fact, in comparison, among the above three films with a certain degree of attention, only "Wolf Pack" starring Zhang Jin has a good reputation, and the other two are rated as bad films by most audiences.
At present, "Hello, Brother", which won the daily box office champion, has officially been "released" by word of mouth. Its score on Douban.com is only 5.9 points, which is lower than the passing line.
won the runner-up at the daily box office, "The World Has Her", also attracted a large number of one-star and two-star negative reviews on the Douban website. Many people think that they have been "deceived" by this film.
Under normal circumstances, the audience's word-of-mouth has a huge impact on the box office performance of a film. Good word-of-mouth means higher box office, while bad word-of-mouth means lower box office.
But this phenomenon did not happen in "Hello, Brother", "There Is Her in the World" and "Wolf Pack".
The first two films with bad reputation still ranked first and runner-up on the second day of their release, while the daily box office of "Wolf Pack", which had a good reputation, dropped directly to the 11th place.
Since "Wolf Warriors 2" in 2017, it is difficult for us to see an action movie that makes people feel excited in domestic theaters, and today's "Wolf Pack" is a rare and relatively good one in recent years. action movie.
is hot-blooded, exciting, and full of tension, which is the general opinion of the audience on "Wolf Pack". It can be seen that this film has been recognized by most of the audience, which shows that this film is still excellent.
However, it is such a movie with the best reputation, but the box office performance in the Mid-Autumn Festival is the worst. The box office in two days was only more than 11 million, and the box office in three days was less than 13 million. According to this trend, the final box office of "Wolf Pack" is expected to be around 20 million, which is far less than Haiqing 's niche movie " Hidden into the Dust ".
has a good reputation but the box office performance is so poor. The main reason may be that the starring Zhang Jin does not have box office appeal.
Audiences can go to the theater to watch "Hello, Brother", mainly because this film is produced by the Happy Twist team.
Audiences can go to the theater to watch "There is Her in the World", because the starring is the very popular Yi Yang Qianxi in the film.
and watched all the films starring Zhang Jin, but found that none of them achieved high box office. For example, " Zhang Tianzhi " in 2018, the cumulative box office was only 131 million yuan; in 2019, " Kowloon Unbeaten ", the total box office was as low as more than 17 million yuan.
's "Wolf Pack" now has a good reputation, but the predicted box office is only about 20 million yuan. From this, Zhang Jin really does not have box office appeal.
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