Does Li Yifeng need to compensate the endorsement brand party?

At present, Li Yifeng endorses many brands, including HONMA Golf, PANERAI Panerai, Prada , RemyMartin Remy Martin , Kyoto Nianci Temple, Kangbach, Comfort , Wangli Security , Duck Duck down, real fruit , Luk Fook , L'Oreal Paris, Liepin, etc., among which there are some well-known big brands.

At present, 11 brands have clearly stated that they have terminated their cooperation with Li Yifeng, including Real Fruit, Kyoto Nianci Temple, Golf, Sensodyne, Panerai, Luk Fook Jewelry, Prada , Duck Ya, Remy , Kangbach, and Liepin said that the endorsement cooperation with Li Yifeng had expired on July 3, and the relevant publicity had been terminated with the expiration of the contract.

So the question is, will be liable for a large amount of liquidated damages if it terminates the contract due to its own reasons?

According to legal professionals, has the right to unilaterally terminate the endorsement and terminate the endorsement contract if a negative incident occurs unilaterally by a star or the star's company in a commercial endorsement contract, causing adverse effects. For the stars, not only the endorsement fee is not available, but also the brand party will be compensated for losses or liquidated damages according to the contract. If the star or the star's company refuses to fulfill the responsibility for breach of contract, the brand party can choose to sue the other party.

It is conceivable that the brand is not a fool. It must have signed with the stars in advance the artist's breach of contract liability letter and related agreements, and agreed on the liability for breach of contract to ensure their own interests.

Li Yifeng was arrested for visiting prostitutes, public outcry, and his personal image collapsed instantly. As a result of this incident, the brand needs to find a new spokesperson, replace the advertising copy and layout design, and also remove the original billboard, regardless of the brand The potential negative impact on reputation alone makes it fully liable for compensation.

I'm afraid that after Comrade Li He (Li Yifeng's real name) came out, not only did he lose his job, but all kinds of liquidated damages were enough for him to suffer for a long time.