has become a marketing craze in "crossover". The linkage between brand IPs is very "smart". Some of them shine, and the whole life is endless. shame list. Among this group of cross-border IPs that are gearing up for their efforts, there is a "figure" who has been working hard for six years, gaining insight into users' feelings, looking for content fit points, and playing new tricks with linkage again and again, so that the national style +? Full of infinite possibilities, it is a masterpiece of national style immortals who engraved the whole life into the DNA - " A Chinese Ghost Story " mobile game!
Guofeng +? The linkage is endless, and the Qiannv mobile game frequently exerts its efforts. How does
add the national style? Playing new tricks, this is the thinking of "A Chinese Ghost Story" mobile game in every cross-border cooperation. This game has produced many wonderful cases in the marketing of the past six years, from linking with the Jinsha Museum, building the ancient kingdom of Jinsha in the game, interpreting the ancient Shu civilization and poignant stories; The makeup brand Huaxizi has joined forces to hold the "Wai Qing Thrush" challenge to describe the romance and tenderness of oriental love.
"A Chinese Ghost Story" mobile game accurately controls the wisdom of "national style", which has produced a different kind of chemical reaction between the two sides of the IP.
And this time, Qiannv Mobile Games set its sights on the liquor that carries the Chinese charm and the pride of the ancestors, and joined hands with the Chinese liquor brand Shede Liquor to jointly develop the brand custom liquor, and limited the custom title for the "Tiandi Chess Game" champion. The wine gift box makes the national style and wine collide with new sparks.
Qian Nu mobile game is linked with willing wine industry, Tiandi Chess Game promotes Chinese wisdom
is a unique large-scale PVP gang occupying gameplay in the mobile game "A Chinese Ghost Story", and the major gangs in "Heaven and Earth Chess Game" will be transformed into chess, for the city and fight. This also means that players need to make multiple trade-offs and choices on the battlefield. Sometimes abandoning a certain stronghold can give the gang a head start in capturing the central city. Outside the battlefield, how to recruit allies and introduce foreign aid also requires the gang to consider and think.
As the saying goes, if you give up, you will get it. The thought of " willing to " originated from Chinese Confucianism, Buddhism and Taoism schools, and it is in the same vein as China's ancient civilization, and has long been deeply rooted in the broad and profound traditional culture. And "A Chinese Ghost Story" mobile game shows in the chess game of heaven and earth, the core idea of "what you want to get, vertical and horizontal strategy" coincides with the cultural concept of the willing wine industry. In this ingenious national style + wine linkage launched by the two, the chess situation was discussed in detail between the collision of the cups and the cups, and the wisdom and strategies were joked. It carried forward the connotation of willingness and Chinese wisdom contained in the wine culture to the players.
National style + wine joint innovation, celebrate and drink to the king
In fact, in recent years, liquor brands have made frequent moves in cross-border linkage, and the pace of approaching young consumer groups has never stopped. For Shede Wine Industry, through this national style + wine linkage, more young Qiannu players can understand the Shede brand and increase its popularity. For the mobile game "A Chinese Ghost Story" that has been in operation for six years, a large number The mature consumer groups provided support for this joint product - Wisdom Shede.
is different from other IP co-brands, the product quality is average, but the user's feelings are used as a weapon to cut leeks. The product chosen when the mobile game "A Chinese Ghost Story" linked Shede Liquor, Wisdom Shede Liquor, is one of the two main products of the Shede brand, and is considered to be the symbol of Shede Liquor's entry into the high-end liquor market, with a single bottle selling for over 600 yuan , The collection and gift value is extremely high, and it is very valuable.
presented the celebration wine in the cross-server event, expressing the hope that players will drink the celebration wine and wait for the victory of the king. Instead of giving 1 or 2 bottles of expensive but unshareable wine, the mobile game "A Chinese Ghost Story" calls on the members of the gang to drink delicious wine together to make players feel To a strong sense of the game social atmosphere, but also a way to deepen the friendship of the gang.
Therefore, in order to give players a sense of honor and a sense of belonging, the "Heaven and Earth Chess Game" is specially customizedThe championship wine gift box, in terms of meaning and quality, shows the full sincerity of the official for this event.
pays attention to the player's social and emotional experience and gives back to the player with high-quality linked content. This is probably one of the reasons why "A Chinese Ghost Story" mobile game has been online for six years and is still an evergreen tree in the domestic mobile game circle. +? Collide with the heart of infinite possibilities.
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