With the popularity of the three ancient puppets in the summer, the leading actors have also started their own journey of attracting fans. The first two articles respectively wrote about the changes in the pattern of the male and female protagonists of the ancient puppets after this summer. In this article, I would like to talk about your fans’ journey.
, as a magic weapon for attracting fans, the word CP can be said to be ubiquitous.
relies on it for the emergence of a new force in the draft, relies on it for the popularity of film and television dramas, relies on it for actors to convert audiences into fans, and relies on it to create stars and promote popularity in variety shows. Since
is such a powerful tool, it is natural for everyone to control it, from employers to star teams to fans.
However, after several years of internal entertainment operations, the negative consequences of CP making stars have become more and more prominent, which makes CP dance more and more a technical job that dances on the edge of a knife.
won't talk much this year, just talk about the CP part of film and television dramas, and talk about its necessity and boundaries.
1. Does the film and television CP have to operate? Does the CP of the
drama have to be open? In the early years of
, the vast majority of viewers probably believed that dramas should rely on quality to conquer the audience, and rely on the acting skills of actors to make the audience feel immersed, while relies on CP business to gain topicality and reputation, which is somewhat crooked.
But this concept has gradually been shaken in the past few years. After the social platform has deeply participated in the comprehensive dissemination of film and television dramas, especially when the era of short videos is coming, except for the audience who only watch TV, the pure viewing of film and television as a work almost no longer exists.
previews, tidbits, interviews, announcements, live broadcasts, and ... The peripheral content outside a series of works has become more and more numerous, with a stronger and stronger sense of presence, and its influence on the project has become more and more important.
To some extent, They have constituted "consumer entertainment" together with feature content.
Play volume, box office, topicality, audience word-of-mouth, investment situation, when all these indicators are tightly tied to a film and television drama, all the means of publicity related to performance, naturally, greet as many as you can, In this case In the publicity period, the degree of cooperation between the protagonists and the protagonists has become more and more important. The business of
's protagonist CP has naturally become the common appeal of stakeholders.
From the audience's point of view, idol film and television works are essentially artificial dreams, and the beautiful love of the characters can easily be projected on the actors. In the pre-Internet era, the audience's empathy and projection can only be made up by their own brains, but At the moment, this kind of consumer demand can be satisfied from multiple angles and in all directions, and the more satisfied and the more you want, naturally. Many viewers of even believe that it is the obligation of film and television drama to create a sense of atmosphere where CP extends from the inside of the work to the outside of the work. The demand for
is strong, and the supply has huge benefits. A great example of
is Chen Qing Ling . It created a precedent for using tidbits to fry real-life RPS back to the CP of the drama, and let all the industry see the huge temptation of this model. Since then, domestic entertainment has not been in business without CP.
This year, when Dou Xiao did not meet the needs of fans during the broadcast period, and the heroine Chen Douling opened a business, but interacted closely with his girlfriend He Chaolian, the fans' anger was instantly ignited.
So drama CP must be open?
Today, cooperating with publicity actions is a necessary clause written in the actor's contract. The number of co-operation, how to cooperate, time, method and quantity must be clearly stipulated.
On the other hand, 's "drama CPF→real CPF→purification to pure fans" is too effective to attract fans, and it is a huge temptation for every ambitious idol actor.
So the key is, how does operate?
2, do non-single idol actors have original sin?
Before discussing how to do business, let's discuss another question, do non-single idol actors have original sin?
Many years ago, when Luhan officially announced Guan Xiaotong , we discussed the question of "whether idols can fall in love". The answer is actually very simple: what you sell in the entertainment industry determines whether you have the right to fall in love.
If male idols rely on to sell perfect boyfriends and set up to attract fans, then falling in love is a betrayal of supporting their fans. Once it is exposed, it is logical to quickly collapse and lose fans.
