cake is so big in total, and after more people eat it, the portion everyone gets will inevitably shrink! Take this year's summer movies as an example. Originally, with the "miserable" behavior of Gu Tianle , the lineup of " Tomorrow's War " has increased, and the total box office is predicted to have increased from 619 million at the beginning to 805 million. (The total investment is 450 million Hong Kong dollars, and it takes more than 1.2 billion box office to recover the capital), but it can be regarded as recovering some losses! But all this became a bubble with the rise of " into the dust "!
"Hidden in the Dust" 62 days after its release, the box office successfully exceeded 100 million, which is called a miracle in the domestic film industry, and although the film has not been ranked very high recently, " alone on the moon ", which is strong in the ranking, is also popular among many netizens. They are amazed. However, because of the unexpected rise of "Hidden in the Dust", it also directly tore the fig leaf of the theater.
Because the high-ranking films in the theater are only for films that are related to their interests, whether it is the high-quality "Hidden in the Dust", or the high-cost and large-scale production of "Tomorrow's War Chronicles", in terms of film layout, they will always be inferior. However, because "Hidden in the Dust" is a low-budget film, now with the word-of-mouth effect, even if it is a low-ranking film, the current box office of over 100 million has made the film party a lot of money. And "Tomorrow's War" with a cost of up to 450 million can only drink hatred.
However, although "The Battle of Tomorrow" did not do well in the mainland box office, it performed well in Hong Kong. For two consecutive weeks, won the single-week box office champion, and the cumulative box office for the two weeks has exceeded 44 million Hong Kong dollars. In addition, " Chills 2", which is expected to exceed 's 66.82 million Hong Kong dollars, set a new box office record for Hong Kong films.
Earlier, many people on claimed that "Lone Walk on the Moon" stole the box office of "Tomorrow's War". The drama of "Tomorrow's War" attaches great importance to it, and issued a document saying that it will verify and investigate in turn, and at the same time call on everyone to return to the work itself and remain rational.
may be in order to prove that he did not steal the box office. The producer of "Lonely Moon" has issued a statement that it will not condone and condone malicious and random rumors and slander. Recently, they even directly issued a lawyer's letter to defend their rights: "The crew will take legal measures to resolutely safeguard the dignity and normal legitimate rights and interests of a movie." Directly take the three rumor-mongers to court and claim one yuan, order them to stop their acts of infringing on the right of reputation and publicly apologize to the film side, and also call on everyone to build a good film market.
In addition to claiming a nominal economic loss of 1 yuan, the three rumor-mongers also need to bear 20,000 yuan in litigation expenses, and in the next month for 30 consecutive days in the " legal daily " to the plaintiff "Lone on the Moon" Fang made a public apology. Compared to claiming 1 yuan, this public apology for 30 consecutive days is the result the film party wants. The purpose of this is to warn some conscientious people not to play any more tricks on this.
And after "Lonely Walking on the Moon", "New God List: Yang Jian" also issued a statement to defend its rights, saying that filed a formal lawsuit against the rumor mill for malicious and false remarks about "New God List: Yang Jian" stealing the box office, asking the defendant Stop infringing on the film's reputation, delete related videos and texts, publish a public apology in newspapers for 30 consecutive days, compensate 1 yuan for economic losses and bear 20,000 yuan in litigation expenses. All the practices are the same, and it cannot be ruled out that the lawyers for the two rights defenders of "Lonely Walking on the Moon" and "New God List: Yang Jian" are from the same company.
However, the timing of the lawsuits for these two films is a bit clever, and they were all posted before the Mid-Autumn Festival. As we all know, there are 7 new films released in the Mid-Autumn Festival. As soon as these new films are released, these two works that occupied the high-ranking films before will definitely reduce the film layout to make way for the newly released films. Therefore, at this time, speaking up for rights protection, you can protect your rights and interests, and you can also add some heat to the movie.
However, by this time, the meaning is actually not big anymore. Even if you play any tricks, the box office will not increase significantly. The final box office of "Lone Walk on the Moon" should be around 3 billion, and "New God List: Yang Jian" is in About 400 million, and the final box office of "Tomorrow's War" will not exceed 700 million.
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