From People's Daily Online's criticism of Li Yifeng's fans "letting go when they should", to see the business ethics in entrepreneurship


People's Internet Review: Many fans have reached the extreme of idol worship, are obsessed with it, and pursue the "three nos" strategy: do not believe, does not accept, and do not abandon.

In fact, behind this, it is not only the blind enthusiasm and obsessive worship of fans, but also the hypocrisy of the stars. The

Li Yifeng incident also raised an early warning for the majority of entrepreneurs.


In today's society, business ethics and integrity will take precedence. Ethics and integrity are the most basic requirements of a successful business model. The Li Yifeng incident as a negative case. When the news of Li Yifeng's PC just came out , all major brands chose to cancel the contract, and more than 10 endorsed the contract (the brands involved are: Budweiser , Prada, Paris L'Oreal , Liepin, Kyoto Nianci An, Comfort , Luk Fook Jewelry , Duck Duck Down, Mengniu , Real Fruit , Panerai , Golf, Remy Martin XO, Wang Li Security), involved in 2 movies ("Black Gold") Temptation", "Playground") could not be broadcast. The economic losses behind this will be enormous.




Integrity and ethics are the passport to success in today's business society. Good character and personality are an intangible asset and the golden sign of walking in society. In the field of general construction contracting in the real estate industry, a large number of private bosses make loans based on the credit and reputation of the other party in the circle. Only with good personalities can people in the circle give you trust, and you can obtain financing at a low cost to develop your own business.

In the current mobile Internet society, the speed of information dissemination has reached an astonishing level. The credit status of enterprises and individuals can be quickly acquired and spread. As the old saying goes, "Good things don't go out, and bad things travel thousands of miles."

Never touch the red line of integrity and ethics!