But with actors, it's a bit more complicated. Needless to say,
is a talented actor. They don't rely on fans to support them, and they don't rely on people to eat. In essence, what they sell is professionalism. Naturally, they like to talk about it how they want, get married, have children, divorce and remarry, as long as there are no major scandals, there is no problem.
But idol actors are considered to be stepping between idols and actors. Speaking of strength, it may not be possible to obtain resources through professionalism alone, but a beautiful face and a character that can make the audience feel immersed together constitute the capital based on the entertainment industry. Idol actors like
, especially male idol actors, when their self-management model is getting closer and closer to idols, and when their commercial value is more and more dependent on the purchasing power of fans, fans and even audiences have more and more demands on them. The closer you get to idols.
Especially during the show, (who has the potential to become a pure fan), fans will hope that the male and female protagonists will not have any relationship information to interfere with their viewing of the show and CP, so as to have a barrier-free viewing experience. There is an ambiguous, fake and real dream atmosphere between the drama CP and the real CP. Maybe they don't necessarily want what happened to the hero and heroine, but they must maintain a state of "something can happen", the so-called "available".
This is why "My Fortress" got off to a good start, and was interrupted by the exposure of Ma Sichun's romance.
This is also why after the second half of " Star Man is Splendid " Wu Lei broke out in love, the momentum of attracting fans has greatly decreased, and CPF have turned their backs.
This is also why " Freeland Jue " Wang Hedi became popular after the trend became obvious, rumors about girlfriends often hung up on hot searches, and many drama fans expressed their downfall.
In the current internal entertainment ecology, (thought to be single) male and female protagonists broke out in a three-dimensional relationship during the show, which has an obvious impact on the performance of the show. Therefore, it is difficult to say whether is a fan of Leeuwenhoek, a media paparazzi, or a competitor , who have frequently been rumored of love. But as long as the audience believes it, it will work.
So, what is it like for a well-known non-single idol actor to appear in an idol drama?
lacks CP help. If dramas have poor qualifications, and the male and female protagonists in the drama lack CP sense, then the chance of making noises is even lower. For details, please refer to " Good Days, Good Times and Geometry "
But If there are really explosive points in the drama, and if the hero and heroine in the drama really have a sense of CP, things will be a little embarrassing. For example, this year's hot " Menghualu ". When almost didn't fry RPS at all, many CP fans of dramas were converted into real CP fans, and they began to hope that the two could develop something in reality. It's a pity that Chen Xiao was a high-profile official who announced a high-profile marriage. Not only was he married and had children, but the other half was also a well-known actress, so many CP fans vented their anger on Chen Yanxi .
the only exception seems to be Ren Jialun . However, he quickly got married and gave birth after " Datang Glory ", which indeed directly led to a large number of fans losing fans and a long-term downgrade of resources. It was not until " " unexpectedly exploded that he returned to the scene. one line.
can have this luck, but also rely on his very strict protection of private life, amateur wife never exposed.
But because he is married and has children, he refuses to take part in kiss scenes in every idol drama, which has also caused controversy about whether actors should be dedicated, but this is another topic.
From the overall point of view, non-single idol actors are not guilty of the original sin, but have a natural disadvantage in the perspective of self-substitute by film and television audiences: Yu Gong, will affect the common interests of the work, and privately, is also difficult to play in the "drama CP". Fans → Real CPF → Pure Fans ”, which benefits from the conversion process, will also hand over the extra traffic to others.
This is also why fewer and fewer idol actors choose to open their relationships, most of them keep a secret about whether they are single or not, and do not ask or answer.
3, the official guide to stir up real people, is there a limit?
talked for a long time, as a film and television drama CP, how should we do business?
In other words, is there a clear line that is both dedicated and not regarded as an official guide to fry real people?
I have to say that the line of is getting blurry, almost no.
a few typical examples.
1, the press conference of the hit drama " Liuli ", the sweet interaction between Cheng Yi and Yuan Bingyan helped the drama's popularity reach a new height.
