Rhino entertainment original
article｜Editor by Xiaofu｜Piao Fang
You read that right, the most popular online drama in the past two days is a well-known bad drama.
The little-known "Gentlemen of East Eight District " has been on the air silently for a week. However, after Douban released a score of 2.4 yesterday, it immediately exploded on the Internet. With the "halo", a new low score for domestic dramas this year, countless curious netizens came to watch and joined the scoring camp.
is visible to the naked eye. In just over a day, the network popularity of the show has continued to soar. Not only has the search volume soared on the Tencent Video and Mango TV stations, but it has also been firmly at the top of the Douban real-time popular book video and audio list, and the number of ratings has skyrocketed from more than 2,000 people. to 1.5w+.
Up to now, the Douban score of "Gentlemen of the East Eighth District" has dropped to 2.3, of which more than 90% of the audience gave one star.
These days, who is not in the volume production, quality, and compares which series has a higher degree of completion and better content feedback. Nowadays, a bad drama with an extremely low reputation suddenly appears, but it is more curious than those fine Chinese dramas. How did
"Gentlemen of the East Eighth District" do it?
Netizens build scores, and the drama becomes a spectacle again
The first thing to emphasize is that every audience must not be fair when evaluating film and television works.
We will naturally improve our emotional scores for good projects, and we also have emotional venting elements for projects with poor reputation. Just like "Mother's Way", which also aroused ridicule from netizens a few years ago, Douban has only 2.5 points so far. In all fairness, is its production and performance really that bad? Probably not, but it's enough that most viewers don't like it.
and "Gentlemen of the East Eighth District", which has a worse reputation, made a similar mistake after all.
Rhino's biggest feeling after watching it is that everything in this show is so out of place.
Let's talk about the source first. Just looking at the name of "Gentlemen in the East Eighth District", it is estimated that most of the audience will feel foggy, but when it comes to the Korean drama " Gentleman's Character ", I am afraid it is the youth memory of many female audiences. If you don't look closely, you can't find out that this drama is actually a localized product of Korean dramas.
But here comes the problem, "A Gentleman's Dignity" is a Korean idol drama that aired in 2012, and it has been a full ten years since now. Not to mention the extent to which social development has changed the audience's aesthetics, the localization of Korean dramas alone has caused many remakes to fail. "Gentlemen of the East Eighth District" apparently fell into the same pit again.
Judging from the propaganda caliber of this drama, it was originally intended to be positioned as the male version of " Thirty Only " and " Ode to Joy ". The synopsis does have a bit of this meaning: four college roommates have struggled and grown together for many years, achieving both career and love harvests. The ideal is very full, and the script is very familiar. Basically, it is a male growth drama based on the growth of women.
But objectively speaking, female growth dramas can more or less resonate with the vast majority of female audiences. Male growth itself does not match the main audience of the drama, and the excessively suspended content in this drama makes it even more difficult. Countless people can't swallow. The core of
"Gentlemen of the East Eighth District" claims to be male growth, but the actual content basically has little to do with growth. Let’s talk about the four male protagonists first, one of them drank too much at a party and strayed into a strange woman’s room, and was extorted for money and privately.After reading it, he turned his head and found that it was the airborne new superior, so he started the classic happy enemy mode-the old-fashioned routine is so old that people can't believe that this is a domestic drama in 2022.
is a gold medal luxury seller who can sell a wall bag to a rich woman in the daytime, and is a socialite surrounded by women in a nightclub at night, and finally succeeded in soaking up the female president to the pinnacle of life. There are also two male protagonists with a slightly lower rank, a nympho male fan who is a chef and a female idol finally married, and even the most normal university teacher among the four can be ambiguous with female students.
As a female audience, Mr. Rhino has to sigh that such a vulgar and exaggerated plot design, even if it is turned into a standard idol drama, not many people may buy it.
In addition to the outrageous plot settings, the details of "Gentlemen in the East Eighth District" are full of slots, and they completely walk around the thunder point of the female group.
plays the role of Zhang Han, who started as a domineering president. has not seen his skills for many years. It was another time laughing and laughing with foreign beauties at a seaside pool party, and also being the top performer at the company's press conference. Driving a luxury car and living in a good house, every time I see the heroine, I first suspect that the other party has plans for him. He even maliciously speculated that the other party had an improper relationship with other men, and took the position of executive by means of means.
At the same time, in almost every episode, the male protagonist is outputting the trivial life insights to the audience through the screen. Regardless of how educational it is, greasy is real oil.
and the scene in the play that aroused heated discussion among netizens today, a good shot of helping the heroine who is about to fall, actually became an embarrassing scene of pulling women's underwear belts in broad daylight.
The words and deeds of this character alone are enough for the audience to sentence "Gentlemen of the East Eighth District" to "death penalty" several times.
Not only that, but even the casting of this drama was almost unanimously criticized by the audience. Four middle-aged male protagonists whose average age is steadily over 35 years old, with their confident faces. If it is a middle-aged idol drama, the female audience disagrees; if it is made for male audiences, the protagonists have to go the way of an idol drama.
may really be as a netizen said, this drama may be a "reserved place for men's fantasy" for men in the sinking market.
can, but no need
joking is not nonsense, adaptation is not nonsense.
also does not have to expect every domestic drama to be a unique new product on the market. The audience's taste is tricky, but it is not so difficult to serve.
made a big taboo in "Gentlemen of the East Eighth District", in the final analysis, it was still planted in the wrong place.
first said that the main audience of the drama market itself is the female group, and most of the projects on the market are originally aimed at female audiences. Especially in recent years, the wave of female themes has almost swept the entire film and television market. From movies to drama series, creators are eager to cater to female audiences with more independent and self-improving tags, and enjoy more market dividends by pleasing female audiences.
So as a male group drama, "Gentlemen of the East Eighth District" is fundamentally opposed to the mainstream market. Of course, judging from the content of the episode, the casting and makeup tell us that the show is still intended to win back female audiences.
Since they want to rely on idol dramas, the criterion for female audiences is nothing more than whether they can satisfy their male fantasies and their desire for love. As a result, do you want to see the handsome guy?Yes, there is no content to watch, and female viewers are also offended by the ubiquitous male gaze.
It is true that the unprofessionalism of the main creative level may also be the influence of "Gentlemen of the East Eighth District" to such a degree. In this drama, Zhang Han and not only acted as the starring role, but also the producer and screenwriter of the drama. It can almost be said that he dominated the birth of this drama.
Previously, he had also devoted himself to promoting his projects in many programs, revealing that he had put a lot of effort into the show and had been polishing it for three years. It's a pity that the text is off topic, and it's useless no matter how long it is written. How can the audience in front of the screen care about how much ineffective effort is behind a bad drama.
leave professional work to professional people, and "Gentlemen of East Eighth District" makes us realize the importance of this point again.
In 2022, when boutique dramas are emerging one after another, an out-of-place "Gentlemen from the East Eighth District" seems to break into the drama market wearing a "reverse bone", becoming a rare life flavor for the audience.
joking aside, we still hope that there are fewer such projects. After shouting for so long, it can't be turned into a joke by these few wonderful people, right?
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