At the end of the show less than a month later at the cloud song meeting, Cheng Yi's behavior of avoiding suspicion like a virus completely angered fans of the show and CPF: You were the ones who led us to eat real people in the first place, but now you've turned your face after the show. are you too?
reproduced the intimate scenes in the plot at the press conference, is it a real person? Is it considered disrespectful and disrespectful to be eager to clear the relationship at the Yunge Conference? During the airing of
2 and the dark horse drama " Royal Gift of Little Treasures ", the dramas that became popular due to word of mouth unexpectedly attracted a lot of CPF characters, and the leading actors of the two classmates also worked hard to sing the drama and actively operate the drama. The sound is really not easy, so some words that seem to be borderline are also used in propaganda.
As a result, after the male protagonist's relationship with Wang Churan was exposed during the closing period, CPF shouted that he was fooled, accusing the show and the actors of leading the speculation.
Actor uses character tone to promote, uses some ambiguous words of , is considered a professional or a real person?
3, before the release of last year's movie "Midsummer Future", Zhang Zifeng Wu Lei's series of tidbits detonated the whole network, the sweet and beautiful atmosphere of the two lovely children made many people shout, not to mention the movie The CP residual heat of " loves ". But when the movie was released, the audience found that the two people in the movie were not even a couple. They exclaimed that they were cheated, and scolded that the real-life CP was deceptive marketing, which eroded word-of-mouth and box office.
In addition to creating a sweet atmosphere in the official materials, the two did not have any other positive personal interactions, so it is not a real speculation, but combining the plot to satisfy the audience is dedicated, and the plot is misplaced.
Let's go back to the question just now: Does have a clear line that is both dedicated and not regarded as an official guide to fry real people?
In the announcements and live broadcasts, in order to satisfy the audience, those who reproduce the plot and classic lines, those who interpret and understand the characters, those who participate in the games and questions and answers as the characters in the play, are the obligations and professional needs of the promotion period? ?
And in the microblogging business, what tone and words do celebrities have to use in order to be regarded as neither perfunctory propaganda nor activeInteracting with rival actors without any hint of an unusual relationship between the two?
is accused of guiding the hardest hit by real people and tidbits. There are countless sweet moments in the tidbits of each idol drama - of course, the scissors Lin Daiyu and Voldemort are full of CP sense, not to mention the male and female protagonists who are already acting as lovers in the crew. However, the producers and the platform have cut out and released similar tidbits, which ones can be regarded as "providing rich and interesting behind-the-scenes tidbits of film and television works", and which ones can be regarded as "deliberately leading the audience to believe in the ambiguity between actors"? Even if
believes that the release of the extras is "deliberately leading the audience to believe in the ambiguity between the actors", how much responsibility does the actor have to bear?
Finally, a large number of fans and bloggers who can benefit from the real dance CP, how much of their behavior is inspired by the drama party and the stars?
Let us ask this question again: What kind of business does have with the audience's powerful brain-enhancing and interpretation abilities, not like guiding real people?
In the eyes of those who are interested in CP, the active interaction of actors in announcements or live broadcasts is "surely close to each other", ignoring each other is "avoiding suspicion in public", laughing and laughing is "surely a young couple", and non-speculative words are "don't take it seriously". The other party is an outsider", the cold scene is "the cold war will be over soon", and the quarrel is "this is not me and my boyfriend". If there is room for interpretation in terms of "true couples", is the boundary of reasonable business really clear?
A very common sentence is that should have a sense of proportion in business. The words
are applicable to many official propaganda that dance CP can be called a scam.
But when the film and television drama ecology has reached the current abnormal situation, is there still an ideal model of "decent and not misleading" in CP business?
The root cause of all this is 's worldwide creative exhaustion , and it is also too much media and too much information that make attention the most contested resource in the world.
When the work itself is not enough to firmly attract the public, when traffic and topicality become the standard for measuring everything, in the long publicity period from the casting of the film and television works, everything that happened around the work of is like a huge Intricate reality show.
Watching this reality show is often more fascinating than watching the work itself.
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